Explore the latest innovation in table sauces, oils and seasonings in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the global sauces and seasonings market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global market. Understanding innovation in sauces, seasonings and oils has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Mikolaj Kaczorowski, Innovation Analyst at Mintel. Mikolaj has 8 years experience working at Mintel and is responsible for analysing new product launches in food, drink and household categories, tying these back to consumer insights, and identifying emerging NPD trends.
Better-for-you attributes are a growing area of innovation in table sauces, oils and seasonings.
Mikolaj Kaczorowski
Innovation Analyst
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: table sauce, oil and seasoning producers have scaled back sustainable packaging efforts
- Consumers will pay a premium for more sustainable packaging
- Sustainable packaging claims decline after years of growth
- Graph 1: dressings and vinegar, seasonings, oils, other sauces and seasonings, table sauces, mayonnaise, and stock launches, by share of select ethical and environmental claims, 2019-24
- Table sauce and oil brands offer more sustainable packaging options
- Brand renovation/innovation: Ocni launches fun and innovative seasoning pencils
- Europe: table sauce, oil and seasoning producers strive to meet consumer interest in more natural offerings
- Consumers are keen for more-natural options
- Natural claims maintain share of table sauces, oils and seasonings
- Graph 2: dressings and vinegar, seasonings, oils, other sauces and seasonings, table sauces, and mayonnaise launches, by select natural claims, 2019-24
- Oil and seasoning brands highlight their natural credentials
- The Middle East & Africa (MEA)
- Table sauce brands innovate with new and novel flavour combinations
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Asia Pacific (APAC)
- Asia: MSG is a popular flavour enhancer in cooking sauce and seasoning launches in Asia
- Consumers are reducing their use of MSG
- MSG has seen a recent decline in table sauce, oil and seasoning launches
- Graph 3: dressings and vinegar, seasonings, oils, other sauces and seasonings, table sauces, mayonnaise, and stock launches, by share of MSG as an ingredient, 2019-24
- MSG-free launches highlight traditional processes, flavour-enhancing properties and unique flavour profiles
- Asia: consumers’ convenience needs inspire innovation in table sauces and seasonings
- Cooking sauce users are looking for convenience
- Convenience claims remain niche in table sauces and seasonings
- Graph 4: table sauces, mayonnaise, dressings and vinegar, seasonings, and stock launches, by share of select convenience claims, 2019-24
- Brands offer shortcuts to help consumers prepare flavoursome meals
- Australia & New Zealand
- Table sauce and seasoning brands innovate with novel and unique flavour combinations
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the americas
- North America: table sauce and seasoning brands are reducing additive and preservative content
- Consumers are looking for additive- and preservative-free options
- The no additives/preservatives claim remains stable in table sauce, oil and seasoning launches
- Graph 5: table sauce, mayonnaise, and dressing and vinegar launches, by share of no additives/preservatives claim, 2019-24
- Table sauce brands highlight additive- and preservative-free recipes
- North America: low-salt table sauces and seasonings are underdeveloped
- Salt is in the firing line
- Low-sodium table sauces, oils and seasonings remain niche
- Graph 6: table sauces, dressings and vinegar, seasonings, and stocks launches, by share of low/no/reduced sodium claim, 2023-24
- Seasoning and table sauce brands offer low- and-no salt options
- Brand renovation/innovation: Spicewell launches more healthful salt and pepper shakers
- Latin America
- Additive- and preservative-free and all-natural products have seen a modest uptick in launches
- Graph 7: dressings and vinegar, seasonings, oils, other sauces and seasonings, table sauces, mayonnaise, and stock launches, by share of select natural claims, 2019-24
- Brands are highlighting natural and additive-free recipes
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
For a more detailed look at a Year of Innovation report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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