A Year of Innovation in the Tea, Malt and Other Hot Drinks Market 2023
A Year of Innovation - What's Included
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Explore the latest global innovations across the tea market in 2023. Our global tea industry report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.
Tea and Hot Drinks Innovation – EMEA
Tea brands are looking to enhance their position as the go-to drink for relaxation and functional benefits. Tea producers are expanding their innovation in tea via more sustainable packaging materials.
- 68% of Spanish tea consumers say they prefer teas that give them emotional benefits (e.g. calming, uplifting) to those that don’t.
Innovation in Tea – APAC
Ready-to-drink (RTD) tea producers are innovating around clean-label claims to meet consumer demand for natural tea, such as no additives or preservatives. Meanwhile, tea brands are also tempting consumers with unique fruit flavour combinations.
- 37% of Indian consumers say they would be interested in trying RTD tea options that are free from artificial ingredients.
Tea and Hot Drinks Innovation – Americas
Tea brands in the US are jumping on seasonal occasions to formulate novel and uniquely flavoured teas. In addition, loose-leaf tea is also gaining traction in the market.
- 37% of tea drinkers in the US say they like to experiment with new flavours.
To discover more about A Year of Innovation in Tea, Malt and Hot Drinks Market Report 2023, read The Future of Tea Market Report 2023, or take a look at our extensive global Tea Industry Research.
Expert Analysis from a Drinks Specialist
This report, written by Mikolaj Kaczorowski, a leading analyst in the drinks industry, delivers in-depth commentary and analysis to highlight trends and innovations in the global tea industry and add expert context to the numbers.
Tea producers continue to innovate around consumers’ functional and flavour demands, as new launches flag up ethical and environmental credentials.
Mikolaj Kaczorowski
Innovation Analyst
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: tea brands highlight functional benefits
- Graph 1: tea, RTD tea and malt and other hot drink launches, by share of top five functional claims, 2022-23
- Europe: tea brands make strides in sustainable production
- Graph 2: tea, RTD tea and malt and other hot drink launches, by share of select ethical and environmental claims, 2018-19 vs 2022-23
- The Middle East & Africa (MEA)
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Asia Pacific (APAC)
- Asia: natural recipes boost the appeal of RTD tea
- Graph 3: RTD tea launches, by share of select natural claims, 2018-23
- Asia: tea brands drum up excitement with flavour innovation
- Australia & New Zealand
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the americas
- North America: seasonal and limited edition teas are exciting areas of innovation
- Graph 4: tea, RTD tea and malt and other hot drink launches, by share of select claims, 2018-23
- North America: loose leaf tea is gaining traction in the region
- Graph 5: tea launches, by format type, 2018-23
- Latin America
- Graph 6: tea, RTD tea and malt and other hot drink launches, by share of top functional claims, 2022-23
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