A Year of Innovation in the Tea, Malt and Other Hot Drinks Market 2023
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Explore the latest global innovations across the tea market in 2023. Our global tea industry report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.
Tea brands are looking to enhance their position as the go-to drink for relaxation and functional benefits. Tea producers are expanding their innovation in tea via more sustainable packaging materials.
Ready-to-drink (RTD) tea producers are innovating around clean-label claims to meet consumer demand for natural tea, such as no additives or preservatives. Meanwhile, tea brands are also tempting consumers with unique fruit flavour combinations.
Tea brands in the US are jumping on seasonal occasions to formulate novel and uniquely flavoured teas. In addition, loose-leaf tea is also gaining traction in the market.
To discover more about A Year of Innovation in Tea, Malt and Hot Drinks Market Report 2023, read The Future of Tea Market Report 2023, or take a look at our extensive global Tea Industry Research.
This report, written by Mikolaj Kaczorowski, a leading analyst in the drinks industry, delivers in-depth commentary and analysis to highlight trends and innovations in the global tea industry and add expert context to the numbers.
Tea producers continue to innovate around consumers’ functional and flavour demands, as new launches flag up ethical and environmental credentials.
Mikolaj Kaczorowski
Innovation Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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Tea brands continue to innovate around consumers' functional and flavour needs. At the same time, sustainability remains a key driver of tea innovation. Mikolaj Kaczorowski, Innovation Analyst ...
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Cold formats will drive tea and RTD tea consumption. Tea will play a larger role in hybrid drinks, and tea cultures will spread to more regions. Tan Heng Hong,...
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Sugar reduction, nutrient fortification and flavours are the key innovation themes among sports and energy drink launches. Mikolaj Kaczorowski, Innovation Analyst ...
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Coffee brands are embracing consumer interest in sustainable production and flavoured coffee. Mikolaj Kaczorowski, Innovation Analyst ...
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Soft drink brands will drive intake by repositioning soda as a healthful treat, emphasising local values and using sensory experiences to build emotional appeal. Tan Heng Hong, Senior Food...
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Innovation in bottled water continues to focus on sugar-related messaging, while private labels are attracting increasing attention. Benedict Lai, Associate Analyst (Innovation) ...
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