Explore the latest innovation in vitamins, minerals and supplements in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the VMS market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global VMS market. Understanding global trends in the VMS market has never been so easy.
To discover more about the global VMS market, read The Future of VMS or take a look at Mintel’s extensive health & wellbeing research.
This report is written by Georgia Stafford. Georgia joined Mintel in 2022, writing UK reports for the Beauty, Personal care and OTC categories. Before joining Mintel, Georgia studied International Relations, earning a BA from the University of Birmingham. During her studies, she gained knowledge and experience of research methods and international business.
Consumer interest in areas including eye health, skin conditions and gut health creates demand for specific VMS products which allow for custom wellness routines.
Georgia Stafford
Beauty & Personal Care Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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