2024
10
A Year of Innovation in the Vitamins, Minerals and Supplements Market 2024
2024-05-17T11:00:47+01:00
REP14E6C317_E873_4BAE_8AB9_E9CE7FA7A2B7
2195
173070
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Report
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Consumer interest in areas including eye health, skin conditions and gut health creates demand for specific VMS products which allow for custom wellness routines. Georgia Stafford, Beauty & Personal…

A Year of Innovation in the Vitamins, Minerals and Supplements Market 2024

£ 2,195 (Excl.Tax)

Report Summary

Explore the latest innovation in vitamins, minerals and supplements in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.

Key innovation trends in the VMS market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.

This report also presents Mintel’s analysts’ pick of the most innovative launches in the global VMS market. Understanding global trends in the VMS market has never been so easy.

To discover more about the global VMS market, read The Future of VMS or take a look at Mintel’s extensive health & wellbeing research.

Meet The Expert

This report is written by Georgia Stafford. Georgia joined Mintel in 2022, writing UK reports for the Beauty, Personal care and OTC categories. Before joining Mintel, Georgia studied International Relations, earning a BA from the University of Birmingham. During her studies, she gained knowledge and experience of research methods and international business.

Consumer interest in areas including eye health, skin conditions and gut health creates demand for specific VMS products which allow for custom wellness routines.

Georgia StaffordGeorgia Stafford
Beauty & Personal Care Analyst

Table of Contents

    • What we have seen
    • Our pick of the most innovative launches in this review
    • Other innovative launches
  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: get on board with the gut health movement
    • Educate on the benefits of good gut health
    • Revive stagnant digestive and probiotic claims
    • Graph 1: VMS launches with select claims, 2019-24
    • Prove probiotics’ powers
    • Gallinée focuses on the anti-ageing benefits of probiotics
    • Europe: convenience is king
    • Fill in the gaps in consumers’ diets
    • Make supplements convenient and quick
    • Graph 2: VMS product launches with an ease of use claim, 2019-24
    • Ensure VMS products are easy to use
    • Kefir brand Biotifiul enter the VMS space
    • The Middle East & Africa (MEA)
    • Help VMS consumers go green
  2. Asia Pacific (APAC)

    • Asia: sugar-free products
    • Deliver sugar-free supplements
    • Help consumers  sticking to low to no sugar diets
    • Graph 3: VMS launches featuring select claims, May 2019-April2024
    • Offer flavourful sugar-free supplements
    • Use professional claims to bolster perceived expertise
    • Asia: eye health takes centre stage
    • Eyes on the prize: innovate in ocular health supplements
    • Strike gold with marigold
    • Graph 4: VMS launches featuring a functional – eye health claim, 2019-24
    • Look to natural eye health boosting ingredients
    • Australia & New Zealand: sexual and intimate health
    • Help consumers with their intimate health
  3. the americas

    • North America: mood and mental wellbeing
    • Take note of consumers’ open mindedness towards stress management
    • Be realistic about VMS products’ potential in regards to mood
    • Help consumers feel in control of their mental wellbeing
    • North America: skin disorder supplements
    • Respond to consumers’ holistic view of skincare
    • Put a spotlight on skin health
    • Graph 5: VMS launches featuring select claims, 2019-24
    • Get specific with skin concerns
    • Latin America: aesthetic-enhancing supplements
    • Beautify VMS routines
    • Graph 6: VMS launches featuring a fuctional – skin, nails & hair claim, 2019-24
    • Supplement skin and haircare regimens

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Year of Innovation Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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