2021
10
A Year of Innovation in the Vitamins, Minerals and Supplements Market 2021
2021-05-27T11:00:45+01:00
REP476D8C6E_4C8B_40F3_9C43_D5FD848C2C3A
2195
138904
[{"name":"Vitamins, Minerals and Supplements","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing\/vitamins-minerals-supplements"}]
Report
en_GB
Adding value to VMS are innovations focused on immunity support & mental wellbeing, the natural & eco-friendly and those offering more disruptive formats/personalised choices. Rosalia Di Gesu, Global Beauty…

A Year of Innovation in the Vitamins, Minerals and Supplements Market 2021

£ 2,195 (Excl.Tax)

Report Summary

Explore the latest innovation globally across the vitamins, minerals and supplements markets in 2021.

In Europe

On-trend themes, formats & the bespoke. Recent innovations align with immunity, mental health and eco trends. Take note of zero-waste packs, immune- and skin-support probiotic formulas, and entrants from BPC and sanitary protection brands. Disruptive formats (eg topicals, sprays, pods, ‘teas’, frozen cubes) offer more choice. Robust bespoke VMS* team up with diagnostic tests.

In Asia

Immunity/mental health, eco & format. NPD Rising immune support NPD can evolve and be more transparent or blur with other on-trend themes (eg mental health). Baby food entrants drive competition. Bespoke lines based on blood tests/consultations add value. Stand out eco/ethical lines focus on ‘kindness’ and shift away from plastic . Strip and jelly sticks bring format disruption.

In the Americas

Added value benefits & out-there formats. Immune support and stress-relief benefits inspire NPD and can be a gateway to other VMS formulas post-COVID-19. Beauty VMS target menopause or are microbiome-friendly. ‘Clean’ and ‘real’ formulas align with natural trends. Eco NPD promotes upcycled and zero waste/plastic merits. Out-there formats (eg discs, snack bites, topicals) emerge.

 

Adding value to VMS are innovations focused on immunity support & mental wellbeing, the natural & eco-friendly and those offering more disruptive formats/personalised choices.

Rosalia Di Gesu, Global Beauty & Personal Care Analyst

Table of Contents

  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: on-trend themes inspire innovation
    • [Graph] Europe: VMS launches by select eco and vegan claims, 2016-21
    • [Graph] Europe: immune-support VMS innovation by select ingredients, 2016-17 vs 2020-21
    • Europe: personalised concepts and disruptive formats inspire innovation
    • [Graph] Europe: VMS launches by format type*, 2016-17 vs 2020-21
    • [Graph] MEA: VMS launches by fastest growing claims, 2016-17 to 2020-21
  2. ASIA PACIFIC (APAC)

    • APAC: innovation is inspired by trending themes, and sought-after benefits
    • [Graph] APAC: VMS with functional immune system claim, 2016-21
    • [Graph] APAC: immune-support VMS innovation by select ingredients, 2016-17 vs 2020-21
    • [Graph] APAC: VMS launches by select natural and eco claims, 2016-17 vs 2020-21
    • APAC: personalised and disruptive formats bring added value or stand out
    • [Graph] APAC: VMS launches by format type, 2016-17 vs 2020-21
  3. THE AMERICAS

    • Americas: innovations align with on-trend themes/benefits
    • [Graph] Latin America: VMS launches by immune system and stress & sleep claims, 2016-17 vs 2020-21
    • [Graph] North America: VMS launches by immune system and stress & sleep claims, 2016-17 vs 2020-21
    • [Graph] North America: top five fastest growing natural, ‘free from’ and ‘healthy’ claims, 2016-17 vs 2020-21
    • [Graph] Latin America: top five fastest growing natural, ‘free from’ and ‘healthy’ claims, 2016-17 vs 2020-21
    • [Graph] North America: VMS launches by select eco claims, 2016-17 vs 2020-21
    • [Graph] Latin America: VMS launches by select eco claims, 2016-17 vs 2020-21
    • Americas: premiumise with added value and disruptive formats
    • [Graph] North America: VMS launches by format type, 2016-17 vs 2020-21
    • [Graph] Latin America: VMS launches by format type, 2016-17 vs 2020-21

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Year of Innovation Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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