2024
10
A Year of Innovation in the Wine, Spirits and RTD Market 2024
2024-02-20T16:00:34+00:00
REP9A701E2C_F0B1_4E1B_9965_618DD3640B7F
2195
170723
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Report
en_GB
RTD innovation continues to pivot around novel and unique flavour combinations and alcohol reduction. Sustainability continues to be relevant in wine and spirits. Mikolaj Kaczorowski, Innovation Analyst…

A Year of Innovation in the Wine, Spirits and RTD Market 2024

£ 2,195 (Excl.Tax)

Description

Explore the latest global innovations across the global wine and spirits industry in 2024. Our global trends market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Wine and Spirits Industry Innovation – EMEA

RTD (ready-to-drink) brands are responding to increased interest in low and no-alcohol RTDs as consumers, especially younger adults, look to moderate their alcohol intake. Heightened consumer interest in sustainability is prompting brands to innovate around more eco-friendly packaging.

  • 54% of 18-24 year olds in Germany say they would like to see more low-alcohol RTDs.

Innovation in the Spirits Industry – APAC

RTD producers are exploring spirits and tea-based flavours to entice consumers to the category. Gin has seen a boom in launch activity in the region with brands focusing on local production and innovative ingredients.

  • 55% of alcohol drinkers in China say that a novel flavour is a purchasing motivator when buying alcohol.

Wine and Spirits Industry – Americas

New and cross-category brands are infusing the RTD space with flavour innovation in the spirits industry. Both the whisky and tequila sub-categories have seen a surge in share of spirit launches in the US.

  • 64% of RTD consumers in the US buy RTDs based on flavor.

To discover more about the wine and spirits industry, read The Future of Wine and Spirits 2024 Reportor take a look at our extensive Alcoholic Drinks Market Research.

Expert Analysis from an Innovation Specialist

This report, written by Mikolaj Kaczorowski, a leading innovation analyst, delivers in-depth commentary and analysis to highlight innovations in the spirits industry and add expert context to the numbers.

RTD innovation continues to pivot around novel and unique flavour combinations and alcohol reduction. Sustainability continues to be relevant in wine and spirits.

Mikolaj Kaczorowski, Innovation Analyst

Mikolaj Kaczorowski
Innovation Analyst

Table of Contents

  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: brands address consumer demand for more low- and no- alcohol offerings
    • Graph 1: flavoured alcoholic beverages, by share of launches with an ABV of less than 0.5%, 2019-23
    • Europe: sustainable claims record an increased share of launch activity in wine and spirits
    • Graph 2: wine and spirit launches, by share of select ethical and environmental claims, 2019-23
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: flavour innovation keeps the RTD sector vibrant and relevant
    • Graph 3: RTD launches, by share of beverage flavour component group, 2019-23
    • Asia: gin brands are tapping into growing consumer interest in the spirit
    • Graph 4: spirit launches, by share of spirits sub-category, 2019 vs 2023
    • Australia & New Zealand
  3. the americas

    • North America: RTD brands drum up excitement with flavour innovation
    • Graph 5: RTD launches, by top 10 flavour component sub-groups, 2023
    • North America: whisky and tequilas gain launch activity share
    • Graph 6: spirit launches, by share of spirits sub-category, 2019-23
    • Latin America
    • Graph 7: spirit launches, by sub-category, 2023

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Future Of Sample Report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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