Explore the latest global innovations across the global wine and spirits industry in 2024. Our global trends market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.
Wine and Spirits Industry Innovation – EMEA
RTD (ready-to-drink) brands are responding to increased interest in low and no-alcohol RTDs as consumers, especially younger adults, look to moderate their alcohol intake. Heightened consumer interest in sustainability is prompting brands to innovate around more eco-friendly packaging.
- 54% of 18-24 year olds in Germany say they would like to see more low-alcohol RTDs.
Innovation in the Spirits Industry – APAC
RTD producers are exploring spirits and tea-based flavours to entice consumers to the category. Gin has seen a boom in launch activity in the region with brands focusing on local production and innovative ingredients.
- 55% of alcohol drinkers in China say that a novel flavour is a purchasing motivator when buying alcohol.
Wine and Spirits Industry – Americas
New and cross-category brands are infusing the RTD space with flavour innovation in the spirits industry. Both the whisky and tequila sub-categories have seen a surge in share of spirit launches in the US.
- 64% of RTD consumers in the US buy RTDs based on flavor.
To discover more about the wine and spirits industry, read The Future of Wine and Spirits 2024 Report, or take a look at our extensive Alcoholic Drinks Market Research.
Expert Analysis from an Innovation Specialist
This report, written by Mikolaj Kaczorowski, a leading innovation analyst, delivers in-depth commentary and analysis to highlight innovations in the spirits industry and add expert context to the numbers.
RTD innovation continues to pivot around novel and unique flavour combinations and alcohol reduction. Sustainability continues to be relevant in wine and spirits.
Mikolaj Kaczorowski
Innovation Analyst
Collapse All
-
EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: brands address consumer demand for more low- and no- alcohol offerings
- Graph 1: flavoured alcoholic beverages, by share of launches with an ABV of less than 0.5%, 2019-23
- Europe: sustainable claims record an increased share of launch activity in wine and spirits
- Graph 2: wine and spirit launches, by share of select ethical and environmental claims, 2019-23
- The Middle East & Africa (MEA)
-
Asia Pacific (APAC)
- Asia: flavour innovation keeps the RTD sector vibrant and relevant
- Graph 3: RTD launches, by share of beverage flavour component group, 2019-23
- Asia: gin brands are tapping into growing consumer interest in the spirit
- Graph 4: spirit launches, by share of spirits sub-category, 2019 vs 2023
- Australia & New Zealand
-
the americas
- North America: RTD brands drum up excitement with flavour innovation
- Graph 5: RTD launches, by top 10 flavour component sub-groups, 2023
- North America: whisky and tequilas gain launch activity share
- Graph 6: spirit launches, by share of spirits sub-category, 2019-23
- Latin America
- Graph 7: spirit launches, by sub-category, 2023
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
-
Multiple formats provided
We send a PDF and Powerpoint version straight to your inbox. An interactive version of the report is also available on our online platform
- Save up to 20% when you purchase multiple reports
Get in Touch
If you have a question about a Mintel Report, or you would like to learn more about our products, get in touch with a member of our team today.
Contact usTrusted by global industry leaders
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
Get in Touch
If you have a question about a Mintel Report, or you would like to learn more about our products, get in touch with a member of our team today.
Contact us
