Collapse All
-
- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
- The Future of Yogurt and Chilled Desserts: 2025
-
EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: protein claims are a growing feature in yogurt launches
- Consumers are interested in high protein options
- Protein claims are booming in yogurt launches, though private labels are lagging behind
- Graph 1: yogurt launches, by share of high/added protein claim, 2020-25
- Brands are offering high protein options
- Private labels are placing protein content at the heart of product messaging
- Brand renovation/innovation: Müller partners with MyProtein to launch high protein yogurt options
- Europe: gut health claims are growing, but remain relatively niche in yogurt
- Consumers turn to yogurt to support their gut health
- Digestive health claims see an uptick in launches in the last 12 months
- Graph 2: yogurt launches, by share of select claim, 2020-25
- Yogurt brands are highlighting good bacteria, probiotics and digestive benefits
- The Middle East & Africa (MEA)
- Yogurt brands offer confectionery and bakery inspired flavour options
-
ASIA PACIFIC (APAC)
- Asia: store brands are a growing presence in yogurt launches
- The price of yogurt is hampering its wider appeal
- Private labels are a small but growing presence in yogurt launches in the region
- Graph 3: yogurt and drinking yogurt launches, by share of private label, 2020-25
- Protein-rich recipes and indulgent flavours help these private label yogurt launches stand out
- Asia: yogurt brands reduce additives to meet consumer interest in more natural offerings
- Natural recipes with no additives or preservatives appeal to consumers
- The no additives or preservatives claim grows in dairy yogurt launches in the region
- Yogurt brands highlight minimal and additive-free recipes
- Brand renovation/innovation: Yakult launches plant-based soy yogurt
- Australia & New Zealand
- The protein claim continues to grow in yogurt launches in Australia and New Zealand
- Yogurt brands tempt consumers with limited edition flavours
-
THE AMERICAS
- North America: Â yogurt brands bring new taste sensations to the market
- Consumers are hungry for flavour innovation
- Bakery, dessert and sweet flavoured yogurts offer growth momentum
- Flavourscape AI: methodology
- Yogurt brands innovate around unique and novel flavour combinations
- North America: yogurt brands promote positive nutrition
- Consumers are keen for yogurts with health benefits
- Better-for-you claims surge in yogurt launches
- Graph 4: yogurt launches, by share of select claims, 2020-25
- Protein, probiotics and vitamins and minerals feature in these yogurt launches
- Latin America
- Seasonal and limited edition yogurt launches help brands stand out on shelf
- Graph 5: yogurt launches, by share of select claims, 2024-25
- Yogurt brands are launching seasonal and limited edition offerings
Explore the latest innovation in yogurt in 2025 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the yogurt market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global yogurt market. Understanding innovation in yogurt has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Mikolaj Kaczorowski. Mikolaj has 8 years experience working at Mintel and is responsible for analysing new product launches in food, drink and household categories, tying these back to consumer insights, and identifying emerging NPD trends.
Better-for-you claims, led by protein, vitamin and mineral fortification and gut health, are driving yogurt innovation.
Mikolaj Kaczorowski
Innovation Analyst
£ 2,195 (Excl.Tax)
- Pay via credit card or invoice
-
PDF and PPT download delivered instantly
Instant delivery when paying by credit card, invoice orders may take longer
-
Save up to 20% when you purchase multiple reports
Save 10% when you purchase two reports together.
Save 15% when you purchase three reports together.
Save 20% when your purchase four or more together.
Discount automatically applied in basket
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact usTrusted by global industry leaders
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
