Explore the latest innovation in yogurt in 2025 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the yogurt market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global yogurt market. Understanding innovation in yogurt has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Mikolaj Kaczorowski. Mikolaj has 8 years experience working at Mintel and is responsible for analysing new product launches in food, drink and household categories, tying these back to consumer insights, and identifying emerging NPD trends.
Better-for-you claims, led by protein, vitamin and mineral fortification and gut health, are driving yogurt innovation.
Mikolaj Kaczorowski
Innovation Analyst
Collapse All
-
- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
- The Future of Yogurt and Chilled Desserts: 2025
-
EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: protein claims are a growing feature in yogurt launches
- Consumers are interested in high protein options
- Protein claims are booming in yogurt launches, though private labels are lagging behind
- Graph 1: yogurt launches, by share of high/added protein claim, 2020-25
- Brands are offering high protein options
- Private labels are placing protein content at the heart of product messaging
- Brand renovation/innovation: Müller partners with MyProtein to launch high protein yogurt options
- Europe: gut health claims are growing, but remain relatively niche in yogurt
- Consumers turn to yogurt to support their gut health
- Digestive health claims see an uptick in launches in the last 12 months
- Graph 2: yogurt launches, by share of select claim, 2020-25
- Yogurt brands are highlighting good bacteria, probiotics and digestive benefits
- The Middle East & Africa (MEA)
- Yogurt brands offer confectionery and bakery inspired flavour options
-
ASIA PACIFIC (APAC)
- Asia: store brands are a growing presence in yogurt launches
- The price of yogurt is hampering its wider appeal
- Private labels are a small but growing presence in yogurt launches in the region
- Graph 3: yogurt and drinking yogurt launches, by share of private label, 2020-25
- Protein-rich recipes and indulgent flavours help these private label yogurt launches stand out
- Asia: yogurt brands reduce additives to meet consumer interest in more natural offerings
- Natural recipes with no additives or preservatives appeal to consumers
- The no additives or preservatives claim grows in dairy yogurt launches in the region
- Yogurt brands highlight minimal and additive-free recipes
- Brand renovation/innovation: Yakult launches plant-based soy yogurt
- Australia & New Zealand
- The protein claim continues to grow in yogurt launches in Australia and New Zealand
- Yogurt brands tempt consumers with limited edition flavours
-
THE AMERICAS
- North America: Â yogurt brands bring new taste sensations to the market
- Consumers are hungry for flavour innovation
- Bakery, dessert and sweet flavoured yogurts offer growth momentum
- Flavourscape AI: methodology
- Yogurt brands innovate around unique and novel flavour combinations
- North America: yogurt brands promote positive nutrition
- Consumers are keen for yogurts with health benefits
- Better-for-you claims surge in yogurt launches
- Graph 4: yogurt launches, by share of select claims, 2020-25
- Protein, probiotics and vitamins and minerals feature in these yogurt launches
- Latin America
- Seasonal and limited edition yogurt launches help brands stand out on shelf
- Graph 5: yogurt launches, by share of select claims, 2024-25
- Yogurt brands are launching seasonal and limited edition offerings
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
For a more detailed look at a Year of Innovation report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or purchase order
-
Multiple formats provided
We send a PDF and Powerpoint version straight to your inbox. An interactive version of the report is also available on our online platform
- Use the code INSIGHTS2026 to save 10% this month
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
