A Year of Innovation in the Yogurt Market 2023
Innovation in yogurt is pivoting around sugar reduction and clean label recipes, as private label launches in Europe record an increased share of activity. Amrin Walji, Senior Innovation Analyst…

A Year of Innovation in the Yogurt Market 2023

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Explore the latest global innovations across the yogurt market in 2023. Our global yogurt industry report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM.

Innovation in Yogurt – EMEA

With finances being squeezed across the EMEA region, consumers are changing their purchasing behaviour. Yogurt brands have adapted to the demands of consumers by focusing on value-for-money benefits beyond low pricing, such as convenience, health and taste.

In Europe, many consumers are keen to try yogurt with added fibre, however this opportunity has yet to be explored. Only 1% of total yogurt launches in Europe featured a high/added fibre claim.

Innovation in Yogurt – APAC

Sugar content continues to be scrutinised by health-aware consumers in Asia. As a consequence, consumers are keen for food companies to empower them to live healthier lifestyles with products such as low sugar alternatives. However, merely replacing added sugar with artificial sweeteners is not a universally popular solution, as concerns about sweeteners are widespread in Asia.

  • 52% of Chinese consumers cite that their ideal yogurt would be low in sugar.

Innovation in Yogurt – Americas

Consumers in North America are increasingly scrutinising product labels and ingredient lists, looking for more natural and healthy options that suit their particular dietary needs. As a result, consumers are increasingly expecting yogurt companies to prioritise clean-label recipes, eg with short ingredient lists. Having fewer and more familiar ingredients can help to reassure consumers of the naturalness of the recipes.

To find out more about the global yogurt industry, read our Future of Yogurt and Desserts Market Report, or take a look at our extensive yogurt market research.

Expert Analysis from a Specialist in the Food Industry

This report, written by Amrin Walji, a senior analyst in food innovation, delivers in-depth commentary and analysis to highlight current trends in the global yogurt industry and add expert context to the numbers.

Innovation in yogurt is pivoting around sugar reduction and clean label recipes, as private label launches in Europe record an increased share of activity.

Amrin Walji


Amrin Walji
Senior Innovation Analyst

Table of Contents


    • Europe: private label yogurt launches take a bigger share of activity as the cost of living crisis hits
    • Graph 1: yogurt launches, by share of brand/ private label, 2019-23
    • Europe: yogurt with high/added fibre remains niche, despite attracting significant consumer interest
    • Graph 2: yogurt launches, by share of high/added fibre and functional digestive claims, 2019-23
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: sugar-free yogurt records a rise in launch activity
    • Graph 3: yogurt launches, by share of select minus claims, 2019-23
    • Asia: texture continues to influence innovation in yogurt
    • Graph 4: yogurt launches, by share of textures, 2021-23
    • Australia & New Zealand (ANZ)
  3. the americas

    • North America: yogurt launches with clean label claims gain share as organic claims decline
    • Graph 5: yogurt launches, by share of select clean label claims, 2019-23
    • North America: high protein claims record a decline among yogurt launches
    • Graph 6: yogurt launches, by share of select health claim, 2019-23
    • Latin America: probiotic yogurts are an attractive option for consumers

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Year of Innovation Sample Cover

Please Note: All of the figures, graphs, and tables have been redacted.

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