2021
0
Ireland Accommodation Market Report 2021
2022-01-19T03:01:15+00:00
OX1043579
1495
146986
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Report
en_GB
“The number of consumers using accommodation has suffered at the hands of COVID-19. Consumer confidence is low when booking accommodation as a third of Irish consumers fear that they will…

Ireland Accommodation Market Report 2021

£ 1,495 (Excl.Tax)

Report Summary

“The number of consumers using accommodation has suffered at the hands of COVID-19. Consumer confidence is low when booking accommodation as a third of Irish consumers fear that they will contract the virus, whilst others fear their travel plans may be disrupted due to restrictions. However, staycations have grown in popularity, showing Irish consumers that they can have a holiday without having to travel internationally.”
– Natalie Magill, Market Research Analyst

Key issues covered in this Report

  • The impact of COVID-19 on the accommodation sector
  • The impact that rising unemployment will have on accommodation
  • Reasons why consumers are avoiding accommodation
  • What types of accommodation consumers have used
  • The types of accommodation consumers plan to use and if COVID-19 will impact their behaviour.

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • COVID-19: Market context
          • Issues covered in this Report
          • Executive Summary

              • The market
                • Figure 1: Estimated visitor expenditure on accommodation, IoI, NI and RoI, 2016-26
                • Figure 2: Estimated projected visitor expenditure on accommodation, by index, IoI, NI and RoI, 2016-26
              • Impact of COVID-19 on accommodation
                • Figure 3: Expected impact of COVID-19 on accommodation, short, medium and long term, December 2021
              • Unemployment affects attitudes towards staycations
                • Figure 4: Unemployment rate, RoI, August 2019 – October 2021
                • Figure 5: Unemployment rate, UK/NI, February 2018 – September 2021
                • Figure 6: Consumers’ behaviour towards if they are spending more, about the same or less on a holiday compared to before the COVID-19 outbreak, IoI, 2021
              • Opportunities in staycations
                • Figure 7: Consumers who agree/disagree that quarantining rules have made them more likely to book accommodation in their own country, NI and RoI, 2021
              • Innovations
                • The consumer
                  • Most consumers did not use accommodation in the last year
                    • Figure 8: Accommodation consumers used for overnight trips in the last 12 months, NI and RoI, 2021
                  • City breaks are popular amongst a third of Irish consumers
                    • Figure 9: Reasons stated by consumers for accommodation use in NI and/or RoI only in the last 12 months, NI and RoI, 2021
                  • Fear of contracting COVID-19 is still high amongst Irish consumers
                    • Figure 10: Reasons why consumers are not planning on using accommodation during an overnight trip, NI and RoI, 2021
                  • Consumers seek out adventurous accommodation
                    • Figure 11: Consumers who agree, disagree or don’t know that upscaled rural stays (eg log cabins, glamping) are appealing to them, NI and RoI, 2021
                  • What we think
                  • The Market – Key Takeaways

                    • Rise in unemployment affects consumers wanting to staycation
                      • Opportunities in staycations
                        • Staff shortages across the tourism industry
                        • Market Sizes

                            • Impact of COVID-19 on accommodation
                              • Figure 12: Expected impact of COVID-19 on accommodation, short, medium and long term, December 2021
                            • Expenditure on accommodation decreases by over 50%
                              • Figure 13: Estimated visitor expenditure on accommodation, IoI, NI and RoI, 2016-26
                              • Figure 14: Estimated projected visitor expenditure on accommodation, by index, IoI, NI and RoI, 2016-26
                          • Market Drivers

                            • Unemployment affects attitudes towards staycations
                              • Figure 15: Unemployment rate, RoI, August 2019 – October 2021
                              • Figure 16: Unemployment rate, UK/NI, February 2018 – September 2021
                              • Figure 17: Consumers’ behaviour towards if they are spending more, about the same or less on a holiday compared to before the COVID-19 outbreak, IoI, 2021
                            • Opportunities in staycations
                              • Figure 18: Consumers who agree/disagree that quarantining rules have made them more likely to book accommodation in their own country, NI and RoI, 2021
                            • COVID-19 impacts number of stays in accommodation
                              • Figure 19: Number of premises, rooms/beds and room occupancy rate (%), RoI, 2019
                              • Figure 20: Number of premises, rooms and room occupancy rate (%), NI, 2019
                            • Staff shortages across the tourism industry
                              • International travel reopening could boost accommodation sector
                                • Figure 21: Number of international passengers visiting Ireland, RoI, 2019-21
                                • Figure 22: Number of international consumers visiting Ireland, by origin, 2021
                            • Innovations – What You Need to Know

                              • Consumers seek socially conscious accommodation companies
                                • Companies increase flexibility of booking process
                                  • Companies aim to create memorable staycations for consumers
                                    • Consumers are more considerate of reviews and reputation
                                    • Who’s Innovating?

                                        • Companies becoming more ethically and socially conscious
                                          • Figure 23: Key factors driving consumer behaviour regarding Mintel pillars surroundings and rights, UK and Ireland, 2021
                                        • Flexibility for consumers with COVID-19 concerns
                                          • Figure 24: Consumer behaviours when booking accommodation, UK and Ireland, 2021
                                        • Creating memorable experiences with staycations
                                          • Figure 25: Key factors driving consumer behaviour around experiences, UK and Ireland, 2021
                                        • Importance placed on reviews and reputation
                                        • Companies and Brands

                                            • Center Parcs
                                              • Key facts
                                                • Hotel portfolio
                                                  • Recent developments
                                                    • Choice Hotels
                                                      • Key facts
                                                        • Hotel portfolio
                                                          • Recent developments
                                                            • Dalata Hotel Group
                                                              • Key facts
                                                                • Hotel portfolio
                                                                  • Recent developments
                                                                    • Hastings Hotels (NI only)
                                                                      • Key facts
                                                                        • Hotel portfolio
                                                                          • Recent developments
                                                                            • Hilton Hotels Group
                                                                              • Key facts
                                                                                • Hotel portfolio
                                                                                  • Figure 26: Hilton Hotels brands and number of hotels/resorts and territories
                                                                                • Recent developments
                                                                                  • Intercontinental Hotels Group
                                                                                    • Key facts
                                                                                      • Hotel portfolio
                                                                                        • Figure 27: IHG categories and brands
                                                                                      • Recent developments
                                                                                        • Jurys Inn Hotel Group
                                                                                          • Key facts
                                                                                            • Hotel portfolio
                                                                                              • Recent developments
                                                                                                • Premier Inn
                                                                                                  • Key facts
                                                                                                    • Hotel portfolio
                                                                                                      • Recent developments
                                                                                                        • Radisson Blu
                                                                                                          • Key facts
                                                                                                            • Hotel portfolio
                                                                                                              • Recent developments
                                                                                                                • The Gresham Hotel Group (RoI only)
                                                                                                                  • Key facts
                                                                                                                    • Hotel portfolio
                                                                                                                      • Travelodge
                                                                                                                        • Key facts
                                                                                                                          • Hotel portfolio
                                                                                                                            • Recent developments
                                                                                                                            • The Consumer – Key Takeaways

                                                                                                                              • Majority of consumers did not use accommodation in the last 12 months
                                                                                                                                • City breaks are popular amongst a third of Irish consumers
                                                                                                                                  • Booking online is the way forward for accommodation
                                                                                                                                  • Accommodation Preferences

                                                                                                                                      • The majority of consumers did not use accommodation in the last 12 months
                                                                                                                                        • Figure 28: Accommodation consumers used for overnight trips in the last 12 months, NI and RoI, 2021
                                                                                                                                      • Older consumers were less likely to use accommodation
                                                                                                                                        • Figure 29: Accommodation consumers used for overnight trips in the last 12 months, by age, UK and Ireland, 2021
                                                                                                                                      • FT and PT workers were more likely to use accommodation
                                                                                                                                        • Figure 30: Hotel accommodation used for overnight stays, by working situation, UK and Ireland, 2021
                                                                                                                                        • Figure 31: Hotel chains and independent hotels booked for overnight stays, by financial situation, UK and Ireland, 2021
                                                                                                                                      • NI consumers with children more likely to book accommodation
                                                                                                                                        • Figure 32: Accommodation consumers used for overnight trips in the last 12 months, by children in household, UK and Ireland, 2021
                                                                                                                                    • Future Usage

                                                                                                                                        • Consumers plan to use hotel accommodation more in the next 12 months
                                                                                                                                          • Figure 33: Accommodation planned for an overnight stay in the next 12 months, UK and Ireland, 2021
                                                                                                                                        • Younger consumers more likely to book in the next 12 months
                                                                                                                                          • Figure 34: Accommodation planned for an overnight stay in the next 12 months, by age, UK and Ireland, 2021
                                                                                                                                          • Figure 35: Key factors driving consumer behaviour around experiences, by age, UK and Ireland, 2021
                                                                                                                                        • Consumers who earn more are likely to book hotel accommodation in the next 12 months
                                                                                                                                          • Figure 36: Hotel accommodation planned for an overnight stay in the next 12 months, by annual household income, NI, 2021
                                                                                                                                          • Figure 37: Hotel accommodation planned for an overnight stay in the next 12 months, by annual household income, RoI, 2021
                                                                                                                                        • Consumers with children planning to book accommodation in the next 12 months
                                                                                                                                          • Figure 11: Accommodation planned for an overnight stay in the next 12 months, by children in household, UK and Ireland, 2021
                                                                                                                                      • Reasons for Staying at Accommodation

                                                                                                                                          • City breaks are popular amongst a third of Irish consumers
                                                                                                                                            • Figure 38: Reasons stated by consumers for accommodation use in NI and/or RoI only in the last 12 months, NI and RoI, 2021
                                                                                                                                          • Men are more open to a staycation
                                                                                                                                            • Figure 39: Reasons stated by consumers for accommodation use in NI and/or RoI only in the last 12 months, by gender, NI and RoI, 2021
                                                                                                                                            • Figure 40: Consumers who would not use accommodation in the next six months because they think the COVID-19/coronavirus measures in place would make the experience less enjoyable, NI and RoI, 2020
                                                                                                                                          • Lack of weddings affect accommodation booking
                                                                                                                                            • Figure 41: Consumers who plan/have booked accommodation for a wedding, NI and RoI, 2021
                                                                                                                                        • Reasons to Avoid Accommodation

                                                                                                                                            • Fear of contracting COVID-19 is still high amongst Irish consumers
                                                                                                                                              • Figure 42: Reasons why consumers are not planning on using accommodation during an overnight trip, NI and RoI, 2021
                                                                                                                                              • Figure 43: How worried consumers are about the risk of being exposed to COVID-19, IoI, 2020-21
                                                                                                                                            • Restrictions taint holiday experience
                                                                                                                                              • Figure 44: Consumers who have accepted, are hesitant or resistant towards the COVID-19 vaccines, NI, RoI and UK, 2021
                                                                                                                                          • Attitudes Towards Accommodation

                                                                                                                                              • Booking online is the way forward for accommodation
                                                                                                                                                • Figure 45: Consumer attitudes towards accommodation, NI and RoI, 2021
                                                                                                                                              • Reviews dictate the future bookings of a company
                                                                                                                                                • Older people take infection rates into consideration
                                                                                                                                                  • Figure 46: Consumers who agree they take local infection rates into account before booking accommodation, by age demographic, NI and RoI, 2021
                                                                                                                                                • Consumers seek out adventurous accommodation
                                                                                                                                                  • Figure 47: Consumers who agree, disagree or don’t know that upscaled rural stays (eg log cabins, glamping) are appealing to them, NI and RoI, 2021
                                                                                                                                                  • Figure 48: Key factors driving consumer behaviour around experiences
                                                                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                • Data sources
                                                                                                                                                  • Abbreviations

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