2023
0
China Adult Milk Powder Market Report 2023
2023-11-03T12:01:52+00:00
REPBCD0BFB8_9D0B_4DCF_A0C5_29C1B15D18C5
3695
167837
[{"name":"Milk and Dairy Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks\/milk-dairy"}]
Report
en_GB
Adult milk powder’s penetration is at a low level now but will benefit from the changing demographic structure. In the future, brands should think more about how to differentiate adult…

China Adult Milk Powder Market Report 2023

£ 3,695 (Excl.Tax)

Description

Adult milk powder’s penetration is at a low level now but will benefit from the changing demographic structure. In the future, brands should think more about how to differentiate adult milk powder from liquid milk in terms of nutritional value. Segmented group-wise, young adults are worthy of investment, in addition to senior groups.

Pepper Peng, Senior Research Analyst, Food and Drink, Foodservice, China

Table of Contents

  1. Executive Summary

    • Key issues covered in this Report
    • The market
    • The company
    • Graph 1: top five claim categories of adult milk powder, 2017-23
    • The consumer
    • Graph 2: consumption frequency, 2023
    • Graph 3: brands consumed, 2023
    • Graph 4: consumption purpose, 2023
    • Graph 5: perception of different milk source, 2023
    • Graph 6: ideal wellbeing milk powder, 2023
    • Graph 7: attitudes towards what age milk powder is suitable for, by age, 2023
    • Graph 8: attitudes towards what age milk powder is suitable for, 2023
    • Issues and insights
    • What we think
  2. The market

    • Market size and forecast
    • Market factors
  3. The company

    • Market share
    • Marketing activities
    • New product trends
    • Graph 9: new launches of adult milk powder, by demographic claim, 2017-23
    • Graph 10: top five claim categories of adult milk powder in new launches, 2017-23
    • Graph 11: top ten claims of adult milk powder in new launches, 2017-23
  4. The consumer

    • Consumption frequency
    • Graph 12: combination in consumption (any), 2023
    • Graph 13: consumption frequency, 2023
    • Graph 14: consumption combination of dairy products, by city tier, 2023
    • Graph 15: consumption frequency of adult milk powder, by city tier, 2023
    • Graph 16: have had adult milk powder in the last six months, by age, 2023
    • Graph 17: consumption frequency of adult milk powder in the last six months, by select attitudes towards milk powder, 2023
    • Brands consumed
    • Graph 18: brands consumed, 2023
    • Graph 19: brands consumed, by region, 2023
    • Graph 20: selected brands consumed, by region, 2023
    • Graph 21: brands consumed, by attitudes towards milk powder, 2023
    • Graph 22: brands consumed, by generation, 2023
    • Graph 23: brands consumed, by attitudes towards adult milk powder, 2023
    • Consumption purpose
    • Graph 24: reason to consume adult milk powder, by dairy products consumed, 2023
    • Graph 25: reasons to consume adult milk powder, 2023
    • Graph 26: reason to consume adult milk powder – to supplement calcium, by city tier, 2023
    • Graph 27: reason to consume adult milk powder – to supplement calcium, by household income, 2023
    • Graph 28: consumption purpose of adult milk powder, by consumption frequency, 2023
    • Graph 29: Interested functions – by adult milk powder high-and-medium-frequency consumers, 2023
    • Perception of different milk source
    • Graph 30: perception of different milk source, 2023
    • Graph 31: average perception of different milk source, by living situation, 2023
    • Graph 32: select perceptions of normal milk, by living status, 2023
    • Graph 33: perception of goat milk – suitable for blurring with other drinks, by living status, 2023
    • Ideal wellbeing milk powder
    • Graph 34: interested function of adult milk powder, 2023
    • Graph 35: selected interested functions, by age, 2023
    • Graph 36: strengthening bones, by age, 2023
    • Graph 37: interested function, by consumers' interest in improving menopausal issues*, 2023
    • Graph 38: difference of interests in functions, by female respondents' interests in improving menopausal issues function, 2023
    • Graph 39: interested functions of adult milk powder, by attitudes towards which age milk powder is suitable for, 2023
    • Attitudes towards adult milk powder
    • Graph 40: attitudes towards milk and milk powder nutrition, 2023
    • Graph 41: attitudes towards milk and milk powder's taste, 2023
    • Graph 42: attitudes towards substitutability of milk powder for other dairy products, 2023
    • Graph 43: attitudes towards what age is the milk powder suitable for, by age, 2023
    • Graph 44: attitudes towards what age is the milk powder suitable for, 2023
    • Graph 45: milk powder has richer nutrition, by attitudes towards what age is the milk powder suitable for, 2023
    • Food personas
    • Graph 46: food persona, by generation, 2023
    • Graph 47: food persona, 2023
    • Graph 48: selected consumption purpose, by food persona, 2023
    • Graph 49: perception of different milk source – rich in nutrition, by food persona, 2023
  5. issues and insights

    • Differentiate from liquid milk by offering specific nutrition for segmented population
    • Highlight sleep health with the link to emotional wellbeing
    • Graph 50: top four markets of functional-stress & sleep in new launches of adult milk powder, 2019-23
    • Graph 51: functional-stress & sleep in new launches of adult milk powder, 2019-23
    • Pay more attention to the brain/neurological health of young adults
  6. Appendix – size and forecast, methodology and abbreviations

    About the report

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