2022
0
China Age Management Products Market Report 2022
2022-04-05T04:02:50+01:00
OX1100967
3695
150279
[{"name":"Beauty and Personal Care","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care"}]
Report
en_GB
“Consumers are taking a holistic approach towards ageing skin. They are not only using facial skincare products to delay ageing but also pay more attention to lifestyle modification as another…

China Age Management Products Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

“Consumers are taking a holistic approach towards ageing skin. They are not only using facial skincare products to delay ageing but also pay more attention to lifestyle modification as another major treatment. Therefore, positioning products as complementary solutions that support a healthier lifestyle and proving their effectiveness with professional endorsements can draw consumers’ attention.”
Amy Jin, Senior Analyst

This Report looks at the following areas:

  • Most concerning ageing issues
  • Treatments used to deal with ageing
  • Awareness and penetration of ingredients claimed to have anti-ageing effects
  • Interested claims and marketing activities in purchasing new anti-ageing products
  • Consumers’ attitudes towards ageing and the changes over years
  • New innovations and marketing campaigns on anti-ageing products

Table of Contents

  1. Overview

      • Key issues covered in this report
        • Definitions
        • Executive Summary

            • Market and competition
              • The consumer
                • Consumers pay more attention to overall ageing signs
                  • Figure 1: Most concerning ageing issues, 2021
                • Consumers tend to rely on healthier ways of living
                  • Figure 2: Treatment used to deal with ageing, 2021
                • Vitamin has the highest penetration
                  • Figure 3: Age management ingredients used, 2021
                • Emotional support and a more segmented product range are preferred
                  • Figure 4: Reasons for buying a new anti-ageing product, 2021
                • Effect-driven consumers are looking for evidence of results
                  • Figure 5: Interested marketing features for anti-ageing products, 2021
                • Consumers are paying attention to their appearance
                  • Figure 6: Attitudes towards ageing, 2021
                • What we think
                • Issues and Insights

                  • A holistic approach towards ageing
                    • Figure 7: ByNacht anti-ageing serum
                    • Figure 8: BPC marketing campaign involving female athletes, China, 2021
                  • Customised products for specific user groups
                  • Market Factors

                    • Beauty standards are no longer limited to rigid looks
                      • Cost of anti-ageing products remain premium
                        • Emerging surgical solutions focused on anti-ageing
                          • Attention to exercise for keeping healthy and youthful
                          • Marketing Activities

                            • VMS products for anti-ageing claims
                              • Figure 9: Supergoop! Daily Dose Vitamin C + SPF 40 Serum, US, 2020
                              • Figure 10: Edible anti-ageing products by mesoestetic, China, 2022
                            • Claim visible effects within a certain period
                              • Figure 11: La Mer and Helena Rubinstein, China, 2022
                            • Involving technology to perform visible effects
                              • Figure 12: Anti-ageing products with high-tech claims, Japan, 2021
                              • Figure 13: FACEGYM. medi lift EMS mask
                            • Upgrade the product format
                              • Figure 14: Serum in dropper format
                              • Figure 15: Singuladerm s.o.s. facial serum
                          • New Product Trends

                            • Anti-ageing claims are focused in skincare products
                              • Figure 16: New BPC launches with an anti-ageing claim, by category, China, 2019-2021
                              • Figure 17: Paula’s Choice hyaluronic acid + peptide lip booster and Algenist liquid collagen lip, US, 2021
                            • Products designed for different skin conditions
                              • Figure 18: Decencia and Skin Lane products for sensitive skin, China, 2022
                            • Natural ingredient extracted from starfish
                              • Figure 19: Sinn Purete’s AG concentrate serum, Japan, 2022
                            • Bakuchiol as a more natural replacement in anti-ageing products
                              • Figure 20: Products with bakuchiol ingredients, China, 2022
                            • Food supplements to delay ageing
                              • Figure 21: Examples of anti-aging supplements, Australia and France, 2021
                            • Edible ingredients for skincare products
                              • Figure 22: Skincare products with edible ingredient, US and South Korea, 2021
                            • Ageing treatment for menopause
                              • Figure 23: SeeMe Beauty’s recovery serum, US, 2022
                          • Most Concerning Ageing Issues

                            • Overall skin condition matters more than specific details
                              • Figure 24: Most concerning ageing issues, 2021
                            • Females are more concerned with ageing than males
                              • Figure 25: Most concerning ageing issues, by gender, 2021
                            • Younger consumers have a broader definition of ageing
                              • Figure 26: Most concerning ageing issues, by age, 2021
                            • Affluent consumers are pursuing fitter looks
                              • Figure 27: Selected most concerning ageing issues, by monthly personal income, 2021
                            • Time to pay more attention to mothers
                              • Figure 28: Most concerning ageing issues, by marital status, 2021
                          • Treatment Used

                            • Consumers place hopes on maintaining a healthy lifestyle
                              • Figure 29: Treatment used to deal with ageing, 2021
                            • Consumers aged 25-39 are actively seeking solutions
                              • Figure 30: Treatment used to deal with ageing, by age, 2021
                            • Dedicated males also pay attention to details
                              • Figure 31: Most concerning issues, by selected treatment methods, male, 2021
                            • Tear grooves motivate women to add steps in skincare routine
                              • Figure 32: Selected treatment used, by most concerning ageing issues, female, 2021
                          • Awareness and Penetration of Anti-ageing Ingredients

                            • Vitamin has the highest penetration
                              • Figure 33: Age management ingredients used, 2021
                            • Hyaluronic acid has high awareness but over half of consumers have not bought it
                              • 34% have not heard about Pro-xylane yet
                              • Purchasing Triggers

                                • Emotional benefits helping maintain healthier lifestyle are preferred
                                  • Figure 34: Reasons for buying a new anti-ageing product, 2021
                                • Consumers aged 18-49 all show strong intention for products designed for different ages
                                  • Localisation is a trend
                                    • Figure 35: Products claimed for Chinese females, China, 2022
                                  • Catering to different needs
                                    • Figure 36: Reasons for buying a new anti-ageing product, by age, 2021
                                • Interested Marketing Activities

                                  • Brand legacy and professional endorsement are most important
                                    • Figure 37: Interested marketing features for anti-ageing products, 2021
                                  • Younger consumers trust professional endorsement
                                    • Figure 38: Interested marketing features for anti-ageing products, by age, 2021
                                • Attitudes towards Ageing

                                  • Appearance plays an important role for women
                                    • Figure 39: Attitudes towards ageing, 2021
                                  • Younger women are now less strict on appearance than in 2019
                                    • Figure 40: Attitudes towards ageing, 2021 vs 2019
                                • Beauty Personas

                                  • Who are they?
                                    • Holistic Wellbeing Followers are more likely to worry about ageing
                                      • Figure 41: Most concerning ageing issues, by beauty persona, 2021
                                    • More segmented products to attract Beauty Mavens
                                      • Figure 42: Reasons for buying a new anti-ageing product, by beauty persona, 2021
                                    • Beauty Mavens are cosmetic surgery pioneers, while Holistic Wellbeing Followers go for VMS
                                      • Figure 43: Treatment used to deal with ageing, by beauty persona, 2021
                                    • Beauty Mavens experience more pressure to maintain their appearance
                                    • Appendix – Methodology and Abbreviations

                                      • Methodology
                                        • Abbreviations

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