China Age Management Products Market Report 2023
£ 3,695 (Excl.Tax)
Report Summary
“Consumers are adopting a variety of solutions to deal with ageing, but facial skincare products remain the most mainstream cure without much cannibalisation from the usage of beauty devices and beauty supplements. Still, upgrading on effective and non-irritating ingredients to cater to different skin conditions and innovations on product format and texture needs to be well considered to assure consumers’ interests. In addition, anti-ageing is not just limited to facial skin but also expanding to body and scalp as consumers take a holistic approach to maintain a youthful appearance.”
– Amy Jin, Senior Analyst
Key issues covered in this Report
- Consumers’ anti-ageing solutions and the changes over the past two years.
- Consumers’ preferred skincare product types to deliver anti-aging result and those which are rising in popularity.
- Perception and attitudes towards new anti-aging product concepts, including concepts inspired from cosmetics surgery.
- Preference and perceptions towards the effectiveness of an anti-ageing product.
- Consumers’ most desired product features in anti-ageing products.
- Consumer segmentation analysis based on attitudes towards ageing and preferred solutions.
Table of Contents
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Overview
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- Key issues covered in this Report
- Definitions
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Executive Summary
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- Market and competition
- The consumer
- Usage of beauty devices to deal with ageing show significant growth
- Figure 1: Usage of anti-ageing products – Using now, female, 2021 vs 2023
- Consumers are adopting anti-ageing products in niche formats
- Figure 2: Usage of facial skincare products with anti-ageing benefits, 2021 vs 2023
- Consumers are mostly familiar with beauty supplements
- Figure 3: Perceptions of different anti-ageing product concepts, female aged 18-49, 2023
- Self-developed strong effective ingredients are valuable assets of brands
- Figure 4: Effective characteristics of anti-ageing skincare products, 2023
- Skin sensation is the top consideration for consumers choosing products designed for their own skin types
- Figure 5: Interested product features of anti-ageing products, 2023
- Looking for ageing solutions from different ways
- Figure 6: Attitudes towards anti-ageing and ageing, 2023
- What we think
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Issues and Insights
- Further segmentation to satisfy consumers’ specific needs
- Figure 7: anti-ageing cream with skin barrier repairing solutions from IT cosmetics, China, 2023
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- Figure 8: Chanel anti-ageing product variant, China, 2022
- Tell compelling stories to educate consumers on product efficacy
- Figure 9: Eisenberg patented trio-molecular formula, China, 2022
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- Figure 10: Murad self-developed 3A technology essence, China, 2022
- Further segmentation to satisfy consumers’ specific needs
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Market Factors
- Bakuchiol is now allowed to register for cosmetics products in China
- Figure 11: Products with bakuchiol sytehnol infused, China, 2022
- Spending confidence picked up after the relaxation of COVID-19 prevention and control policies
- Figure 12: Confidence about improving financial situation in the next three months, 2022-23
- Willing to upgrade beauty related products post COVID era
- Figure 13: Purchase plan in the next 12 months, 2023
- Bakuchiol is now allowed to register for cosmetics products in China
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Marketing Activities
- Offline experience back on track
- Figure 14: Achmique product launching event, China, 2023
- Anti-ageing products from sensitive skincare brands
- Figure 15: Anti-ageing products from Winona, Curel, La Roche Posay and Avène, China, 2023
- Products variants for certain skin conditions
- Figure 16: Clarins double serum – light texture, China, 2023
- Anti-ageing on scalp care
- Figure 17: Scalp care with anti-ageing claim, China, 2023
- Offline experience back on track
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New Product Trends
- Plumping and collagen increasing in anti-ageing claims
- Figure 18: New skincare product launches, by anti-ageing related claims, China, 2020-22
- Firming is more popular in Asia while antioxidant prevail in UK and US
- Figure 19: New skincare product launches, by anti-ageing related claims, China, Japan, South Korea, UK, USA, 2022
- Upgraded antioxidant claims
- Figure 20: Proya’s double anti serum, 3rd edition, China, 2023
- Upgrade from retinol to retinal
- Figure 21: Murad retinal resculpt overnight serum, China, 2023
- Upgrades and alternatives to retinol, also suitable for sensitive skin
- Figure 22: Botanical ingredients to replace retinol, China, 2023
- Innovations of essence and oil format is steadily growing
- Figure 23: New anti-ageing product launches, by format and texture, China, 2020-22
- Figure 24: New anti-ageing product launches of oil format, China, 2022
- Customized oil products for different skin sensations
- Figure 25: Geoskincare body oil, China, 2023
- Combining oil with different texture for advanced anti-ageing benefits
- Figure 26: Marubi cream lotion, China, 2023
- Figure 27: PMPM rose repairing oil cream, China, 2022
- Products of spray format for instant effects and convenient usage experience
- Figure 28: Moritek anti-ageing facial spray, China, 2023
- Figure 29: Anti-ageing facial spray of Suisse and Dermalogica, China, 2023
- Bodycare segment show increase in new anti-ageing product launches
- Figure 30: New anti-ageing product launches, by selected sub-category, China, 2021-22
- Figure 31: New bodycare product launches with specific claim, China, 2022
- Plumping and collagen increasing in anti-ageing claims
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Usage of Anti-Ageing Products
- Using facial skincare products is the most mainstream anti-ageing solution, followed by beauty supplements and beauty devices
- Figure 32: Usage of anti-ageing products, female, 2023
- Beauty devices saw sharp increase in usage
- Figure 33: Usage of anti-ageing products – ‘Using now’, female, 2021 vs 2023
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- Figure 34: Usage of anti-ageing products – ‘Beauty device’ – ‘Using now’, by age, 2021 vs 2023
- Facial skincare products are commonly used by males while beauty supplements show potential
- Figure 35: Usage of anti-ageing products, male, 2023
- Figure 36: Orthomol beauty for men, Germany, 2023
- Using facial skincare products is the most mainstream anti-ageing solution, followed by beauty supplements and beauty devices
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Usage of Anti-Ageing Facial Skincare Products
- Niche facial skincare products on the rise
- Figure 37: Usage of facial skincare products with anti-ageing benefits, 2021 vs 2023
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- Figure 38: Drunk Elephant retinol oil, China, 2022
- Male consumers skew towards using basic facial skincare products
- Figure 39: Usage of facial skincare products with anti-ageing benefits, male, 2023
- Oily skin uses more face emulsion/lotion and face masks
- Figure 40: Usage of facial skincare products with anti-ageing benefits, by skin type, 2023
- Consumers with sensitive skin conditions are using more facial oil
- Figure 41: Usage of facial skincare products with anti-ageing benefits, by skin sensitivity, 2023
- Consumers in the South are more likely to use facial oil
- Figure 42: Usage of facial skincare products with anti-ageing benefits, by region, 2023
- Niche facial skincare products on the rise
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Perceptions on Different Anti-ageing Products
- Beauty supplements have high recognition among females
- Figure 43: Perceptions on different anti-ageing product concepts, female aged 18-49, 2023
- Menopause skincare concept needs further consumer cultivation for older women
- Figure 44: Perceptions of different anti-ageing product concepts, female aged 50-59, 2023
- Male consumers have a positive opinion towards at-home mesotherapy devices
- Figure 45: Perceptions of different anti-ageing product concepts, male, 2023
- Beauty supplements have high recognition among females
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Characteristics of Effective Anti-ageing Products
- Patent and customisation are evidence of efficacy
- Figure 46: Characteristics of effective anti-ageing skincare products, 2023
- 25-29 year olds men value the concepts inspired by cosmetics surgery
- Figure 47: Selected characteristics of effective anti-ageing skincare products, male, by age, 2023
- Figure 48: Usage of anti-ageing products – ‘facial skincare products’, male, by age, 2023
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- Figure 49: Usage of anti-ageing products – ‘cosmetic surgery’, male, by age, 2023
- Younger females don’t associate thicker texture with effectiveness
- Figure 50: Selected characteristics of effective anti-ageing skincare products, female, by age, 2023
- Sensitive skin conditions are interested in more claims
- Figure 51: Selected characteristics of effective anti-ageing skincare products, by skin sensitivity, 2023
- Patent and customisation are evidence of efficacy
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Interested Product Features of Anti-ageing Products
- Skin sensation is the most important usage feature
- Figure 52: Interested product features of anti-ageing products, 2023
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- Figure 53: SK-II Skinpower cream/lotion
- Younger consumers are looking for repairing efficacy
- Figure 54: Interested product features of anti-ageing products, by age, 2023
- Affluent consumers are attracted by the latest technology
- Figure 55: Selected interested product features of anti-ageing products, by monthly personal income, 2023
- Catering to different skin types
- Figure 56: Selected interested product features of anti-ageing products, by skin type, 2023
- Consumers with sensitive skin are more cautious in their choices
- Figure 57: Interested product features of anti-ageing products, by skin sensitivity, 2023
- Skin sensation is the most important usage feature
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Attitudes towards Anti-Ageing
- Consumers value lifestyle solutions but enthusiastic in exploring products to achieve the best anti-ageing result
- Figure 58: Attitudes towards anti-ageing and ageing, 2023
- Figure 59: Maxclinic Time Return Melatonin Cream Toner, South Korea, 2023
- Help from cosmetic surgery with age increases
- Figure 60: Attitudes towards beauty treatment – ‘strongly agree’, by age, 2023
- Consumers value lifestyle solutions but enthusiastic in exploring products to achieve the best anti-ageing result
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Consumer Segmentations
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- Figure 61: Consumer segmentation, 2023
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- Figure 62: Attitudes towards ageing and anti-ageing, by consumer segmentation, 2023
- Sophisticated Know-hows seek for products that satisfy their skin sensations
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- Figure 63: Selected interested product features of anti-ageing products, by consumer segmentation, 2023
- Comprehensive Solution Seekers are using multiple ways to stay youthful
- Figure 64: Usage of anti-ageing products – ‘Using now’, by consumer segmentation, 2023
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Beauty Personas
- Who are they?
- Beauty Mavens pay more attention to high-tech synthetic ingredients
- Figure 65: Selected interested product features of anti-ageing products, by beauty persona, 2023
- Enthusiastic Experimenters are most active in seeking for solutions against ageing
- Figure 66: Selected attitudes towards anti-ageing and ageing – ‘strongly agree’, by beauty persona, 2023
- Who are they?
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Appendix – Methodology and Abbreviations
- Methodology
- Abbreviations
- Methodology
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