2022
0
China Aircare Market Report 2022
2022-02-08T03:03:38+00:00
OX1101395
3695
147790
[{"name":"Aircare","url":"https:\/\/store.mintel.com\/industries\/household-home\/aircare"}]
Report
en_GB
“Air care products no longer merely serve as a household tool for freshening the air of the living environment. The pandemic has awakened consumers’ need for anti-bacterial solutions, making it…

China Aircare Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

“Air care products no longer merely serve as a household tool for freshening the air of the living environment. The pandemic has awakened consumers’ need for anti-bacterial solutions, making it an essential claim in many products. Looking ahead, the category can bring further benefits, such as enhancing emotional wellbeing, and help consumers to create a healthier lifestyle in future.”
– Amy Jin, Senior Analyst

Key issues covered in this report

  • Landscape and top players of air care product market
  • Trends in air care product usage
  • Consumers’ perception towards oriental scents
  • Purchasing channel of air care products
  • Reasons for purchasing air care products online
  • Consumers’ attitudes towards air care products

Table of Contents

  1. Overview

      • Key issues covered in this report
        • Definitions
        • Executive Summary

            • The market
              • Figure 1: Best- and worst-case forecast of value sales of air care market, China, 2016-26
              • Figure 2: Segment share of air care market, China, 2017-2021
            • Companies and brands
              • Figure 3: Leading companies in air care products market, by value share, 2020 and 2021
            • The consumer
              • Usage of air care products continues to grow
                • Figure 4: Air care products used, 2021 vs 2020
              • Mood lifting oriental florals scents have more opportunities
                • Figure 5: Attributes associated with different oriental scents, 2021
              • Comprehensive shopping websites are the top destination
                • Figure 6: Purchasing channel of air care products, 2021
              • Online shoppers are seeking better deals
                • Figure 7: Reasons for purchasing air care products online, 2021
              • Air care is not only about eliminating odour
                • Figure 8: Appealing claims in air care products, 2021
              • To offer more than just fresh air
                • Figure 9: Usage habits of air care products, 2021
              • What we think
              • Issues and Insights

                • Leverage the emotional value of air care products
                  • Figure 10: Users sharing celebratory moments with scented candles on social media sites
                • Make air care products part of home living with an environmentally friendly purpose
                  • Figure 11: Recycling scented candles
                  • Figure 12: Public goods scented candle, US, 2021
              • Market Size and Forecast

                • The market
                  • Figure 13: Best- and worst-case forecast of value sales of air care market, China, 2016-26
              • Market Segmentation

                • Scented candles continue to grow
                  • Figure 14: Segment share of air care market, China, 2017-2021
              • Market Drivers

                • More lifestyle brands entering air care market with affordable price
                  • Figure 15: Scented diffusers by Nome and Miniso
                • Significant improvement in housing space and conditions
                  • Busy modern lifestyles and post-COVID trauma led to more stress
                    • Pet owners looking for healthier air solutions
                    • Market Share

                      • Premiumisation contributes to brand growth
                        • Figure 16: Leading companies in air care products market, by value share, 2020 and 2021
                        • Figure 17: Liby’s Cyrin solid air fresheners, China, 2021
                    • Marketing Activities

                      • Involving traditional Chinese elements in air care products
                        • Figure 18: Chosen notes incense, China, 2021
                      • Selling limited products on online channels
                        • Figure 19: To summer WeChat mini-program store, video account and offline pop-up store, China, 2022
                      • Luxury brands launch air care products for indulgence
                        • Figure 20: Luxury brands’ scented candle, China, 2022
                      • Cross-category product launches
                        • Figure 21: Cross-category collaborations from Chayanyuese and Heytea, China, 2021
                    • New Product Trends

                      • Odour neutralising is no longer the most important claim
                        • Figure 22: Selected top claims of new air care product launches, China, 2019-21
                        • Figure 23: Newly launched air care products with environmental friendly claim, China, 2020 and 2021
                        • Figure 24: Top three fragrance groups of new air care product launches, China, 2019-21
                      • Crystal diffusers to enhance mental wellness
                        • Figure 25: Crystal aroma products, China, 2021
                      • Personalised scent candles
                        • Figure 26: January birthday candles, US, 2022
                      • Scented candles as a fun novelty
                        • Figure 27: Malicious women co. pandemic collection scented candles , US, 2021
                      • Anti-bacterial claim continues to rise
                        • Figure 28: Air spray with anti-bacterial claim, China, 2021
                    • Product Usage

                      • Most products see increases implying optimistic growth in air care market
                        • Figure 29: Air care products used, 2021 vs 2020
                      • Income growth drives usage of air care products
                        • Figure 30: Air care products used, by household income, 2021
                      • Older male consumers prefer incense
                        • Figure 31: Selected air care products used, by age and gender 2021
                      • Pet owners use more types of air care products
                        • Figure 32: Selected air care products used, by living situation
                    • Scent Groups Associations

                      • Oriental scents mostly bring joyful emotions
                        • Figure 33: Attributes associated with different oriental scents, 2021
                        • Figure 34: Osmanthus elements in different products, China, 2021
                      • To work on the romantic side
                      • Purchasing Channel

                        • Both online and offline channels are important
                          • Figure 35: Purchasing channel of air care products, 2021
                        • Affluent consumers prefer to buy professional branded products
                          • Figure 36: Purchasing channel of air care products, by monthly personal income, 2021
                      • Reasons for Purchasing Online

                        • Wide product choice drives online purchase even for a category reliant on fragrances
                          • Figure 37: Reasons for purchasing air care products online, 2021
                        • Online-only shoppers are price- and convenience-driven
                          • Figure 38: Reasons for purchasing air care products online, 2021
                        • Limited edition and exclusivity are important when buying scented candles
                          • Figure 39: Reasons for purchasing air care products online, by product type, 2021
                        • Mature consumers look for convenience while younger generation want to avoid aggressive sales assistants
                          • Figure 40: Selected reasons for purchasing air care products online, by age, 2021
                      • Appealing Claims

                        • Anti-bacterial feature is most preferred
                          • Tapping into eco-friendly claims ahead of the competition
                            • Figure 41: Appealing claims in air care products, 2021
                          • Younger consumers show passion for localism
                            • Figure 42: Selected appealing claims in air care products, by age, 2021
                            • Figure 43: The Beast year of the tiger collection, China, 2022
                          • Affluent consumers value brand assets
                            • Figure 44: Selected appealing claims in air care products, by personal income, 2021
                        • Attitudes and Usage Habits

                          • Bigger role of air care products in people’s lives
                            • Figure 45: Usage habits of air care products, 2021
                          • Usage of air care products will continue to grow
                            • Figure 46: Kobayashi Pharmaceutical’s air freshener
                          • Well-known domestic brands win consumers’ choice
                          • Beauty Personas

                            • Who are they?
                              • Holistic Wellbeing Followers are bigger air care fans
                                • Figure 47: Usage habits of air care products – ‘agree’, by beauty persona, 2021
                              • Borrow professional concepts from skincare to capture Beauty Mavens
                                • Figure 48: Appealing claims in air care products – selected features, by beauty persona, 2021
                            • Appendix – Market Size and Forecast

                                • Figure 49: Total value sales of air care market, China, 2016-26
                            • Appendix – Methodology and Abbreviations

                              • Methodology
                                • Abbreviations

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