2024
0
China Air Care Market Report 2024
2024-04-30T07:02:58+01:00
REP3DC27868_D916_4B12_9A74_0D5BB2ECE740
3695
172731
[{"name":"Aircare","url":"https:\/\/store.mintel.com\/industries\/household-home\/aircare"}]
Report
en_GB
The rigid demand for air fresheners is stable, and scented air care products can capitalise on Chinese aesthetics and the DIY trend to attract consumers.Tina He, Analyst, China Insights…

China Air Care Market Report 2024

£ 3,695 (Excl.Tax)

Report Summary

The rigid demand for air fresheners is stable, and scented air care products can capitalise on Chinese aesthetics and the DIY trend to attract consumers.

Tina He, Analyst, China Insights

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • The Market
    • Graph 1: retail value of the air care market, by segments, 2018-2023
    • Graph 2: retail value growth rate of the air care market, by segments, 2019-2023
    • Companies and brands
    • Graph 3: mainstream fragrance components in air care product launches, 2019-2023*
    • Graph 4: mainstream claims for air care product launches, 2019-2023*
    • The consumer
    • Graph 5: product usage, 2022 vs 2023
    • Graph 6: interested claims of air fresheners, 2022 vs 2023
    • Graph 7: reasons for using different product types, 2023
    • Graph 8: usage barriers of scented candles, 2023
    • Graph 9: preferred scent types by product types, 2023
    • Graph 10: purchase channels, 2022 vs 2023
    • Graph 11: purchase channels, 2023
    • Graph 12: offline purchase motivations, 2023
    • Issues and insights
    • What we think
  2. The Market

    • Market size and forecast
    • Market factors
    • Graph 13: average price range per item for air care products on Tmall, 2022 and 2023
    • Graph 14: average price range per item for air care products on Douyin, 2022 and 2023
    • Graph 15: average price range per item for air fresheners on Tmall, 2022 and 2023
    • Graph 16: average price range per item for scented air care products on Tmall, 2022 and 2023
    • Graph 17: mentions and engagement of 'incense' (熏香*) on social media**, 2022-2023
    • Graph 18: mentions and engagement of 'incense lore' (香道*) on social media**, 2022-2023
    • Market segmentation
    • Graph 19: retail value of the air care market, by segments, 2018-2023
    • Graph 20: retail value growth rate of the air care market, by segments, 2019-2023
  3. Companies and brands

    • Market share
    • Marketing activities
    • New product trends
    • Graph 21: fragrance component groups for air care product launches, 2019-2023*
    • Graph 22: mainstream fragrance components in air care product launches, 2019-2023*
    • Graph 23: mainstream claims for air care product launches, 2019-2023*
    • Graph 24: mainstream ingredient claims for air care product launches, 2019-2023*
  4. The consumer

    • Product Usage
    • Graph 25: product usage, 2022 vs 2023
    • Graph 26: selected product usage, 2021-2023
    • Graph 27: product usage, by age, 2023
    • Graph 28: selected product usage, by gender, 2023
    • Graph 29: User profile of spray air fresheners, 2022 vs 2023
    • Graph 30: user profile of solid/gel/liquid air fresheners, 2022 vs 2023
    • Graph 31: User profiles of scented candles, 2022 vs 2023
    • Graph 32: user profiles of incense users, 2022 vs 2023
    • Interested Claims of Air Fresheners
    • Graph 33: interested claims of air fresheners, 2022 vs 2023
    • Graph 34: selected claims that interest consumers in air fresheners, by age, 2023
    • Reasons for using different product types
    • Graph 35: reasons for using different product types, 2023
    • Graph 36: selected reasons for using air fresheners, by age, 2023
    • Graph 37: selected reasons for using air fresheners, by monthly household income, 2023
    • Graph 38: selected reasons for using scented air care products, by age, 2023
    • Graph 39: selected reasons for using scented air care products, by gender, 2023
    • Graph 40: selected reasons for using air fresheners, by gender, 2023
    • Usage barriers of scented candles
    • Graph 41: usage barriers of scented candles, 2023
    • Graph 42: selected usage barriers of scented candles, by age, 2023
    • Graph 43: selected usage barriers of scented candles, by gender, 2023
    • Graph 44: selected usage barriers of scented candles, by monthly household income, 2023
    • Graph 45: selected usage barriers of scented candles, by product usage, 2023
    • Preferred scent types by product type
    • Graph 46: preferred scent types by product types, 2023
    • Graph 47: selected preferred scent types for spray air fresheners, by monthly household income, 2023
    • Graph 48: selected preferred scent types for solid/gel/liquid air fresheners, by monthly household income, 2023
    • Purchase channels
    • Graph 49: purchase channels, 2022 vs 2023
    • Graph 50: purchase channels, 2023
    • Graph 51: selected purchase channels, by age, 2023
    • Graph 52: selected purchase channels, by usage of product categories, 2023
    • Graph 53: selected purchase channels, by usage of scented air care products, 2023
    • Offline purchase motivations
    • Graph 54: offline purchase motivations, 2023
    • Graph 55: selected offline purchase motivations, by age, 2023
    • Graph 56: selected offline purchase motivations, by gender, 2023
    • Graph 57: selected offline purchase motivations, by city tier, 2023
    • Graph 58: selected offline purchase motivations, by monthly household income, 2023
    • Graph 59: selected offline purchase motivations, by purchase channels, 2023
  5. Issues and insights

    • Graph 60: growth rate of mentions of various fragrances in scented air care products* on social media**, 2022 vs 2023
    • Graph 61: mentions and engagement of 'handmade candles' (手工蜡烛)* on social media**, 2022-2023
  6. Appendix – market size and forecast, research methodology and abbreviations

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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