2022
0
Brazil Alcoholic Drinks Consumption Habits Market Report 2022
2022-11-02T03:01:53+00:00
OX1100999
3265
157098
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Report
en_GB
“As the restrictions imposed by the COVID-19 pandemic come to an end, Brazilian consumers seem ready to resume social gatherings – even if at home, for economic reasons. In addition,…

Brazil Alcoholic Drinks Consumption Habits Market Report 2022

£ 3,265 (Excl.Tax)

Description

“As the restrictions imposed by the COVID-19 pandemic come to an end, Brazilian consumers seem ready to resume social gatherings – even if at home, for economic reasons. In addition, higher-quality drinks seen as more sophisticated have gained space in the market, which indicates that most consumers prioritize quality over quantity or frequency.”

This Report discusses the following key topics:
–    Laura Menegon, Food and Drink Analyst – Latam

  • Alcoholic drinks most often consumed
  • Consumption frequency of alcoholic drinks
  • Perceptions of low/no alcoholic drinks
  • Attributes associated with each kind of alcoholic drink
  • Behaviors related to alcoholic drink consumption habits

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Definition
  2. Executive Summary

    • Market overview
    • Analyst outlook
      • Figure 1: Analyst outlook for the alcoholic drinks category, 2022
    • Challenges
    • Economic crisis leads half of alcoholic drinkers to change their consumption habits
    • Negative impacts of alcohol consumption worry Brazilians
    • Opportunities
    • Low/no alcohol drinks should highlight other healthy attributes to win over consumers
    • Subscription services for cocktail preparation kits can appeal to consumers looking for something new
    • World Cup should give a boost to drinks seen as “refreshing”
    • Organic and natural wines can strengthen their healthiness appeal
  3. Market Drivers

    • Falling household income shifts spending priorities
    • Inflation still an issue, driven by food and drink prices
    • Conflict in Ukraine makes production more expensive
  4. Key Players

    • Companies and brands
    • Linn da Quebrada becomes Ambev’s Diversity and Inclusion consultant
    • Cachaça 51 promotes the “Cachaça’s Month”
    • 51 ICE creates custom cans for the World Surfing League
    • Beefeater and Antarctica launch the “perfect gin and tonic”
    • Brahma launches Dark Double Malt at the Barretos Festival
    • Budweiser helps prevent basketball courts from being demolished
    • Case Study
    • Loyal 9, ready-to-drink beverage, has exponential growth by offering high-quality ingredients
  5. Alcoholic Drinks Consumption

    • National wines can gain space in the market highlighting quality and affordable price
      • Figure 2: Alcoholic drinks consumption, 2022
    • Apps can offer discounts to appeal to DE consumers
      • Figure 3: Alcoholic drinks consumption – Selected item, by socioeconomic group, 2022
    • Unusual flavors can boost ready-to-drink options
      • Figure 4: Alcoholic drinks consumption – Selected items, by age group, 2022
  6. Alcoholic Drink Consumption Frequency

    • New versions of well-known drinks can attract more frequent consumers
      • Figure 5: Consumption drivers, by alcoholic drink consumption frequency, 2022
    • More affordable versions can boost consumption frequency
      • Figure 6: Behaviors related to alcoholic drinks consumption, by alcoholic drink consumption frequency, 2022
  7. Low/No Alcohol Drinks

    • Low/no alcohol drinks should reinforce healthy credentials
      • Figure 7: Low/no alcohol drinks, 2022
    • Low/no alcohol spirits can encourage women to drink cocktails more frequently
      • Figure 8: Low/no alcohol drinks – Selected item, by gender, 2022
  8. Attributes Related to Alcoholic Drinks

    • Organic and natural wines can strengthen their healthiness appeal
      • Figure 9: Correspondence Analysis – Principal map – Attributes related to alcoholic drinks, 2022
    • World Cup should give a boost to drinks seen as “refreshing”
      • Figure 10: Budweiser’s “The Drop” campaign
  9. Behaviors Related to Alcoholic Drinks Consumption

    • Brands must promote information about responsible consumption of alcoholic drinks
      • Figure 11: Behaviors related to alcoholic drinks consumption, 2022
    • Subscription services for cocktail preparation kits can appeal to consumers looking for something new
      • Figure 12: Behaviors related to alcoholic drinks consumption, by consumption drivers, 2022
  10. Appendix – Abbreviations

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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