2021
0
India At-home Living Market Report 2021
2022-05-24T13:33:44+01:00
REP7B75543B_E746_4A74_80AE_6820C9833D78
2195
151353
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Report
en_GB
Homebound consumers are interested in elevating their at-home experiences in order to boost convenience and their quality of life.Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India…

India At-home Living Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Homebound consumers are interested in elevating their at-home experiences in order to boost convenience and their quality of life.

Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India

Table of Contents

  1. executive summary

    • What you need to know
    • Market context
    • What consumers want and why
    • Graph 1: % of consumers who agree that 'grocery delivery services make my life at home easier' by city tier, 2021
    • Graph 2: how consumers plan on using fresh ingredients and health and wellness products in the next six months, 2021
    • Opportunities for brands
    • The impact of COVID-19 on at-home living in India
  2. key trends

    • Key drivers
    • Global trends and how they are playing out in India
  3. Consumer insights

    • At-home convenience is key
    • Graph 3: % of consumers who agree that 'it is convenient to do household work using appliances', by gender and age, 2021
    • Graph 4: % of consumers who believe that ecommerce services has enriched their home experience, 2021
    • Freshness and quality are top concerns
    • Graph 5: how consumers plan on using the given categories in the next six months, 2021
    • Graph 6: % of consumers that would like to see usage of high-quality ingredients as a priority by brands, 2021
    • Graph 7: % of consumers that believe that brands should be transparent about their manufacturing processes, 2021
    • In-home involvement is at a peak
    • Graph 8: % of consumers who believe that everyone in the family should share household chores, 2021
  4. Market applications

    • Opportunities for the food and drink and foodservice sectors
    • Opportunities for the health and wellness sector
    • Opportunities for the beauty and personal care sector
    • Opportunities for the homecare sector
    • Opportunities for the leisure and entertainment sector
    • Who's innovating
    • Global innovations
  5. Appendix

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