2021
0
China Athleisure Brands Market Report 2021
2021-03-19T03:11:08+00:00
OX1043211
3695
135675
[{"name":"Fashion","url":"https:\/\/store.mintel.com\/industries\/fashion"}]
Report
en_GB
“Athleisure market in China keep growing along with the rising awareness of health and exercising after the outbreak. Consumers’ demands for athleisure products are increasing from materials to designs and…

China Athleisure Brands Market Report 2021

£ 3,695 (Excl.Tax)

Report Summary

“Athleisure market in China keep growing along with the rising awareness of health and exercising after the outbreak. Consumers’ demands for athleisure products are increasing from materials to designs and technology for correlating the needs in healthy lifestyle, identity and professionalism. Meanwhile, leading international athleisure brands are facing more challenges, not only from local athleisure brands but also from the fast fashion ones. For long-term success, athleisure brands may deliver advanced shopping experience and help consumers to express themselves in exercise and leisure times via outlooks.”

– Jocelyn Dong, Research Analyst

This Report looks at the following areas:

  • How has the COVID-19 outbreak impact the athleisure market?
  • What kinds of factors are likely to trigger the consumptions?
  • What products, brands and channels are favoured by consumers in purchasing athleisure products?

Table of Contents

  1. Overview

    • What you need to know
      • Covered in this Report
        • Excluded
        • Executive Summary

            • The market
              • Market with steady growth
                • Figure 1: Athleisure products market size and growth, February 2021
              • Increasingly attention to a healthy life
                • Athleisure products powered by technology
                  • National culture helps out domestic brands
                    • Companies and brands
                      • Dedicated to women demands
                        • Leveraging shopping experience
                          • Learn to simplified
                            • The consumer
                              • Sneakers and tops prevail
                                • Figure 2: Purchased product and frequency, November 2020
                              • Domestic brands get a chance
                                • Figure 3: Purchased athleisure brands, November 2020
                              • Omnichannel retailing is necessary
                                • Figure 4: Channels for purchasing athleisure products, November 2020
                              • Comfortability, reputation and fashion are important
                                • Figure 5: Purchase factors, November 2020
                              • The trend of same outfit
                                • Figure 6: Purchase purpose, November 2020
                              • Professionalism in the lower tier cities
                                • Figure 7: Attitudes towards athleisure brands and products, November 2020
                              • What we think
                              • Issues and Insights

                                • Rising domestic brands
                                  • The facts
                                    • The implications
                                      • Unleash the potential for wearing the same
                                        • The facts
                                          • The implications
                                            • Strengthen brands’ official channels
                                              • The facts
                                                • The implications
                                                • The Market – What You Need to Know

                                                  • Stable market with potential
                                                    • Powered by technology
                                                      • Sustainability getting more attention
                                                      • Market Size

                                                        • Steady growth with further promotion
                                                          • Figure 8: Athleisure products market size and growth, February 2021
                                                          • Figure 9: Brand share in retail sales value, February 2021
                                                      • Market Drivers

                                                        • Increasing disposable income
                                                          • Pursue for healthy life
                                                            • Technology-enabled fitness
                                                              • Fast-fashion penetrates athleisure
                                                              • Key Players – What You Need to Know

                                                                • Limited and focused
                                                                  • Catch up “Her Economy”
                                                                    • Upgrade shopping experience
                                                                    • Key Players Performance

                                                                      • Nike
                                                                        • Adidas
                                                                          • Li-Ning
                                                                            • Anta
                                                                              • Under Armour
                                                                              • Competitive Strategies

                                                                                • Collect young players
                                                                                  • Play for limited edition
                                                                                    • Attention to women
                                                                                      • Sustainability matters
                                                                                        • Figure 10: Adidas, vegan sneaker, January 2021
                                                                                    • Who’s Innovating?

                                                                                      • Be neutral
                                                                                        • Figure 11: Adidas Originals in London, October 2020
                                                                                      • Simple but exquisite
                                                                                        • Figure 12: Arc’teryx’s Icon Stores, December 2020
                                                                                      • Gamification strategy
                                                                                        • Figure 13: Nike’s House of Innovation, July 2020
                                                                                    • The Consumer – What You Need to Know

                                                                                      • Domestic brands speak for national culture
                                                                                        • Consumer service need new triggers
                                                                                          • Parent-child outfits have good potential
                                                                                          • Athleisure Products Purchasing Frequency

                                                                                            • Sneaker culture is rising
                                                                                              • Figure 14: Purchased product and frequency, November 2020
                                                                                              • Figure 15: Nike’s “What the” Collection, October 2012
                                                                                            • Young consumers buy more tops and skate shoes
                                                                                              • Figure 16: Products that are more often purchased in the past 12 months, by age and gender, November 2020
                                                                                            • Preference by generations and genders
                                                                                              • Figure 17: Products that are more often purchased in the past 12 months, by age and gender, November 2020
                                                                                          • Purchased Athleisure Brands

                                                                                            • Nike and Adidas facing challenge
                                                                                              • Figure 18: Purchased athleisure brands, November 2020
                                                                                            • Domestic brands are wining consumers’ awareness
                                                                                              • Figure 19: Purchase factors, brands by first choice, November 2020
                                                                                            • Domestic brands are catching youngers’ attention
                                                                                              • Figure 20: Purchased brands, brands by first choice, by gender and age, November 2020
                                                                                            • Fast-fashion for women
                                                                                              • Figure 21: Purchased brands, Uniqlo, by age and gender, November 2020
                                                                                          • Purchasing Channel for Athleisure Products

                                                                                            • Online shopping dominates
                                                                                              • Figure 22: Channels for purchasing athleisure products, November 2020
                                                                                              • Figure 23: Repertoire analysis for purchasing channel, November 2020
                                                                                            • Offline strategies to different ages
                                                                                              • Figure 24: Channels for purchasing athleisure products, by age, November 2020
                                                                                            • High earners favour official authority
                                                                                              • Figure 25: Channels for purchasing athleisure products, by personal income, November 2020
                                                                                          • Factors in Shopping Athleisure Products

                                                                                            • Comfortability goes first
                                                                                                • Figure 26: Factors in shopping athleisure products, November 2020
                                                                                              • Driven factors differentiate via ages
                                                                                                • Figure 27: Factors in shopping athleisure products, by age, November 2020
                                                                                              • Men buy reputation; women buy fashion
                                                                                                • Figure 28: Factors in shopping athleisure products, by gender, November 2020
                                                                                              • Better service for urbanites, collaboration for lower tiers
                                                                                                • Figure 29: Factors in shopping athleisure products, by city tier, November 2020
                                                                                            • Purpose of Purchasing Athleisure Product

                                                                                              • Athleisure for daily wearing
                                                                                                • Figure 30: Purpose of Purchasing athleisure Products, November 2020
                                                                                              • The potential of couple’s outfits
                                                                                                • Figure 31: Purchasing athleisure products to wear the same as spouse/friends, by gender and age, November 2020
                                                                                                • Figure 32: Purchasing athleisure brands for wearing the same as spouse/friend, November 2020
                                                                                              • Marketing to family outfit
                                                                                                • Target more on second-child family
                                                                                                  • Figure 33: Purchasing athleisure products for parent-child activities and to wear the same as KOLs/celebrities, by family structure, November 2020
                                                                                                • Tops and sneakers are good choice
                                                                                                  • Figure 34: Purchasing athleisure products for parent-child activities, November 2020
                                                                                                • Domestic brands get chance
                                                                                                  • Figure 35: Purchasing athleisure products for parent-child activities, November 2020
                                                                                              • Attitudes towards Athleisure Brands and Products

                                                                                                • Consumer segmentations
                                                                                                  • Figure 36: Consumer classification based on the attitudes towards athleisure brands and products, November 2020
                                                                                                • Rising awareness of professionalism
                                                                                                  • Figure 37: Attitudes towards athleisure brands and products, November 2020
                                                                                                • Marketing to post-80s
                                                                                                  • Figure 38: Attitudes towards athleisure brands and products, by generations, November 2020
                                                                                                • Movements in the lower tier cities
                                                                                                  • Figure 39: Attitudes towards athleisure brands and products, by city tiers, November 2020
                                                                                                • Leading brands are safe for all
                                                                                                  • Figure 40: Consumer classification by purchased athleisure brands, November 2020
                                                                                                • Hesitaters impressed by sustainability
                                                                                                  • Figure 41: Selected attitudes towards athleisure brands and products, November 2020
                                                                                                • Brand name and better value-for-money matter for consumer
                                                                                                  • Figure 42: Selected purchasing factor for athleisure brands, by consumer classification, November 2020
                                                                                              • Meet the Mintropolitans

                                                                                                • Buy for specific sports
                                                                                                  • Figure 43: Purpose of purchasing athleisure products, by consumer classification, November 2020
                                                                                                • More attached to service
                                                                                                  • Figure 44: Factors in shopping athleisure products, by consumer classification, November 2020
                                                                                              • Appendix – Market Size

                                                                                                  • Figure 45: Retail sales for athleisure products, February 2021
                                                                                              • Appendix – Methodology and Abbreviations

                                                                                                • Methodology
                                                                                                  • Abbreviations

                                                                                                  About the report

                                                                                                  This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                                  Market

                                                                                                  Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                                                  Consumer

                                                                                                  Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                                  Brand/Company

                                                                                                  Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                                  Data

                                                                                                  Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                                                  *databooks not available with UK B2B Industry reports.

                                                                                                  Below is a sample report, understand what you are buying.

                                                                                                  Click to show report
                                                                                                  2024 Sample Consumer Cover

                                                                                                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

                                                                                                  Trusted by companies. Big and small.

                                                                                                  Want to speak to us directly?

                                                                                                  Contact us with your enquiry and our expert global team can help.

                                                                                                  Get in touch