2021
0
India Attitudes towards Functional Food and Drink Market Report 2021
2021-10-05T19:04:51+01:00
REP15E547B1_BF90_4830_93D3_A05CA0FCCB8F
2995
143155
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Report
en_GB
Consumers' pursuit of holistic wellbeing means they see good value in food and drink products offering functional benefits. Building trust is key to drive usage.Rushikesh Aravkar, Food & Drink…

India Attitudes towards Functional Food and Drink Market Report 2021

$ 2,995 (Excl.Tax)

Report Summary

Consumers' pursuit of holistic wellbeing means they see good value in food and drink products offering functional benefits. Building trust is key to drive usage.

Rushikesh Aravkar, Food & Drink Analyst – India

Table of Contents

  1. executive summary

    • Market context
    • What consumers want and why
    • [Graph] India: select benefits consumers find appealing when choosing a food and drink product, 2021
    • Opportunities
    • [Graph] India: food, drink launches with eye health claims, top 10 ingredients, 2016-20
    • The impact of COVID-19 on functional foods and drink
  2. key trends

    • Global trends and how they are playing out in India
    • [Graph] India: spending priorities, 2021
    • Key drivers
    • [Graph] India: agreement with select statements about COVID-19, 2021
    • [Graph] India: share of launches with functional claims, by category, 2019-21
  3. consumer insights

    • Functional ingredients and the Indian consumer
    • [Graph] India: increase in health-related activities in the last 12 months, by age, 2021
    • [Graph] India: functional ingredients in food and drink products – aware and consumed, by age, 2021
    • [Graph] India: functional ingredients in food and drink products – aware and consumed, by gender and employment, 2021
    • [Graph] India: select statements about experiences with ingredients in food and drink products, 2021
    • [Graph] India: awareness of select ingredients in food and drink products, by age group, 2021
    • [Graph] India: top three important factors when buying food and drink products – any rank, 2021
    • Added health benefits of interest
    • [Graph] India: health benefits sought in food and drink products, 2021
    • [Graph] India: functional and fortified food & drink launches, by functional claims, 2019-21
    • [Graph] India: added health benefits that would appeal to consumers when choosing a food and drink product, 2021
    • [Graph] India: added health benefits consumers find appealing when choosing a food and drink product, by age, 2021
    • [Graph] India: food & drink launches with eye-health related claims, by sub-category, 2019-21
    • [Graph] India: awareness of antioxidants in food and drink products, by age, 2020
    • Important factors impacting functional food/drink choices
    • [Graph] India: agreement with select statements, by age group, 2021
    • [Graph] India: factors encouraging trials of new functional food and drink products, 2021
    • [Graph] India: agreement with statement "foods/drinks that claim health benefits usually deliver on what they promise, by socio-economic groups, 2021
    • [Graph] India: agreement with select attitudes to functional food and drink, 2021
  4. market applications

    • Create awareness to build trust and drive usage
    • Support new wellness priorities
    • [Graph] India: food, drink launches with eye health claims, top 10 ingredients, 2016-20
    • Extend functional claims to mainstream categories
    • [Graph] India: share of launches with functional claims, by category, 2019-21
    • Use traditional ingredients
  5. appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    Consumer

    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    Data

    Market reports provide appendices of data to support the research and insight produced. Our databoks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

    *databooks not available with UK B2B reports (all priced at £1,495).

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    India Consumer 2024 Sample Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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