2022
0
India Attitudes towards Household Cleaners Market Report 2022
2023-02-07T14:59:18+00:00
REP5808CEE1_16BD_48D2_B9F7_696EAE5AC492
2195
160308
[{"name":"Cleaning Products","url":"https:\/\/store.mintel.com\/industries\/household-home\/cleaning-products"}]
Report
en_GB
Make branded cleaners the preferred option and re-engage consumers by justifying the value of household cleaning. Innovate the category by building safer cleaning.Tanya Rajani, Beauty & Personal Care Analyst…

India Attitudes towards Household Cleaners Market Report 2022

£ 2,195 (Excl.Tax)

Description

Make branded cleaners the preferred option and re-engage consumers by justifying the value of household cleaning. Innovate the category by building safer cleaning.

Tanya Rajani, Beauty & Personal Care Analyst – India

Table of Contents

  1. executive summary

    • Key issues covered in this report
    • Graph 1: spending habits on household care products*, 2022
    • Mintel predicts
  2. key trends

    • India's household category is forecasted for growth
    • Graph 2: spends on household care products*, 2022
    • Graph 3: launches in hard surface care and toilet care, 2017-22
    • Graph 4: agreement with select statements on household care, 2022
    • The new normal has brought on new stress and new opportunities
    • Rising interest for cleaner household care
    • Graph 5: top 10 claims in hard surface care and toilet care, 2017-22
    • Global trends are how they are playing out in India
  3. consumer insights

    • Graph 6: usage of household cleaning products, 2022
    • Parents have placed trust in unbranded cleaners
    • Graph 7: consumer disagreement towards household cleaning statements, by parent status, 2022
    • Graph 8: usage of select household cleaning products, by parent status, 2022
    • Graph 9: important factors when purchasing household cleansing products, by parent status, 2022
    • Graph 10: important factors when purchasing household cleansing products, by parent status, 2022
    • Metro dwellers need to be re-engaged into the category
    • Graph 11: agreement to attitude statements around household cleaning, by city tier, 2022
    • Graph 12: usage of household cleaning products, by city tier, 2022
    • Graph 13: agreement to attitude statements about household cleaning, by city tiers, 2022
    • Consumers prioritise safety over performance
    • Graph 14: agreement to "products with less harmful chemicals are preferred even though they might not give the most effective performance", 2022
    • Graph 15: consumers who strongly agree that only areas prone to getting dirty need to be cleaned daily, 2022
    • Graph 16: important factors when purchasing household cleansing products, 2022
  4. market applications

    • Make branded cleaners the preferred choice
    • Justify value by re-positioning homecare
    • Drive safer cleaning with safer ingredients
  5. Appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    Consumer

    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    Data

    Market reports provide appendices of data to support the research and insight produced. Our databoks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

    *databooks not available with UK B2B reports (all priced at £1,495).

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    India Consumer 2024 Sample Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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