2022
0
Thailand Attitudes towards Household Cleaners Market Report 2022
2023-02-07T15:02:14+00:00
REP8AA4E9AF_5196_42E2_93D9_46C163C203C2
2195
160317
[{"name":"Cleaning Products","url":"https:\/\/store.mintel.com\/industries\/household-home\/cleaning-products"},{"name":"Consumer Attitudes","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-attitudes"}]
Report
en_GB
Cater to pet parents who seek high-efficacy cleaning products that are safe for pets, while natural ingredients and sensorial appeal will prompt engagement.Chayapat Ratchatawipasanan, Senior Beauty and Personal Care…

Thailand Attitudes towards Household Cleaners Market Report 2022

£ 2,195 (Excl.Tax)

Description

Cater to pet parents who seek high-efficacy cleaning products that are safe for pets, while natural ingredients and sensorial appeal will prompt engagement.

Chayapat Ratchatawipasanan, Senior Beauty and Personal Care Analyst

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Graph 1: household cleaning product launches carrying convenience claim, 2019-22
    • Graph 2: attitude towards household cleaning products, by pet ownership and attitude towards household cleaner products, 2022
    • Graph 3: household cleaner innovations consumers are willing to pay more for, by living area and income, 2022
    • Graph 4: household cleaners' innovations willing to pay more for, by gender and parent status, 2022
    • Mintel predicts
  2. key trends

    • Convenience never gets old
    • Graph 5: household cleaning product launches, by sub-category, 2019-22
    • Graph 6: household cleaning product launches, by convenience claims, 2019-22
    • Graph 7: household cleaning product launches carrying a convenience claim, 2019-22
    • Home as a sanctuary
    • The rise of pet parenting
  3. GLOBAL TRENDS AND HOW THEY ARE PLAYING OUT IN THAILAND

    • CONSUMER INSIGHT

      • Pet parenting spurs a demand for pet-friendly, yet effective, cleaners
      • Graph 8: pet ownership among Thai consumers, 2022
      • Graph 9: household chores done more than once a week in the last six months, by pet ownership and attitude towards household cleaning products, 2022
      • Graph 10: factors ranked in the top three most important factors when purchasing household cleaning products, by pet ownership and attitude towards household cleaning products, 2022
      • Urban dwellers will trade up for products that boost the cleaning experience
      • Graph 11: household chores done more than once a week in the last six months, by living area, 2022
      • Graph 12: attitude towards household cleaning, by living area and income, 2022
      • Graph 13: attitude towards household cleaning, by living area and income, 2022
      • Graph 14: attitude towards household cleaning, by living area and income, 2022
      • Graph 15: household cleaners' innovations willing to pay more for, by living area and income, 2022
      • Thai mums want innovations to ease their cleaning chores
      • Graph 16: household chores done more than once a week in the last six months, by gender and parent status, 2022
      • Graph 17: types of cleaning products currently using, by gender and parent status, 2022
      • Graph 18: attitude towards household cleaning, by gender and parent status, 2022
      • Graph 19: household cleaner innovations willing to pay more for, by gender and parent status, 2022
    • MARKET APPLICATIONS

      • Offer cleaning products optimised for households with pets
      • Engage hygiene-focused urban consumers with positive cleaning experiences
      • Appeal to time-pressed parents with effortless cleaning
    • APPENDIX

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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      Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

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      Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

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      Thai Consumer Sample Report Cover

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