India Attitudes towards Hygiene and Sanitation Market Report 2021
£ 2,195 (Excl.Tax)
Report Summary
Sustain hygiene behaviours by tapping into the consumers' need to be seen as socially responsible and encouraging home cleaning by extending to wellness.
Triveni Kulkarni, Senior Beauty & Personal Care Analyst
Table of Contents
-
executive summary
- Market context
- Graph 1: top growing claims in hand sanitizer launches, 2018-21
- What consumers want and why
- Opportunities
- Competitive landscape
- The impact of COVID-19 on hygiene and sanitisation
-
key trends
- Graph 2: agreement that 'hygiene has become an important factor when buying products', 2021
- Graph 3: concerns over exposure to COVID-19 virus, 2021
- Graph 4: % of hand sanitiser launches, 2018-21
- Graph 5: % of hard surface disinfectant launches, 2018-21
- Graph 6: top growing claims in hand sanitiser launches, 2018-21
- Graph 7: preferred cleaning product attributes, 2021*
- Graph 8: top 10 markets with natural and antibacterial liquid soap launches, 2018-21
- Graph 9: top 10 markets with natural hard surface disinfectant launches, 2018-21
-
key drivers
- Graph 10: behaviors as a result of the COVID-19 outbreak, 2021
-
global trends and how they are playing out in india
-
consumer insight
- Social pressure drives cleaning and hygiene practices
- Graph 11: agreement with attitudes towards hygiene and sanitisation, by product repertoire, 2021
- Graph 12: usage of cleaning and sanitisation products, 2021
- Graph 13: interest in hand sanitiser features, by consumer type, 2021
- Hand sanitisation continues to be perceived as the best hygiene practice
- Graph 14: behaviours as a result of COVID-19 outbreak, 2021*
- Graph 15: hand hygiene product most often used, 2021
- Graph 16: interest in hand sanitiser features, by consumer type, 2021
- Rewards of cleaning are not worth the effort
- Graph 17: product usage repertoire, by consumer type, 2021
- Graph 18: product usage amongst consumers who think cleanliness is of less importance post COVID-19 vaccination, 2021
-
market applications
- Create a sense of pride through brand/product ownership
- Bolster brand loyalty through superior efficacy and user experience
- Broaden the focus of homecare into wellness
- Who's innovating
- Global innovation
-
Appendix
Why Mintel?
Gain access to high quality market research with every purchase of Mintel’s consumer reports. Here's what else you can expect when buying from us:
Mintel’s Clients Portal
After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal which provides instant access to supplementary insights from Mintel’s industry experts.
Multiple Report Formats
Mintel’s reports are available in PDF and PPT formats, and arrive in your inbox alongside an excel datasheet, so you can share Mintel’s market intelligence with ease.
Interactive Databook
Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
Custom Presentations
Using Mintel’s custom presentation tool, you can easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
Browse our sample PDF report below:
Please Note: All of the figures, graphs, and tables have been redacted.
Trusted by companies. Big and small.
