2022
0
Thailand Attitudes towards Packaging Market Report 2022
2023-01-11T10:38:13+00:00
REPA87C34C4_DE72_4B8F_A082_FD3EE33D31CB
2195
159255
[{"name":"Consumer Attitudes","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-attitudes"},{"name":"Packaging","url":"https:\/\/store.mintel.com\/industries\/retail\/packaging"}]
Report
en_GB
Highlight versatility in packaging to meet consumers' need for added value, especially during a recession when they look for multiple benefits in things they buy.Pongsanguan Jiradechakul, Associate Director of…

Thailand Attitudes towards Packaging Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Highlight versatility in packaging to meet consumers' need for added value, especially during a recession when they look for multiple benefits in things they buy.

Pongsanguan Jiradechakul, Associate Director of Consumers Lifestyles Reports – South APAC

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
  2. key trends and market factors

    • Sustainability trends dominate packaging designs
    • Prudent spending creates trading-up opportunities
    • Graph 1: likeliness of consumers making select changes if forced to make cuts in household budget, 2022*
    • Unboxing experiences maintain ecommerce momentum
  3. what consumers want and why

    • Purchasing decisions led by sustainability trends, the economy and out-of-home lifestyles
    • Graph 2: consumers who bought more environmentally friendly products compared to six months ago, by age group, 2022
    • Graph 3: consumers who bought more value products in the present compared to the past six months, by age group, 2022
    • Graph 4: consumers who agree that large product pack sizes are more value for money than small pack sizes, by age group, 2022
    • Graph 5: consumers who bought more products with appealing designs in the present compared to the past six months, by age group 2022
    • On-pack messages about product health benefits and efficacy are the key draws to purchasing
    • Graph 6: consumers who would purchase products with health benefits on packaging, by age group, 2022
    • Graph 7: consumers who would purchase products with product efficacy on packaging, by age group, 2022
    • Graph 8: consumers who would purchase products with special deals/promotion on packaging, by age group, 2022
    • Graph 9: consumers who would purchase products with messages about sustainability and social causes on packaging, by age group, 2022
    • Graph 10: consumers who would purchase products with clear information and typography on packaging, by age group, 2022
    • What's next: highlighting versatility in packaging
    • Graph 11: consumers who expect to see budgeted product packaging, by product category, 2022
    • Graph 12: consumers who are appealed to environmentally friendly product packaging, by age group, 2022
    • Graph 13: consumers who expect to see hygienic product packaging, by product category, 2022
    • Graph 14: consumers who expect to see stylish product packaging, by product category, 2022
  4. APPENDIX

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    Consumer

    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    Data

    Market reports provide appendices of data to support the research and insight produced. Our databooks are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

    Below is a sample report, understand what you are buying.

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    Thai Consumer Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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