2022
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Thailand Attitudes towards Premiumisation Post-COVID-19 Market Report 2022
2022-11-25T14:01:19+00:00
REPF5505CB7_8F54_4F58_96E8_BB9080584208
2195
157952
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Report
en_GB
'Premium' connotes quality, feel-good sensations and experiences. Make shopping for premium items fun and incorporate health/eco benefits to drive purchase.Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand…

Thailand Attitudes towards Premiumisation Post-COVID-19 Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

'Premium' connotes quality, feel-good sensations and experiences. Make shopping for premium items fun and incorporate health/eco benefits to drive purchase.

Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Mintel predicts
  2. KEY TRENDS

    • Health benefits are key motivators for purchasing premium products
    • Graph 1: key factors driving consumer behaviour around wellbeing, 2022
    • Rise of the second-hand premium market
    • Surroundings-driven premium shoppers seek proof and transparency
  3. CONSUMER INSIGHTS

    • Budget remains a priority, but it's not all about price
    • Graph 2: consumers who are being more budget-conscious, by age, 2022
    • Graph 3: financial comparison to a year ago, 2022
    • Graph 4: consumers who have bought premium products, 2022
    • Growing importance of emotional appeal in premium goods
    • Graph 5: definition of premium goods, 2020 vs 2022
    • Graph 6: changes in the definition of premiumisation, 2020 vs 2022
    • Graph 7: consumers who agree that buying premium products would increase their self-esteem, 2022
    • Graph 8: factors that best define a premium product, by gender, 2022
    • Graph 9: factors that best define a premium product, by gender, 2022
    • Graph 10: definition of premium goods, by gender, 2022
    • Graph 11: definition of premium goods, by generation, 2022
    • Graph 12: consumers who look for premium products with local cultural features, by generation, 2022
    • Increase premium value with extra benefits and proof of product claims
    • Graph 13: premium product/service categories consumers spent the most on in the last six months, by age, 2022
    • Graph 14: consumers who bought premium health and wellness products in the last six months, by age, 2022
    • Graph 15: consumers who are willing to pay more for premium goods that use advanced technologies, by household income, 2022
    • Graph 16: agreed statements, by generation, 2022
  4. MARKET APPLICATIONS

    • Prove premiumness with tangible evidence
    • Propel premium purchases with positive experiences
    • Leverage technology to promote premium product ranges
  5. APPENDIX

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    Consumer

    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    Data

    Market reports provide appendices of data to support the research and insight produced. Our databooks are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

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    Thai Consumer Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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