2020
0
Attitudes to Premiumisation – Thai Consumer – 2020
2021-02-10T10:05:28+00:00
REP78F53F67_7D36_47F9_87A5_78210C1A9010
2195
134100
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Report
en_GB
Increase the adoption of products in the premium tier through superior functional and emotional benefits, affordable prices and variety of usage occasions. Pongsanguan Jiradechakul, Consumer Lifestyles Senior Analyst -…

Attitudes to Premiumisation – Thai Consumer – 2020

£ 2,195 (Excl.Tax)

Report Summary

Increase the adoption of products in the premium tier through superior functional and emotional benefits, affordable prices and variety of usage occasions.

Pongsanguan Jiradechakul, Consumer Lifestyles Senior Analyst – Thailand

Table of Contents

  1. executive summary

    • Market context
    • Graph 1: consumers who expect to spend less over the next month compared to their usual spending habits, 14-17 Sep 2020
    • Graph 2: factors that best define premium products, April 2020
    • Graph 3: consumer spending attitudes, by generation, January 2020
    • Graph 4: attitudes towards branded products and private label products, November 2019
    • What consumers want and why
    • Graph 5: non-premium product users' attitudes towards premium products, April 2020
    • Graph 6: premium product users' attitudes towards premium products, April 2020
    • Graph 7: motivation to buy premium products in each category, April 2020
    • Opportunities
    • Graph 8: scenarios to purchasing premium products, April 2020
    • Mintel predicts
  2. key trends

    • Rising premium private label opportunities
    • Premium products driven by 'hyper-nesters'
    • Increased spending willingness among younger gens
    • Graph 9: expenditure once a week or more, by generation, January 2020
    • Graph 10: expenditure once a week or more, by generation, January 2020
    • Graph 11: expenditure once a week or more, by generation, January 2020
  3. consumer insights

    • Premium product association & adoption
    • Graph 12: factors that best define premium products, April 2020
    • Graph 13: factors that best define premium products, by age group, April 2020
    • Graph 14: motivation to buy premium products in each category, April 2020
    • Premium product user overview
    • Graph 15: premium product categories purchased in the last six months, April 2020
    • Graph 16: motivation to buy premium products in food & drink, April 2020
    • Graph 17: motivation to buy premium products in beauty and personal care, April 2020
    • Graph 18: motivation to buy premium household products, April 2020
    • Premium product user segments
    • Graph 19: factors that best define premium products, the Experiencers, April 2020
    • Graph 20: premium product categories purchased in the last six months, the Non-Specialists, April 2020
    • Non-premium product users
    • Graph 21: factors that best define premium products, April 2020
  4. MARKET APPLICATIONS

    • Strengthen products' value and affordability
    • Graph 22: shopping habits, by income level, January 2020
    • Give reasons to adopt more regularly
    • Graph 23: motivation to buy premium products in each category – "it claims to help me de-stress and/or improve my mind", April 2020
    • Graph 24: motivation to buy premium products in each category – "it makes my life more convenient", April 2020
    • Graph 25: motivation to buy premium products in each category – "it claims to be eco-friendly or sustainable", April 2020
    • Diversify occasions to adopt premium products
  5. APPENDIX

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    Consumer

    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    Data

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    Thai Consumer Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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