2021
0
India Attitudes towards Protein and Protein Substitutes Market Report 2021
2021-12-02T18:03:07+00:00
REP5C87EAA1_8926_4ED6_85B3_E71C7F07631E
2195
145948
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Report
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Capitalise on the high interest in protein by educating consumers on protein quality and offering protein-rich vegetarian options that do not compromise on taste.Rushikesh Aravkar, Associate Director - Consumer…

India Attitudes towards Protein and Protein Substitutes Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Capitalise on the high interest in protein by educating consumers on protein quality and offering protein-rich vegetarian options that do not compromise on taste.

Rushikesh Aravkar, Associate Director – Consumer Reports South APAC – Food & Drink

Table of Contents

  1. EXECUTIVE SUMMARY

    • Market context
    • What consumers want and why
    • Graph 1: agreement with select statement, by age and dietary preferences, 2021
    • Graph 2: agreement with select attitudes to proteins, vegetarians vs meat eaters, 2021
    • Graph 3: agreement with the statement "Vegetarian meat substitutes (eg soya Kheema, soya chaap) dishes do not appeal to me", by diet preferences and age, 2021
    • Graph 4: agreement with the statement "Vegetarian dishes made with meat substitutes do not provide similar experience (eg taste, texture) as original versions", by age, 2021
    • Opportunities
    • Graph 5: top factors when shopping for food, 2021
    • Competitive landscape
  2. KEY TRENDS

    • Global trends and how they are playing out in India
    • Graph 6: share of plant-based launches in processed meat, fish and egg products, dairy and desserts, 2010-21
    • Key drivers
    • Graph 7: Google search featuring the term "vegan", interest over time, 2004-21
  3. CONSUMER INSIGHTS

    • Consumption of protein
    • Graph 8: frequency of consumption of different protein sources, 2021
    • Graph 9: frequency of consumption of meat, by gender, 2021
    • Graph 10: daily consumption of dairy products, by age, 2021
    • Graph 11: food and drink launches with high-/added-protein claims by sub-category, 2019-21
    • Perceived health benefits of protein
    • Graph 12: perceived benefits of proteins, 2021
    • Graph 13: share of high-protein food and drink launches, by functional health claims, 2018-21
    • Graph 14: perceived benefits of proteins, vegetarians vs meat eaters, 2021
    • Graph 15: perceived benefits of proteins, by city tier, 2021
    • Graph 16: protein's association with bone health among women, by age, 2021
    • Graph 17: perceived benefits of proteins, parents vs non-parents, 2021
    • Attitudes to animal protein and plant protein
    • Graph 18: agreement with select attitudes to proteins, vegetarians vs meat eaters, 2021
    • Graph 19: agreement with the statement "Vegetarian sources of protein are as nutritious as non-vegetarian sources", by age, 2021
    • Graph 20: % of high-protein food and drink launches with plant-based claims, 2018-21
    • Challenges and opportunities for plant-based meat substitutes
    • Graph 21: agreement with the statement "Vegetarian meat substitutes (eg soya Kheema, soya chaap) dishes do not appeal to me", by diet preferences and age, 2021
    • Graph 22: agreement with the statement "Vegetarian dishes made with meat substitutes do not provide similar experience (eg taste, texture) as original versions", by age, 2021
    • Graph 23: agreement with the statement "There are not enough varieties of vegetarian food options that are both high in protein and tasty at the same time", by diet preferences and age, 2021
    • Graph 24: select important factors when shopping for food, 2019 vs 2021
  4. MARKET APPLICATIONS

    • Drive conversations on protein quality
    • Make daily protein intake convenient
    • Position protein-rich foods to offer holistic health solutions
    • Make alternative proteins tasty, affordable and convenient to buy and prepare
  5. APPENDIX

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