2021
0
Thailand Attitudes towards Travel and Leisure Market Report 2021
2021-06-01T15:01:17+01:00
REPE927C2D7_23F9_4B20_8D06_8AAB25C736CE
2195
139074
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Report
en_GB
Domestic tourism surges during the pandemic. Drive the use of digital platforms and innovative travel-related experiences to suit interests of Thai consumers.Pongsanguan Jiradechakul, Consumer Lifestyles Senior Analyst - Thailand…

Thailand Attitudes towards Travel and Leisure Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Domestic tourism surges during the pandemic. Drive the use of digital platforms and innovative travel-related experiences to suit interests of Thai consumers.

Pongsanguan Jiradechakul, Consumer Lifestyles Senior Analyst – Thailand

Table of Contents

  1. executive summary

    • Market context
    • What consumers want
    • Graph 1: agreed statement, by age group, December 2020
    • Graph 2: important factors encouraging consumers to travel to one particular place for leisure in 2021, by age group, December 2020
    • Graph 3: channels encouraging to travel more, December 2020
    • Opportunities
    • Mintel predicts
  2. key trends

    • Offer travel beyond traditional methods
    • Tap into domestic tourism being on the rise
    • Graph 4: apps/websites used during travelling for leisure, December 2020
    • Pave the way for sustainable tourism
    • Graph 5: consumers' attitudes towards the statement "I try to act in a way that is not harmful to the environment", by age group, July 2020
  3. consumer insights

    • Tourism industry through the eyes of Thais
    • Graph 6: activities consumers do not want to do at all if all the COVID-19 restrictions are lifted, by age group, December 2020
    • Graph 7: activities consumers want to do more if all the COVID-19 restrictions are lifted, by age group, December 2020
    • Graph 8: activities consumers want to do more of if all the COVID-19 restrictions are lifted, by age group, December 2020
    • Graph 9: activities consumers want to do more of if all the COVID-19 restrictions are lifted, by age group, December 2020
    • Graph 10: consumers' level of interest to experience luxurious places if all the COVID-19 restrictions are lifted, by age group, December 2020
    • Attraction to travel
    • Graph 11: important factors encouraging consumers to travel to one particular place for leisure in 2021, by age group, December 2020
    • Graph 12: important factors encouraging consumers to travel to one particular place for leisure in 2021, by age group, December 2020
    • Graph 13: important factors encouraging consumers to travel to one particular place for leisure in 2021, by age group, December 2020
    • Graph 14: important factors encouraging consumers to travel to one particular place for leisure in 2021, by age group, December 2020
    • Graph 15: important factors encouraging consumers to travel to one particular place for leisure in 2021, by age group, December 2020
    • Graph 16: important factors encouraging consumers to travel to one particular place for leisure in 2021, by age group, December 2020
    • Channels to promote tourism
    • Graph 17: channels encouraging consumers to travel more, December 2020
    • Graph 18: channels encouraging consumers to travel more, by age group, December 2020
    • Graph 19: channels encouraging consumers to travel more, by age group, December 2020
    • Graph 20: channels encouraging consumers to travel more, by age group, December 2020
    • Digital platform adoption during travel
    • Graph 21: websites/apps used during travelling, December 2020
    • Graph 22: apps/websites used during travelling for leisure, by gender, living area and household income, December 2020
    • Graph 23: apps/websites used during travelling for leisure, by gender, December 2020
  4. market applications

    • Attract each age group with different propositions
    • Connect to Thai tourists on digital platforms
    • Provide uncommon travel-related experiences
  5. appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

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    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    Data

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    Thai Consumer Sample Report Cover

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