2021
0
Thailand Attitudes towards Local Products Market Report 2021
2022-05-24T14:13:47+01:00
REPACB8F477_9A3E_4086_AD43_06188C88A4E8
2195
151451
[{"name":"Consumer Attitudes","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-attitudes"}]
Report
en_GB
With a growing localism mindset, opportunities are arising for brands to creatively play-up local product benefits, quality and contribution to local communities.Pongsanguan Jiradechakul, Consumer Lifestyles Senior Analyst - Thailand…

Thailand Attitudes towards Local Products Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

With a growing localism mindset, opportunities are arising for brands to creatively play-up local product benefits, quality and contribution to local communities.

Pongsanguan Jiradechakul, Consumer Lifestyles Senior Analyst – Thailand

Table of Contents

  1. executive summary

    • Market context
    • Graph 1: statements agreed to by consumers regarding local product brands, by age group, December 2020
    • Graph 2: "since the COVID-19 outbreak, have your priorities changed for the following?", 14-19 September 2020
    • What consumers want and why
    • Graph 3: elements encouraging local product adoption, by age group, area and household income, December 2020
    • Graph 4: statement agreed to by consumers regarding local product brands, by age group, December 2020
    • Graph 5: statement agreed to by consumers regarding local product brands, by age group, December 2020
    • Graph 6: statement agreed to by consumers regarding local product brands, by age group, December 2020
    • Opportunities
    • Mintel predicts
  2. key trends

    • The coming of 'locavorism'
    • Millennials and Gen X take the lead on localism
    • Graph 7: agreed statement regarding local product brands, by age group, December 2020
    • National pride brings stronger localism
  3. consumer insights

    • Attitudes towards local products
    • Local product adoption & usership
    • Graph 8: shifts in local brand purchasing behaviours in each category – buy 'more' local product brands than in 2019, by age group, December 2020
    • Graph 9: types of brands purchased in each category, December 2020
    • Graph 10: types of brands purchased in each category, December 2020
    • Graph 11: types of brands purchased in each category – local brands, by age group, December 2020
    • Graph 12: types of brands purchased in each category – local brands, by financial situation, December 2020
    • Graph 13: types of local brands purchased in each category, by parental status, December 2020
    • Graph 14: shifts in local brand purchasing behaviours in each category – baby & child products, by age group, December 2020
    • Elements to increase local product adoption
    • Graph 15: elements encouraging local product adoption, by age group, area and household income, December 2020
    • Graph 16: elements encouraging local product adoption, December 2020
    • Graph 17: elements encouraging local product adoption, by age group, area and household income, December 2020
    • Graph 18: elements encouraging local product adoption, by age group, December 2020
    • Graph 19: statement agreed to by consumers regarding local product brands, by age group, December 2020
    • Graph 20: elements encouraging local product adoption, by age group, December 2020
  4. market applications

    • Promote how local products can help the local economy
    • Promote quality, convenience and value for money
    • Multinational brands to offer localised products
    • Graph 21: statement agreed to by consumers regarding local product brands, by age group, December 2020
  5. Appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

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    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    Data

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