2022
0
Thailand Attitudes towards Private Labels Market Report 2022
2022-07-01T05:01:59+01:00
REP886AC372_A1CB_4C98_93FE_DF4178BA7FF7
2195
152603
[{"name":"Consumer Attitudes","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-attitudes"},{"name":"Private Label","url":"https:\/\/store.mintel.com\/industries\/retail\/private-label"}]
Report
en_GB
Highlight value for money in own-brand products in a time of high inflation, while also work on proving product quality and addressing brands' social purposes.Pongsanguan Jiradechakul, Consumer Lifestyles Senior…

Thailand Attitudes towards Private Labels Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Highlight value for money in own-brand products in a time of high inflation, while also work on proving product quality and addressing brands' social purposes.

Pongsanguan Jiradechakul, Consumer Lifestyles Senior Analyst – Thailand

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Graph 1: consumers who regularly compare prices between branded and private label products before buying, by financial situation, 2022
    • Graph 2: factors associated with private labels, by age group, 2022
    • Graph 3: consumers' agreement of statements related to private label products, 2022
    • Graph 4: motivations to buy private label products over branded products, 2022
    • Mintel predicts
  2. key trends

    • Localism movement in focus
    • Graph 5: consumers' agreement to statements related to local products, 2020
    • Attempts to prove product quality
    • The push of retailers' exclusive labels
  3. consumer insights

    • Associations to private label products
    • Graph 6: private label products' associations, 2022
    • Graph 7: factors associated with private labels, by age group, 2022
    • Graph 8: factors associated with private labels, by age group, 2022
    • Users of private label and purchased product categories
    • Graph 9: consumers who are responsible for grocery shopping in the household, by gender and by age group, 2022
    • Graph 10: types of packaged/canned food brands bought in the last six months, by age group, 2022
    • Graph 11: consumers who plan to shop for private label less often in the future, by age group, 2022
    • Graph 12: types of homecare product brands bought in the last six months, by monthly household income, 2022
    • Graph 13: [no title]
    • Graph 14: types of products bought in the last six months, 2022
    • Graph 15: frequency of food behaviours, 2022
    • Graph 16: types of products bought in the last six months, 2022
    • Graph 17: importance of purpose driven beauty and personal care brands, 2022
    • Issues of private labels
    • Graph 18: consumers' agreement of statements related to private label products' value, by grocery shopping responsibility, 2022
    • Graph 19: consumers' agreement of statements related to private label products' availability and accessibility, by grocery shopping responsibility, 2022
    • Graph 20: consumers' agreement of statements related to private label products' communication, by grocery shopping responsibility, 2022
    • Motivations for private label product adoption
    • Graph 21: motivations to buy private label products over branded products, by age group, 2022
    • Graph 22: motivations to buy private label products over branded products, 2022
    • Graph 23: statements agreed among consumers who agree that in-store staff recommendation motivates them to buy private label products, 2022
  4. MARKET APPLICATIONS

    • Creatively confirm the value-for-money superiority
    • Break the image of budgeted shoppers' choices
    • Increase the visibility of brands doing good deeds
  5. APPENDIX

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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    Thai Consumer Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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