2023
0
Brazil Attitudes toward Technology and the Digital World Market Report 2023
2024-02-16T16:01:57+00:00
REP9E37EA59_E5F8_471D_8901_135E523C67DB
3295
170652
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Report
en_GB
Brazilians want to know what’s new in technology and smart devices, but cost is a barrier. AI is expected to help in areas such as health and education. Ana…

Brazil Attitudes toward Technology and the Digital World Market Report 2023

£ 3,295 (Excl.Tax)

Description

Brazilians want to know what’s new in technology and smart devices, but cost is a barrier. AI is expected to help in areas such as health and education.

Ana Paula Gilsogamo, Senior Analyst Food & Drink, Latam

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Challenges
    • Graph 1: barriers, by generation (%), 2023
    • Graph 2: barriers for the usage of new technologies, by region (%), 2023
    • Opportunities
    • Graph 3: interest in purchasing tech devices, by children living in the household (%), 2023
    • Graph 4: expectations for generative AI applications, by generation (%), 2023
  2. The Consumer

    • Category overview and consumer profiles
    • Graph 5: interest in purchasing tech devices – selected item, by gender, race/ethnicity and LGBTQ+ identity (%), 2023
    • Graph 6: usage of tech devices and interest (%), 2023
    • Usage of and interest in purchasing tech devices
    • Graph 7: interest in purchasing tech devices (%), 2023
    • Graph 8: interest in purchasing tech devices, by children living in the household (%), 2023
    • Digital technologies knowledge, use and interest
    • Graph 9: digital technologies knowledge, use and interest, by gender (%), 2023
    • Graph 10: digital technologies knowledge, use and interest (%), 2023
    • Graph 11: digital technologies knowledge, use and interest, by gender (%), 2023
    • Awareness of and expectations for generative AI applications
    • Graph 12: expectations for generative AI applications (%), 2023
    • Graph 13: expectations for generative AI applications, by by student status (%), 2023
    • Graph 14: expectations for generative AI applications, by LGBTQ+ identity (%), 2023
    • Motivations for the use of new technologies
    • Graph 15: motivations, by pets at home (%), 2023
    • Graph 16: motivations, by work situation (%), 2023
    • Barriers for the use of new technologies
    • Graph 17: barriers, by generation (%), 2023
    • Graph 18: barriers, by region (%), 2023
    • Perception and attitudes toward emerging technology
    • Graph 19: perception and attitudes toward emerging technology, by socioeconomic group (%), 2023
    • Graph 20: perception and attitudes toward emerging technology, by parental status and gender (%), 2023
  3. Key Players

    • Companies and brands
    • Launches and innovations
    • Marketing campaigns and actions
  4. The Market

    • Appendix – Definition, Methodology and Abbreviations

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      Market

      Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

      Consumer

      Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

      Brand/Company

      Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

      Data

      Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

      *databooks not available with UK B2B Industry reports.

      Below is a sample report, understand what you are buying.

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      2024 Sample Consumer Cover

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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