2021
0
Brazil Attitudes towards Technology and the Digital World Market Report 2021
2021-07-09T04:04:57+01:00
OX1048445
3265
140141
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Report
en_GB
"Brazilians demonstrate a great interest in new technologies and digital solutions, having a positive perception toward the impact of emerging technologies on society. However, the high cost of technological products…

Brazil Attitudes towards Technology and the Digital World Market Report 2021

£ 3,265 (Excl.Tax)

Report Summary

“Brazilians demonstrate a great interest in new technologies and digital solutions, having a positive perception toward the impact of emerging technologies on society. However, the high cost of technological products (mostly imported), the lack of infrastructure and the lack of familiarity and knowledge of how to use these technologies are significant barriers for the sector’s innovations.”
– Ana Paula Gilsogamo, Senior Research Analyst

Key issues covered in this Report

  • The impact of COVID-19 on Brazilians’ attitudes toward technology and the digital world
  • Which apps Brazilians use on their daily life and which devices they use to access them
  • Barriers and reasons not to use new technologies
  • Which technologies are already used by Brazilians and which arouse their interest
  • Brazilians’ perception of emerging technologies’ impact on society

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
          • COVID-19: market context
          • Executive Summary

              • Market overview
                • Impact of COVID-19 on attitudes toward technology and the digital world
                  • Figure 1: Predicted impact of COVID-19 in short, medium and long term on attitudes toward technology and the digital world, May 2020
                • Mintel Trend Drivers
                  • Figure 2: Mintel Trend Drivers
                • Challenges
                  • Cost affects all socioeconomic groups, but lack of infrastructure impacts DE consumers the most
                    • Figure 3: Reasons for not using new technologies, by socioeconomic group – Brazil, January 2021
                  • Lack of knowledge is a barrier especially among mature women
                    • Figure 4: Reasons for not using new technologies – Brazil, January 2021
                  • Opportunities
                    • Brazilians have an interest in new technology and have a positive perception of its impacts on society
                      • Figure 5: New technologies usage and interest – Brazil, January 2021
                      • Figure 6: Perception toward emerging technology – Brazil, January 2021
                    • Most Brazilians see technology as a way to make experiences more accessible
                    • Market Drivers

                      • Social isolation boosts digital platforms, services and technologies
                        • Figure 7: Online tracker – Brazil, January 2021
                      • High dollar and low purchasing power impact purchase of electronics and communication services
                        • Figure 8: Accumulated variation in 12 months for the general index, groups, subgroups, items and sub-items of products and services – Brazil, March 2021
                      • All state capitals expected to have 5G by July 2022
                        • “Chipageddon” impacts production of digital products
                          • NFTs’ success shows potential for selling files, documents and even memes
                            • Figure 9: Pringles’ CryptoCrisp
                        • Key Players

                          • Companies and brands
                            • Payment options and digital banks grow in Brazil
                              • Figure 10: WhatsApp Pay
                            • Retailers expand their activities and enter the digital content world
                              • Figure 11: Roberto Carlos playlist
                            • Payment services, social media and other companies want to allow cryptocurrencies
                              • Telemedicine solutions and online health and wellness services on the rise
                                • Figure 12: Emotional support campaign
                              • Delivery services extend tests with autonomous transport
                                • Figure 13: O Boticário’s campaign
                              • Case Study
                                • O Boticário’s virtual store inside the Avakin Life game has more than 9 million visits
                                  • Figure 14: Virtual shop ad
                                • E-learning marketplaces such as Udemy and Hotmart have seen significant growth during the pandemic
                                  • Figure 15: New technologies usage and interest – Brazil, January 2021
                              • The Consumer – What You Need to Know

                                • Cash back can motivate download of apps and customer loyalty
                                  • Telemedicine can break taboos and appeal to men
                                    • Gen Zs and Baby Boomers rely on technology to adopt a more sustainable lifestyle
                                      • Snacks made with lab-grown ingredients can arouse young people’s interest
                                        • Payments via non-banking apps/service have potential and positive perception
                                        • Usage of Apps

                                          • Cash back can motivate download of apps and customer loyalty
                                            • Figure 16: Usage of apps, by online activity – Brazil, January 2021
                                          • Growing use of financial apps among Brazilians aged 55+ can boost other technologies
                                            • Figure 17: Usage of apps and new technologies usage and interest, by age group – Brazil, January 2021
                                          • Smart TVs surpass computers in app access and can expand their use by offering more functionalities
                                            • Figure 18: App device – Brazil, January 2021
                                            • Figure 19: TCL Smart TV P725 videocall camera
                                        • New Technologies Usage and Interest

                                          • Voice assistants can help those who work from home
                                            • Figure 20: New technologies usage and interest – Brazil, January 2021
                                          • E-learning can promote social activities to attract young people
                                            • Figure 21: New technologies usage and interest, by age group – Brazil, January 2021
                                            • Figure 22: Mesh explanatory video
                                            • Figure 23: TikTok campaign
                                          • Opportunity for online courses and services aimed at pets
                                            • Figure 24: New technologies usage and interest, by pet ownership – Brazil, January 2021
                                            • Figure 25: Tudo de Cão explanatory video
                                            • Figure 26: Online puppy training
                                          • Telemedicine can break taboos and appeal to men
                                            • Figure 27: New technologies usage and interest, by gender – Brazil, January 2021
                                            • Figure 28: Dr Pocket
                                        • Attitudes toward Use of Technology

                                          • Most Brazilians see technology as a way to make experiences more accessible
                                            • Figure 29: Attitudes toward use of technology – Brazil, January 2021
                                            • Figure 30: Arts & Culture app
                                            • Figure 31: Paris tour
                                          • Gen Zs and Baby Boomers rely on technology to adopt a more sustainable lifestyle
                                            • Figure 32: Attitudes toward use of technology, by generation – Brazil, January 2021
                                            • Figure 33: Olio app
                                            • Figure 34: Biothanks app
                                            • Figure 35: Trash Panda app
                                          • Women aged 45-54 are the most likely to face difficulties when using technology
                                            • Figure 36: Attitudes toward use of technology, by gender and age group – Brazil, January 2021
                                        • Habits and Attitudes toward Technology

                                          • Augmented and virtual reality technologies can encourage online shopping
                                            • Figure 37: Habits and attitudes toward technology – Brazil, January 2021
                                            • Figure 38: Color Master app
                                            • Figure 39: Gucci Virtual 25 app
                                          • Men are more likely to exchange their personal information for product discounts and personalized items
                                            • Figure 40: Habits and attitudes toward technology, by gender – Brazil, January 2021
                                            • Figure 41: Personalised Co
                                            • Figure 42: Vitl’s DNA nutrition test
                                          • Snacks made with lab-grown ingredients can interest young people
                                            • Figure 43: Habits and attitudes toward technology, by age group – Brazil, January 2021
                                            • Figure 44: Smitten N’ice Cream with Perfect Day
                                        • Perception toward Emerging Technology

                                          • Payments via non-banking apps/service have potential and positive perception
                                            • Figure 45: Perception toward emerging technology – Brazil, January 2021
                                          • There is a niche market for companies that minimize human contact
                                            • Figure 46: Perception toward emerging technology, by habits and attitudes toward technology – Brazil, January 2021
                                          • Payment via facial recognition has potential among AB consumers
                                            • Figure 47: Perception toward emerging technology, by socioeconomic group – Brazil, January 2021
                                            • Figure 48: Payface app
                                            • Figure 49: Itaú’s facial recognition register
                                        • Appendix – Abbreviations

                                          About the report

                                          This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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                                          Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

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