2023
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India Attitudes towards Ayurveda in BPC Market Report 2023
2023-06-13T11:01:41+01:00
REP567B1AA8_5DB0_4DF9_BAB5_9AE06D087E33
2195
164132
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Report
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Increase Ayurvedic facial care use by catering to skin health needs and modernising with science. Promote Ayurvedic makeup by establishing its skin-safe credentialsTanya Rajani, Senior Beauty & Personal Care…

India Attitudes towards Ayurveda in BPC Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Increase Ayurvedic facial care use by catering to skin health needs and modernising with science. Promote Ayurvedic makeup by establishing its skin-safe credentials

Tanya Rajani, Senior Beauty & Personal Care Analyst, India

Table of Contents

  1. executive summary

    • key trends

      • India is the torchbearer for Ayurvedic beauty
      • Graph 1: top five global markets of Ayurvedic BPC launches, 2018-23
      • Modernise Ayurvedic beauty
      • India's haircare category has successfully incorporated Ayurveda
      • Graph 2: retail market value in INR bn for facial care and shampoo & conditioner, 2020-25
      • Graph 3: BPC launches with Ayurveda or Ayurvedic claims, 2018-23
    • what consumers want and why

      • Graph 4: usage of Ayurvedic haircare products, 2023
      • Graph 5: interest in using Ayurvedic facial care products, 2023
      • Increase Ayurvedic facial care usage by prioritising healthy-looking skin
      • Graph 6: usage and interest in using Ayurvedic facial care products among consumers aged 18-34, 2023
      • Graph 7: consumers who think Ayurvedic ingredients help with wellbeing, 2023
      • Graph 8: top three benefits that drive interest in Ayurvedic BPC products, 2023
      • Graph 9: features that encourage trial of beauty supplements, 2023
      • Modernise Ayurveda to stay relevant
      • Graph 10: top five factors that hinder the use of Ayurvedic BPC products, 2023
      • Graph 11: top five factors that hinder usage of Ayurvedic BPC products, 2023
      • Graph 12: attitudes to Ayurveda, 2023
      • Highlight the benefits of Ayurvedic makeup to attract new users
      • Graph 13: usage and interest in using Ayurvedic makeup, 2023
      • Graph 14: factors that hinder usage and interest in Ayurvedic BPC products, 2023
      • Graph 15: top five benefits that drive usage and interest in Ayurvedic BPC products, 2023
      • Graph 16: agreement that Ayurvedic beauty is overwhelming and has similar packaging, 2023
    • appendix

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