2024
9
Germany Attitudes towards Cooking at Home Market Report 2024
2024-04-18T17:02:33+01:00
REP0FE6B6E5_ED86_4279_896E_400612F52715
2195
172471
[{"name":"Cooking","url":"https:\/\/store.mintel.com\/industries\/leisure-time\/cooking"}]
Report
en_GB
Money matters for home cooks, yet prepared ingredients rise as time and stress savers. In future, AI technology will reshape how Germans plan and cook their meals.Adam Millward, Research…

Germany Attitudes towards Cooking at Home Market Report 2024

£ 2,195 (Excl.Tax)

Report Summary

Money matters for home cooks, yet prepared ingredients rise as time and stress savers. In future, AI technology will reshape how Germans plan and cook their meals.

Adam Millward, Research – Mintel Reports

Table of Contents

    • Key issues covered in this Report
  1. EXECUTIVE SUMMARY

    • Market context
    • Graph 1: cooking meals entirely/partially from scratch, 2024
    • Graph 2: population forecast and breakdown in age groups, 2021-70
    • Opportunities
  2. MARKET DRIVERS

    • The German economy
    • Graph 3: key economic data, in real terms, 2019-25
    • Graph 4: financial confidence index, 2022-24
    • Finances
    • Graph 5: selected household and lifestyle issues faced in the last two months, 2022-23
    • German lifestyles
    • Graph 6: population forecast and breakdown in age groups, 2021-70
    • Graph 7: households and projected household, by type of household, 2000-40
    • Health and wellbeing
    • Graph 8: trends in body mass index (BMI), 1999-2021
    • Environment
    • Graph 9: extent to which consumers prioritise time spent outdoors*, 2023
  3. WHAT CONSUMERS WANT AND WHY

    • Frequency of cooking in the home
    • Graph 10: cooking meals entirely/partially from scratch, 2021 vs 2024*
    • Graph 11: cooking meals entirely/partially from scratch, by age groups, 2024
    • Reasons for cooking at home
    • Graph 12: reasons for cooking from scratch or semi-scratch, 2024
    • Graph 13: those who cook from part scratch, by financial health, 2021 vs 2024
    • Graph 14: cooking meals entirely from scratch, by financial healths, 2021 vs 2024
    • Graph 15: agreement with 'Money concerns mean I am cooking meals from scratch/partly from scratch more often than I previously did', 2024
    • Behaviours related to cooking at home
    • Graph 16: behaviours related to cooking at home, 2023
    • Graph 17: consumers who often eat the same meal multiple days in a row, by reasons for cooking partly/entirely from scratch, 2024
    • Intentions in home cooking over the next 12 months
    • Graph 18: in the next 12 months, consumers expect to…, 2023
    • Attitudes towards cooking at home
    • Graph 19: attitudes related to cooking at home, 2024
    • Graph 20: agreement with 'I am confident I will be able to maintain my standard of living over the next year', by financial health, 2023
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 21: launches in selected home cooking products and aids, by launch type 'new product', by share of category, 2021-24
    • Graph 22: seasonings mix launches, by average salt and sugar content (g per 100g/ml), 2019-24
    • Graph 23: seasonings, stocks, cooking sauces and other sauces, by vegan/no animal ingredients claims, 2021-24
    • Graph 24: ready meal launches, by storage type, 2021-24
    • Graph 25: meat, poultry and fish product launches, by top claims, 2021-24
    • Graph 26: meat substitute launches, by top claims, 2021-24
    • Advertising and marketing activity
  5. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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