2022
0
China Attitudes towards Emerging Technology Market Report 2022
2023-02-09T03:01:20+00:00
OX1100689
3695
160423
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Report
en_GB
“Consumers are excited about various emerging technologies and look forward to trying their applications. Technology and other brands need to be aware that such positivity towards emerging technology does not…

China Attitudes towards Emerging Technology Market Report 2022

£ 3,695 (Excl.Tax)

Description

“Consumers are excited about various emerging technologies and look forward to trying their applications. Technology and other brands need to be aware that such positivity towards emerging technology does not always translate into actual spending. The key is to provide consumers with practical products with well-performing functions which can help them live a quality life. In addition, it is important for technology brands to utilise their DTC channels to influence consumers’ purchasing decisions in their favour.”
– Diana Shao, Category Director

Key Issues covered in this Report

  • Consumers’ awareness of various emerging technologies
  • Information channels consumers often use to learn about emerging technologies
  • Current ownership of emerging technology products and future interest in buying them
  • Motivations to adopt emerging technology products
  • Features of emerging technologies expected by consumers
  • Consumers’ attitudes towards emerging technologies and their applications

Table of Contents

  1. Overview

    • What you need to know
      • Key Issues covered in this Report
        • Covered in this Report
        • Executive Summary

            • The market
              • Government policies supporting technology development and innovation
                • Global supply chain disruptions slowing the go-to-market process for innovative tech products
                  • Consumer spending becoming conservative and intentional
                    • Companies and brands
                      • Pilot and application of the digital renminbi are extending
                        • Smart glasses still lack practicability
                          • Smart clothing/shoes continue to be more conceptual than real
                            • The metaverse is slowly becoming a reality
                              • The consumer
                                • Consumers are informed about new technologies
                                  • Figure 1: Consumers’ awareness of different emerging technologies, 2022
                                • Consumers use diverse information channels to learn about emerging technologies
                                  • Figure 2: Information channels for emerging technologies, 2022
                                • Products with practical use are of high interest
                                  • Figure 3: Ownership and interest in buying emerging technology products, 2022
                                • Pursuit of quality life and the hunt for novelty most motives consumers to try emerging technologies
                                  • Figure 4: Motivations for buying emerging technology products, 2022
                                • High level of intelligence, security and practicability is most expected
                                  • Figure 5: Expected features of emerging technologies, 2022
                                • Positive views about emerging technologies and applications while concerns still exist
                                  • Figure 6: Attitudes towards emerging technologies, 2022
                                • What we think
                                • Issues and Insights

                                  • Technology innovation should prioritise practicability
                                    • Technology brands bear the responsibility of educating consumers on emerging technologies
                                    • Market Factors

                                      • Government policies supporting technology development and innovation
                                        • Global supply chain disruptions slowing the go-to-market process for innovative tech products
                                          • Consumer spending becoming conservative and intentional
                                          • Market Highlights

                                            • Pilot and application of digital renminbi are extending
                                              • Figure 7: Digital RMB app and the low-carbon card launched by Meituan, 2022
                                            • Smart glasses still lack practicability
                                              • Figure 8: Smart glasses launched by Xiaomi and Huawei, 2022
                                            • Smart clothing/shoes continue to be more conceptual than real
                                              • Figure 9: Smart shoes introduced by Nike and Xiaomi
                                            • The metaverse is slowly becoming a reality
                                              • Figure 10: Coca-Cola metaverse on Tencent’s TMELAND (above) and the metaverse court by the Siming Court in Xiamen (below), 2022
                                          • Awareness of Emerging Technologies

                                            • Consumers are informed about new technologies
                                              • Figure 11: Consumers’ awareness of different emerging technologies, 2022
                                            • Marketing and education on technology need to be more gender-inclusive
                                              • Figure 12: Awareness of different emerging technologies – know it well and know a little about it, by gender, 2022
                                            • 25-39s appear to be more knowledgeable about emerging technologies
                                              • Figure 13: Awareness of different emerging technologies – know it well, by age, 2022
                                          • Information Channels for Emerging Technologies

                                            • Consumers use diverse information channels to learn about emerging technologies
                                              • Figure 14: Information channels for emerging technologies, 2022
                                              • Figure 15: TURF analysis on information channels for emerging technologies, 2022
                                            • Post-90s favour tech bloggers, while post-80s prefer offline stores
                                              • Figure 16: Selected information channels of emerging technologies, by generation, 2022
                                            • Higher-income earners tend to use even more diverse information channels
                                              • Figure 17: Information channels for emerging technologies, by monthly household income, 2022
                                            • Well-informed consumers favour professional channels of information about emerging technologies
                                              • Figure 18: Information channels for emerging technologies, respondents knowing any emerging technology well vs total, 2022
                                          • Ownership and Interest in Buying Emerging Technology Products

                                            • Products with practical use are of high interest
                                              • Figure 19: Ownership and interest in buying emerging technology products, 2022
                                              • Figure 20: Purchase interest in emerging technology products among non-owners, 2022
                                            • Post-80s and post-90s tend to be early adopters of emerging tech products
                                              • Figure 21: Ownership of emerging technology products, by generation, 2022
                                          • Motivations for Buying Emerging Technology Products

                                            • Pursuit of quality life and hunt for novelty most motivate consumers to try emerging technologies
                                              • Figure 22: Motivations for buying emerging technology products, 2022
                                            • Females are attracted by novelty more while males value brands
                                              • Figure 23: Top five motivations for buying emerging technology products, 2022
                                          • Expected Features of Emerging Technologies

                                            • Consumers have reasonable expectations for emerging technologies
                                              • Figure 24: Repertoire analysis on expected features of emerging technologies, 2022
                                            • High level of intelligence, security and practicability is most expected
                                              • Figure 25: Expected features of emerging technologies, 2022
                                            • Younger generation consumers expect more multifunction, personalisation and good-looking design
                                              • Figure 26: Expected features of emerging technologies, by generation, 2022
                                          • Attitudes towards Emerging Technologies

                                            • Consumers hold positive views about emerging technologies and their applications
                                              • Figure 27: Selected attitudes towards emerging technologies, 2022
                                            • Concerns still exist
                                              • Figure 28: Selected attitudes towards emerging technologies
                                          • Appendix – Methodology and Abbreviations

                                            • Methodology
                                              • Abbreviations

                                              About the report

                                              This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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                                              Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                              Consumer

                                              Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

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                                              Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                              Data

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