Thailand Attitudes towards Gaming/eSports Market Report 2022
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Sponsor gaming events, tie-in games with products/services and market to women to boost engagement. Use gamification strategies and game influencers to be impactful.Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst –…

Thailand Attitudes towards Gaming/eSports Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Sponsor gaming events, tie-in games with products/services and market to women to boost engagement. Use gamification strategies and game influencers to be impactful.

Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand

Table of Contents


    • Key issues covered in this Report
    • Mintel predicts

    • Increase involvement in esports
    • Mobile/tablet gaming on the rise
    • Closing the gap: market to women and be more inclusive

    • There's more to playing games than having fun
    • Graph 1: % of consumers who play games more often this year than last year, by age, 2022
    • Graph 2: % of time spent playing games, by gender, 2022
    • Graph 3: % of consumers who are motivated by newly launched games, by generation, 2022
    • Graph 4: % of consumers who are motivated by points and rewards from games, by age and gender, 2022
    • Add extra elements and be beyond 'just games'
    • Graph 5: % of consumers who play game before bedtime, by generation, 2022
    • Graph 6: % of consumers playing games for knowledge, by age, 2022
    • Graph 7: % of consumers who agree that they play games to socialise with others in-game, by age, 2022
    • Graph 8: hours Thais spent playing games per day in the last three months, by generation, 2022
    • Graph 9: % of Thai consumers who prefer to be associated with companies/brands that align with their values*, 2022
    • Gamers trust and support game-related content
    • Graph 10: % of consumers who follow the lifestyles of their favourite gaming influencers, by age, 2022
    • Graph 11: % of consumers watching ads with game-related content, by generation, 2022
    • Graph 12: % of consumers who watch game streaming platforms, by age, 2022
    • Graph 13: % of consumers who have health issues from gaming, by age, 2022
    • Graph 14: occasions in which consumers snack while playing games, by occasions, 2022

    • Tie-in games to increase participation
    • Use gaming features to broadcast products/services
    • Connect with consumers via esports events

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


    Market reports provide appendices of data to support the research and insight produced. Our databooks are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

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    Thai Consumer Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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