2024
0
Thailand Attitudes towards Grocery Shopping Consumer Report 2024
2024-05-14T11:01:18+01:00
REPCCFECD7A_944B_43BE_9298_1F9A388D0CC8
2195
172959
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Report
en_GB
Thrive amidst inflationary pressure with an affordable nutrition proposition, enhanced in-store efficiency, and quality fresh foods online.Rashmika Khanijou, Senior Analyst…

Thailand Attitudes towards Grocery Shopping Consumer Report 2024

£ 2,195 (Excl.Tax)

Report Summary

Thrive amidst inflationary pressure with an affordable nutrition proposition, enhanced in-store efficiency, and quality fresh foods online.

Rashmika Khanijou, Senior Analyst

Table of Contents

  1. executive summary

    • Mintel's perspective
    • Key issues covered in this Report:
    • Overview
    • The outlook for grocery shopping in Thailand
    • Economic uncertainties drive budget constraints, reshaping grocery shopping values
    • Help shoppers navigate nutritious choices on a budget
    • Increase efficiency of in-store shopping
    • Graph 1: association of attributes with grocery shopping channels, 2023
    • Enhance the perceived freshness and customer service of food online
    • Graph 2: purchase location of different grocery items in the past six months, 2023
  2. key trends

    • What you need to know
    • Economic concerns are shaping shopping behaviours
    • Despite wage increases and declining inflation, Thais remain budget-cautious
    • Graph 3: financial comparison to a year ago, by market*, 2024
    • Value means more than just money
    • Consumers are willing to spend on health… but cautiously
    • A gap in nutrition's affordability persists
    • Tech-driven convenience in the shopping experience
    • Consumers' shift in lifestyle warrants convenient meal options
    • Technology is optimising the eating, shopping and meal planning experiences
    • High digital engagement will drive efficiency
    • Graph 4: ownership of tech products*, 2023
    • AR has the potential to be a 'profound technology' in the next decade, enhancing the shopping experience
    • Rise in adoption of AR technology by retailers across industries
    • A vision of how augmented reality could transform grocery shopping
    • Evolution of ecommerce in Thailand
    • Thais are incorporating online shopping into their lifestyles
    • Graph 5: hours spent on shopping online per week, by market, 2024
    • Increasing penetration of food & drinks in ecommerce
    • Graph 6: online shopping services/products used in the last six months, 2023
    • Online discussions regarding ordering food and snacks online unveil a mix of sentiments
    • Smartphones facilitate convenient and accessible shopping
  3. what consumers want and why

    • What you need to know
    • Help shoppers navigate nutritious choices on a budget
    • Economic uncertainties are prompting Thai shoppers to embrace both restrictive and creative shopping approaches to save costs
    • Graph 7: impact of inflation/rising prices on grocery shopping behavior, 2023
    • Gen X are more likely to adopt a restrictive grocery shopping behaviour
    • Graph 8: impact of inflation/rising prices on grocery shopping behaviors, by generation, 2023
    • A key strategy to retain shoppers is to build a value proposition around affordable nutrition
    • Graph 9: important factors when choosing a grocery retailer, by generation, 2024
    • Enhance the affordable nutrition proposition by facilitating meal planning
    • Graph 10: consumers who cite 'cook at home more often' to save cost on food/drinks, by generation, 2023
    • Stand as an inspiration and provide resources to facilitate healthy meal planning
    • Address Gen X's unique financial challenges with shopping tools
    • Promote nutrition for healthy ageing
    • Speak value to dual caregivers by promoting health and nutrition for the whole family
    • Women across age groups are treasure-hunting shoppers
    • Graph 11: impact of rising prices/inflation on grocery shopping behaviours, by gender, 2023
    • Reward healthier food choices to retain women shoppers through creative, loyalty programs
    • Motivate healthier food choices with appealing deals and promotions
    • Private-label products are appealing to financially stable consumers
    • Graph 12: impact of rising prices/inflation on grocery shopping behaviours, by financial situation, 2023
    • Opportunities for innovation in Thai retailers' private-label product offerings
    • Graph 13: private-label food & drink launches, by category, 2019-24
    • Walmart's premium private-label line, Bettergoods, showcases how retailers can appeal to a wider range of higher-income consumers
    • Increase the efficiency of in-store shopping
    • The majority of Thais still prefer to shop in stores
    • Graph 14: purchase location of different grocery items in the past six months, 2023
    • On top of affordability, convenient location is key to maximise appeal of a physical grocery retail store
    • Retailers with increased accessibility will drive appeal among Gen Xers who are efficient shoppers
    • Enhance accessibility in urban and suburban areas
    • Graph 15: consumers who cite convenient location as important factor when choosing grocery retailer, by area, 2023
    • Venture with smaller store concepts to target city shoppers
    • Modernise local grocery stores in small formats for enhanced accessibility
    • Affluent consumers prioritise proximity over price, calling for high-quality offerings within easy reach
    • Graph 16: important factors when choosing a grocery retailer, by financial situation, 2023
    • In-store shopping falls behind on 'efficiency' and 'experience' in comparison to online shopping
    • Graph 17: attributes associated with grocery shopping channels, 2023
    • The perceived lag in in-store shopping efficiency is most prominent among  affluent Thais
    • Graph 18: association of select attributes with 'in-store' shopping, by financial situation, 2023
    • Leverage technology to enhance affluent Thais' in-store efficiency
    • Graph 19: consumer interest in using a grocery shopping mobile app that helps ease the shopping experience, by financial situation, 2023
    • Start from the basics – utilise AR to integrate shopping lists in-app to efficiently locate products in store
    • Use technology to offer a loyalty and reward scheme that showcases value for money, and helps efficiently find the best deals
    • Enhance in-store efficiency for affluent consumers by pushing easily accessibile product information
    • Graph 20: consumers who check all food/drink product information (eg nutrition, sourcing info) when grocery shopping, by financial situation, 2023
    • Leverage QR codes as smart shelf tags to promote transparency
    • Enhance customer service and the perceived freshness of foods online
    • Online grocery shopping is growing among affluent urbanites
    • Graph 21: consumers who have increased their online grocery shopping frequency, by area and financial situation, 2023
    • Despite increasing adoption, online grocery shopping lags behind in perceived product freshness and customer service
    • Graph 22: attribute association with grocery shopping channels, 2023
    • Snacks and instant foods are leading the way as the most popular categories for online shopping, while fresh foods require a boost
    • Graph 23: purchase location of different grocery items in the past six months, 2023
    • Push online demand for fresh groceries
    • Facilitate collaboration with peers online to add the in-store human touch and build purchase confidence
    • Sustainability initiatives for online platforms can drive niche appeal among affluent Thais
    • Graph 24: consumers who cite 'sustainable/eco-friendly' as an important feature that influences choice of grocery retailer, by financial situation, 2023
    • Offer an online shopping and delivery scheme that promotes packaging reusability
  4. appendix

    • Consumer research methodology
    • TURF analysis
    • Infegy Atlas

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

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Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

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