2022
0
Ireland Attitudes towards Healthy Eating Market Report 2022
2022-11-08T03:03:48+00:00
OX1101305
1495
157299
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Report
en_GB
“In a post-pandemic era, consumers are increasingly seeking out ways to become healthier and support different aspects of their health, and companies/brands are producing a range of food and drink…

Ireland Attitudes towards Healthy Eating Market Report 2022

£ 1,495 (Excl.Tax)

Report Summary

“In a post-pandemic era, consumers are increasingly seeking out ways to become healthier and support different aspects of their health, and companies/brands are producing a range of food and drink that cater to this health trend, including healthier alternatives and functional products. Amidst this proactive health trend, it is vital that these products remain accessible and affordable to all as the cost-of-living crisis means that consumers are having to prioritise access to food over nutritional content.”
Rebecca Blenman, Consumer Analyst

This Report looks at the following areas:

  • The impact of the cost-of-living crisis on consumers’ healthy eating behaviours.
  • The opportunities for partnership between companies/brands and government and health bodies.
  • The impact of the HFSS legislation on healthy eating.
  • The impact of reducing meat consumption on healthy eating and the planet.
  • The opportunities for functional food and drink in support of healthy eating.

Table of Contents

  1. Overview

    • What You Need to Know
      • Key issues covered in this Report
        • Issues covered in this Report
          • COVID-19: Market Context
          • Executive Summary

              • The market
                • The short-, medium- and long-term impact of COVID-19
                  • Figure 1: Expected impact of COVID-19 on the healthy eating market, short, medium and long term, 2022
                • Rising prices of food and drink
                  • Figure 2: Consumer price indices of food, UK (including NI) and Ireland, 2020-22
                  • Figure 3: Price indices for non-alcoholic beverages, UK (including NI) and Ireland, 2020-22
                • The price of alcoholic drinks has fluctuated
                  • Figure 4: Price indices for alcoholic beverages, UK (including NI) and Ireland, 2020-22
                • The impact of the cost-of-living crisis
                  • The impact of the Ukraine war
                    • Figure 5: Expected impact of the conflict in Ukraine on household finances, IoI, 2022
                  • Prioritising price over health could worsen the obesity crisis
                    • Retailers and bodies collaborate for healthy eating campaigns
                      • Questioning about the implementation of the HFSS legislation
                        • Raising awareness of organic food production to support healthier eating
                          • Supporting immune health
                            • Figure 6: “Why have you not taken vitamins, minerals or dietary supplements in the last 12 months?”, Europe, 2021
                          • Reducing meat consumption good for consumers and the planet
                            • Figure 7: Consumers who follow a flexitarian diet, NI and RoI, 2018 and 2021
                          • Innovations
                            • The consumer
                              • Approximately half of IoI consumers have attempted to lose weight
                                • Figure 8: “Which of the following best applies to you?”, NI and RoI, 2022
                              • To lose weight consumers are snacking less and reducing portion sizes
                                • Figure 9: Ways that consumers lose/avoid putting on weight, NI and RoI, 2022
                              • Over half of consumers try to eat healthily most of the time
                                • Figure 10: “I try to eat healthily…?”, NI and RoI, 2022
                              • Initiatives to widen choice and offer more guidance of healthier foods
                                • Figure 11: Consumer interest in healthy eating initiatives, NI and RoI, 2022
                              • Consumers show interest in health-boosting food and drink
                                • Figure 12: Consumer interest in healthy eating initiatives, NI and RoI, 2022
                              • Consumers more attentive to mental wellbeing
                                • Figure 13: Consumer attitudes towards healthy eating, NI and RoI, 2022
                              • What we think
                              • The Market – Key Takeaways

                                • Rising prices of food and drink
                                  • The price of alcoholic drinks has fluctuated
                                    • The impact of the cost-of-living crisis
                                      • The impact of the Ukraine war
                                        • Prioritising price over health could worsen the obesity crisis
                                          • Retailers and bodies collaborate for healthy eating campaigns
                                            • Questioning about the implementation of the HFSS legislation
                                              • Raising awareness of organic food production to support healthier eating
                                                • Supporting immune health
                                                  • Reducing meat consumption good for consumers and the planet
                                                  • Market Drivers

                                                    • The short-, medium- and long-term impact of COVID-19
                                                      • Figure 14: Expected impact of COVID-19 on the healthy eating market, short, medium and long term, 2022
                                                    • Prices of food and non-alcoholic drink are on the increase
                                                      • Figure 15: Consumer price indices of food, UK (including NI) and Ireland, 2020-22
                                                      • Figure 16: Price indices for non-alcoholic beverages, UK (including NI) and Ireland, 2020-22
                                                      • Figure 17: Selected issues consumers have been affected by over the last two months, IoI, 2022
                                                    • Alcohol drink prices have fluctuated in the past two years
                                                      • Figure 18: Price indices for alcoholic beverages, UK (including NI) and Ireland, 2020-22
                                                    • The impact of the cost-of-living crisis
                                                        • Figure 19: “Have you done any of the following over the last two months?”, IoI, 2022
                                                        • Figure 20: Selected attitudes towards plant-based eating, NI and RoI, 2022
                                                      • The impact of the Ukraine war
                                                        • Figure 21: Expected impact of the conflict in Ukraine on household finances, IoI, 2022
                                                      • The obesity crisis
                                                        • Figure 22: Consumer attitudes towards children’s eating habits, NI and RoI, 2022
                                                      • Businesses partner up to promote healthy eating
                                                        • Ongoing discussion about HFSS legislation
                                                          • Figure 23: Pringles new multigrain crisps in flavours of BBQ sauce, sour cream & chilli and roast chicken & rosemary, UK and Ireland, 2022
                                                        • Interest in organic production to support healthier eating
                                                          • Figure 24: Agreement with statements about natural/organic food, NI and RoI, 2021
                                                        • Opportunities for food and drink to support immunity
                                                          • Figure 25: “Why have you not taken vitamins, minerals or dietary supplements in the last 12 months?”, Europe, 2021
                                                          • Figure 26: New releases of food and drink with functional and fortified vitamin/mineral claims, Ireland, 2022
                                                        • A reduction of meat consumption can benefit the environment and consumers
                                                          • Figure 27: Consumers who follow a flexitarian diet, NI and RoI, 2018 and 2021
                                                      • Companies and Innovations – Key Takeaways

                                                        • Companies are innovating with product packaging to reduce environmental damage
                                                          • Plant-based drinks have experienced growth
                                                            • Brands are creating functional drinks that support sleep
                                                            • Who’s Innovating?

                                                                • Innovative eco-friendly packaging throughout the food and drink industry
                                                                  • Figure 28: New product releases of healthy food and drink with an ethical packaging claim, UK and Ireland, 2017-22*
                                                                • Growth in plant-based/vegan drinks
                                                                  • Figure 29: New releases of drinks with a plant-based/vegan claim, UK and Ireland, 2017-22*
                                                                  • Figure 30: M.LKOLOGY’s plant-based milk, UK, 2022
                                                                  • Figure 31: SMA Nutrition plant-based milk alternative for toddlers, UK and Ireland, 2022
                                                                • Sleep-assisting drinks
                                                                  • Figure 32: Top 10 food and drink categories with a functional claim, UK and Ireland, 2017-22*
                                                                  • Figure 33: Consumer attitudes towards snacks with functional benefits, NI and RoI, 2022
                                                              • The Consumer – Key Takeaways

                                                                • Approximately half of IoI consumers have attempted to lose weight
                                                                  • To lose weight consumers are snacking less and reducing portion sizes
                                                                    • Over half of consumers try to eat healthily most of the time
                                                                      • Initiatives to widen choice and offer more guidance of healthier foods
                                                                        • Consumers show interest in health-boosting food and drink
                                                                          • Consumers more attentive to mental wellbeing
                                                                          • Consumer Behaviours towards Weight Loss

                                                                              • Approximately half of IoI consumers have tried to lose weight
                                                                                • Figure 34: “Which of the following best applies to you?”, NI and RoI, 2022
                                                                              • Employed consumers are more likely to have attempted to lose weight
                                                                                • Figure 35: Consumers who have tried to lose weight in the last 12 months, by work status, NI and RoI, 2022
                                                                                • Figure 36: Consumers who would pay more for highly nutritious food, by work status, NI and RoI, 2020
                                                                              • Consumer with children are more likely to have tried to lose weight
                                                                                • Figure 37: Consumers who have tried to lose weight in the last 12 months, by children in household, NI and RoI, 2022
                                                                                • Figure 38: “In our household, the adults and children mostly eat…”, NI and RoI, 2021
                                                                            • Preferred Ways to Lose/Avoid Putting on Weight

                                                                                • Consumers are most likely to snack less and reduce portion sizes
                                                                                  • Figure 39: Ways that consumers lose/avoid putting on weight, NI and RoI, 2022
                                                                                  • Figure 40: Selected attitudes and behaviours towards snacking, NI and RoI, 2022
                                                                                  • Figure 41: New releases of permissibly indulgent snacks, Ireland, 2022
                                                                                • Women are more likely to reduce portion size
                                                                                  • Figure 42: Consumers who reduce portion size to lose/avoid putting on weight, by gender, NI and RoI, 2022
                                                                                  • Figure 43: Consumers who prefer a light lunch, by gender, NI and RoI, 2022
                                                                              • Consistency of Healthy Eating

                                                                                  • Over half of consumers try to be consistent in their efforts
                                                                                    • Figure 44: “I try to eat healthily…?”, NI and RoI, 2022
                                                                                    • Figure 45: “I would really like my diet to…”, NI and RoI, 2022
                                                                                  • Women are more consistent with their healthy eating behaviours
                                                                                    • Figure 46: Consumers who try to eat healthily most of the time, by gender, NI and RoI, 2022
                                                                                    • Figure 47: Selected attitudes towards healthy eating/drinking, by gender, NI and RoI, 2022
                                                                                  • Consumers in a healthy financial situation are more likely eat healthily
                                                                                    • Figure 48: Consumers who try to eat healthily most of the time, by financial situation, NI and RoI, 2022
                                                                                    • Figure 49: Consumers who prefer a planned lunch, by socio-economic status, NI and RoI, 2022
                                                                                • Stance on Healthy Eating Initiatives

                                                                                    • Consumers are in favour of more guidance-led initiatives
                                                                                      • Figure 50: Consumer interest in healthy eating initiatives, NI and RoI, 2022
                                                                                      • Figure 51: New releases of non-HFSS-specific products, UK and Ireland, 2022
                                                                                    • Financial incentives likely to be popular with struggling consumers
                                                                                      • Figure 52: Financial confidence over the coming year, IoI, 2022
                                                                                    • Women are more interested in healthy eating schemes
                                                                                      • Figure 53: Consumer interest in selected healthy eating initiatives, by gender, NI and RoI, 2022
                                                                                      • Figure 54: Who is mainly/wholly responsible for the main grocery shop in their household, by gender, NI and RoI, 2022
                                                                                    • Higher earners are more likely to be in favour of healthy eating initiatives
                                                                                      • Figure 55: Consumer interest in selected healthy eating initiatives, by annual household income, NI and RoI, 2022
                                                                                      • Figure 56: Average weekly spend on household groceries, by annual household income, NI and RoI, 2021
                                                                                  • Consumer Behaviours towards Healthy Eating

                                                                                      • Consumers want functional food and drink
                                                                                        • Figure 57: Consumer behaviours towards healthy eating, NI and RoI, 2022
                                                                                        • Figure 58: “How worried are you about the risk of being exposed to coronavirus (also known as COVID-19)?”, NI and RoI, 2022
                                                                                        • Figure 59: New releases of food with energy-boosting and gut health claims, UK and Ireland, 2022
                                                                                      • Younger consumers are open to ingredients based on ancient wisdom
                                                                                        • Figure 60: Consumers who are interested in healthy eating ingredients based on ’ancient wisdom’, by age, NI and RoI, 2022
                                                                                        • Figure 61: Consumers who look for new foods/flavours to try, by age, NI and RoI, 2022
                                                                                        • Figure 62: New releases of food and drink with traditional Chinese medicine ingredients, Global, 2022
                                                                                    • Consumer Attitudes towards Healthy Eating

                                                                                        • Consumers paying more attention to mental wellbeing
                                                                                          • Figure 63: Consumer attitudes towards healthy eating, NI and RoI, 2022
                                                                                          • Figure 64: “I am actively seeking ways to reduce stress”, NI and RoI, 2022
                                                                                        • Men would rather diet occasionally
                                                                                          • Figure 65: Consumers who find it more appealing to do an occasional diet than constantly moderate what they eat, by gender, NI and RoI, 2022
                                                                                          • Figure 66: Consumers who exercise at least once a week, by gender, NI and RoI, 2022
                                                                                      • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                        • Data sources
                                                                                          • Abbreviations

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