2022
0
Thailand Attitudes towards Home Delivery and Takeaway Market Report 2022
2022-04-05T13:02:17+01:00
REP84A625ED_4860_4338_970D_7F23B785504C
2195
150301
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Report
en_GB
Urban Millennials will continue to drive the demand for home delivery/takeaway. Promotional offers and personalisation can drive penetration and deliver extra value.Pimwadee Aguilar, Associate Director Food & Drink -…

Thailand Attitudes towards Home Delivery and Takeaway Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Urban Millennials will continue to drive the demand for home delivery/takeaway. Promotional offers and personalisation can drive penetration and deliver extra value.

Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Market context
    • What consumers want and why
    • Graph 1: intent frequency of ordering home delivery/takeaway in the next six months, by age and living area, 2022
    • Graph 2: key factors influencing consumers' choice of restaurants to order food delivery/takeaway (including drive-through) from, 2022
    • Graph 3: restaurant-branded meal solutions consumers are interested in ordering food delivery services/takeaway (including drive-through) from, by age and living area, 2022
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. key trends

    • Urbanisation drives demand for delivery/takeaway
    • Graph 4: % of launches of convenient-focused products, by sub-categories, 2017-22
    • Graph 5: consumers' intended actions over the next 12 months, by market, 2022
    • Digitisation
    • Personalisation
    • Graph 6: consumers' perceived financial status compared to a year or so ago, 2022
    • Graph 7: what Thais are most worried about, 2022
  3. consumer insights

    • Consumption behaviour
    • Graph 8: frequency of ordering home delivery/takeaway (including drive-through) in the last six months, by living area, 2022
    • Graph 9: frequency of ordering home food delivery/takeaway (including drive-through) in the last six months, by age and living area, 2022
    • Graph 10: intent frequency of ordering food delivery/takeaway (including drive-through) in the next six months, 2022
    • Graph 11: intent frequency of ordering home delivery/takeaway in the next six months, by age and living area, 2022
    • Graph 12: intent frequency of ordering food delivery/takeaway (including drive-through) in the next six months, by region and living area, 2022
    • Ordering methods
    • Graph 13: ordering methods used to order food delivery/takeaway in the last six months, 2022
    • Graph 14: ordering methods consumers use to order food delivery/takeaway, by age and living area, 2022
    • Graph 15: methods used to order home delivery/takeaway, by consumers with different ordering frequency*, 2022
    • Graph 16: methods used to order home delivery, by region, 2022
    • Purchase drivers
    • Graph 17: key factors influencing consumers choice of restaurants to order food delivery/takeaway (including drive-through) from, 2022
    • Graph 18: factors influencing consumers' choice of restaurants to order home delivery/takeaway from, by consumers with different ordering frequency*, 2022
    • Graph 19: agreement with the statement "I usually order food for multiple meals in one order", by age, 2022
    • Graph 20: factors influencing consumers' choice of restaurants to order home delivery/takeaway from, by living area, 2022
    • Graph 21: factors influencing consumers' choice of restaurants to order home delivery/takeaway from, by age, 2022
    • Graph 22: factors influencing consumers' choice of restaurants to order home delivery/takeaway from, by age and living area, 2022
    • Meal solutions of interest
    • Graph 23: restaurant-branded meal solutions consumers are interested in ordering from food delivery services/takeaway (including drive-through), by age and living area, 2022
    • Graph 24: meal solutions consumers are interested in ordering from food delivery services/takeaway (including drive-through), by age and living area, 2022
    • Graph 25: products consumers are interested in ordering from food delivery services/takeaway (including drive-through), by consumers with different ordering frequency, 2022
    • Graph 26: products consumers are interested in ordering from food delivery services/takeaway (including drive-through), by consumers with different ordering frequency*, 2022
  4. market applications

    • Opportunity 1: compete with creative promotions
    • Opportunity 2: cater to priorities of urban Millennials
    • Opportunity 3: elevate personalisation
    • Global innovations
  5. appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    Consumer

    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    Data

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    Thai Consumer Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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