2021
0
Thailand Attitudes towards hygiene and sanitization Market Report 2021
2021-03-02T10:03:18+00:00
REP9318556E_CFD4_4BA1_9167_21749A8CFE48
2195
135049
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Report
en_GB
Uncover hygiene blind spots, improve user experience and continue innovating to sustain hygiene behaviours in the new post-COVID world. Pongpera Mitradarmbidhaks, Associate Director - Consumer Reports South APAC -…

Thailand Attitudes towards hygiene and sanitization Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Uncover hygiene blind spots, improve user experience and continue innovating to sustain hygiene behaviours in the new post-COVID world.

Pongpera Mitradarmbidhaks, Associate Director – Consumer Reports South APAC – Beauty & Personal

Table of Contents

  1. Executive summary

    • Market context
    • What consumers want and why
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. Key trends

    • Graph 1: Soap, bath and shower market sizes in million USD, Thailand, 2013-2024
    • Graph 2: Soap, bath and shower launches, Thailand, 2018-2020
    • Graph 3: Soap, bath and shower launches by texture, Thailand, 2018-2020
    • Graph 4: Top 10 growing claims in soap, bath, and shower, Thailand, 2018-2020
    • Graph 5: Top 10 growing claims in soap, bath, and shower, Thailand, 2018-2020
    • Graph 6: top five claims in hard surface care, 2018-2020
    • Graph 7: top five growing claims in hard surface care, 2018-2020
  3. key drivers

    • Graph 8: "How worried are you about the risk of being exposed to the coronavirus (also known as COVID-19)?", March-September 2020
  4. GLOBAL TRENDS AND HOW THEY ARE PLAYING OUT IN THAILAND

    • Consumer insights

      • Segment #1: The Community Advocate
      • Graph 9: hygiene and sanitization attitude index by segment, December 2020
      • Graph 10: priority of using personal hygiene products after using public transportation, December, 2020
      • Graph 11: priority of using personal hygiene products after using public space, December, 2020
      • Graph 12: Priority of using personal hygiene products before cooking, December, 2020
      • Graph 13: priority of using personal hygiene products after cleaning the house, December, 2020
      • Graph 14: hygiene & sanitizing products used more post initial COVID-19 lockdown restrictions, December 2020
      • Graph 15: hand sanitizer features worth spending more on, December 2020
      • Graph 16: problems experienced using hand sanitizer, December 2020
      • Segment #2: The Self Protector
      • Graph 17: hygiene and sanitization attitude index by segment, December 2020
      • Graph 18: priority of using personal hygiene products after using public space, December, 2020
      • Graph 19: priority of using personal hygiene products upon entering the house, December, 2020
      • Graph 20: priority of using personal hygiene products before consuming food, December, 2020
      • Graph 21: hygiene & sanitizing products used more post initial COVID-19 lockdown restrictions, December 2020
      • Graph 22: hand sanitizer features worth paying more for, December 2020
      • Graph 23: problems experienced using hand sanitizer, December 2020
      • Segment #3: The Bare Minimum
      • Graph 24: hygiene and sanitization attitude index by segment, December 2020
      • Graph 25: hygiene & sanitizing products used more post initial COVID-19 lockdown restrictions, December 2020
      • Graph 26: priority of using personal hygiene products after using public space, December, 2020
      • Graph 27: priority of using personal hygiene products before consuming food, December, 2020
      • Graph 28: problems experienced using hand sanitizer, December 2020
      • Graph 29: hand sanitizer features worth paying more for, December 2020
      • Segment #4: The Social Pressure
      • Graph 30: hygiene and sanitization attitude index by segment, December 2020
      • Graph 31: priority of using personal hygiene products after using public transportation, December, 2020
      • Graph 32: priority of using personal hygiene products after using public space, December, 2020
      • Graph 33: hygiene & sanitizing products used at the same level as the initial COVID-19 lockdown restrictions period, December 2020
      • Graph 34: problems experienced using hand sanitizer, December 2020
      • Graph 35: hand sanitizer features worth paying more for, December 2020
    • Market applications

      • Opportunities for the Community Advocate
      • Opportunities for the Self Protector
      • Opportunities for the Social Pressure
      • Opportunities for the Bare Minimum
      • Who's innovating
      • Global innovations
    • Boardroom checklist

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      Market

      Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

      Consumer

      Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

      Brand/Company

      Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

      Data

      Market reports provide appendices of data to support the research and insight produced. Our databooks are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

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      Thai Consumer Sample Report Cover

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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