2022
0
India Attitudes towards Imported Goods Market Report 2022
2022-12-13T10:01:48+00:00
REP3ADA8351_3678_4CDE_8280_C661F1390089
2195
158520
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Report
en_GB
Dive into the localism mindset and improve value perceptions to boost adoption; improve visibility and path clear differentiation for imported brands.Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India…

India Attitudes towards Imported Goods Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Dive into the localism mindset and improve value perceptions to boost adoption; improve visibility and path clear differentiation for imported brands.

Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Mintel predicts
  2. Key Trends

    • Growing localism mindset
    • Willingness to trade up
    • Graph 1: GDP across selected APAC markets, 2021-23
    • Prove it to the consumers
  3. consumer insights

    • Imported brands need to improve perceptions of value, health and ethics
    • Graph 2: attitudes towards imported products, by gender and age, 2022
    • Graph 3: consumer attitudes towards imported products, by age group, 2022
    • Focus on categories that exhibit rise in adoption
    • Graph 4: Indian and imported brands bought across categories in last six months, 2022
    • Graph 5: product categories purchased, by Indian and imported brands, 2022
    • Graph 6: consumers who equally bought Indian and imported brands in clothing and/or accessories in the last six months, by employment status and gender, 2022
    • Graph 7: consumers who bought personal care products in the last six months, by generation, 2022
    • Graph 8: consumers who equally bought Indian and imported brands in personal care products in the last six months, by shopping behaviour, 2022
    • Graph 9: consumers who bought staple food in the last six months, by generation and city, 2022
    • Increase visibility and differentiation of imported products
    • Graph 10: sources of awareness of imported products, by age group, 2022
  4. market applications

    • Drive localisation of imported brands
    • Graph 11: products across categories with 'locally' sourced ingredients, 2022
    • "Premiumise" products with added benefits/values
    • Offer differentiation and visibility of imported brands
  5. appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    Consumer

    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    Data

    Market reports provide appendices of data to support the research and insight produced. Our databoks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

    *databooks not available with UK B2B reports (all priced at £1,495).

    Below is a sample report, understand what you are buying.

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    India Consumer 2024 Sample Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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