2023
8
Canada Attitudes towards Investing Market Report 2023
2024-01-08T04:01:39+00:00
REPC3B78E51_2D95_44EA_B1A1_CC66DFC99B05
3695
169391
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Report
en_GB
A burgeoning segment of young investors has increased the dominance of banks as an investment institution, while new Canadians seek digital alternatives. Patrick Rahlfs, Senior Research Analyst…

Canada Attitudes towards Investing Market Report 2023

£ 3,695 (Excl.Tax)

Description

A burgeoning segment of young investors has increased the dominance of banks as an investment institution, while new Canadians seek digital alternatives.

Patrick Rahlfs, Senior Research Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive summary

    • Graph 1: investment institutions, by year, 2022-23
    • Graph 2: switching to less risky investments, by investor type, 2023
    • Graph 3: attitudes toward investment decisions, by new Canadians, 2023
  2. Consumer Insights

    • Consumer fast facts
    • Investment products
    • Graph 4: investment account ownership, 2023
    • Graph 5: investment product ownership, by race, 2023
    • Graph 6: investment product ownership, by region, 2023
    • Institution type
    • Graph 7: use of investment institutions, 2023
    • Graph 8: use of investment institutions, by age, 2023
    • Graph 9: use of robo-advisors, by age, 2023
    • Graph 10: use of investment institutions, by investor status, 2023
    • Graph 11: use of investment institutions, by race, 2023
    • Investing behaviours
    • Graph 12: attitudes toward social investment and social platforms, 2023
    • Graph 13: social media investing behaviors, 2023
    • Graph 14: investment activity and advice, by institution type, 2023
    • Graph 15: ownership and interest in FHSAs, 2023
    • Graph 16: need for $1 million in savings, 2023
    • Switching factors
    • Graph 17: motivations to switch investment companies, 2023
    • Graph 18: switching motivations, by age, 2023
    • Graph 19: switching motivations, by race, 2023
    • Graph 20: switching motivations, by household income, 2023
    • Graph 21: switching motivations, by parental status, 2023
    • Attitudes toward investing
    • Graph 22: attitudes toward risk and investing, 2023
    • Graph 23: attitudes toward investing, by age, 2023
    • Graph 24: attitudes toward risk and investing, by gender, 2023
    • Graph 25: attitudes toward investment decisions, by new Canadians, 2023
    • Graph 26: attitudes toward investment activity, by household income, 2023
    • Graph 27: attitudes toward investing, by region, 2023
    • Graph 28: attitudes toward saving for children’s future, 2023
  3. Competitive strategies

    • Marketing and advertising
    • Graph 29: marketing spend by channel, 2020-23
  4. The Market

    • Market drivers
    • Graph 30: Consumer Price Index, 12-month % change, 2018-23
    • Graph 31: population by age segment, 2002-22
    • Graph 32: top places of birth of immigrants, 2016-21
  5. Appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

Below is a sample report, understand what you are buying.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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