2022
0
China Attitudes towards Personal Data Privacy Market Report 2022
2022-09-22T17:36:36+01:00
OX1103091
3695
155808
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Report
en_GB
“As consumers become more privacy-conscious, they also have more expectations and higher requirements for how companies protect their privacy. Companies can view the protection of data privacy as a point…

China Attitudes towards Personal Data Privacy Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

“As consumers become more privacy-conscious, they also have more expectations and higher requirements for how companies protect their privacy. Companies can view the protection of data privacy as a point of differentiation. Respecting consumers’ data privacy may help them gain more trust.”

– Blair Zhang, Research Analyst

Key issues covered in this Report:

  • The different levels of confidentiality of each type of personal information
  • Methods to protect personal data privacy
  • Concerns over personal data privacy
  • Expected service by sharing personal data
  • Information willing to provide for customisation
  • Attitudes towards personal data privacy

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition covered in this Report
        • Executive Summary

            • The market
              • Companies and brands
                • The consumer
                  • Strong awareness of privacy protection is observed
                    • Figure 1: Confidential information, 2022
                  • Consumers start protecting privacy by providing only essential information
                    • Figure 2: Methods to protect privacy, 2022
                  • Consumers feel helpless when met with a privacy leak
                    • Figure 3: Concerns over privacy, 2022
                  • Consumers share data mainly to make purchasing more efficient and gain more personalisation
                    • Figure 4: Expected service by sharing data, 2022
                  • Consumers are more willing to share purchase data than lifestyle data
                    • Figure 5: Information willing to provide, 2022
                  • Attitudes towards personal data privacy
                    • Figure 6: Attitudes towards personal data privacy, 2022
                  • What we think
                  • Issues and Insights

                    • The way companies handle consumer data and privacy becomes a point of differentiation
                      • Consumers expect benefits in return when sharing personal data
                      • Market Factors

                        • Frequent occurrence of privacy leaks shows a yet-insecure environment
                          • Evolving regulations help the market to grow healthy
                            • Domestic laws
                              • International regulations
                                • Companies are taking action to reassure consumers
                                • What’s In?

                                    • iPhone lets consumers make an independent choice
                                      • Figure 7: iPhone reminds the user whether to stop app’s data tracking activities, 2022
                                      • Figure 8: iPhone gives the users the option of authorising a full album access, 2022
                                    • Alipay cancelled its request for unnecessary functions
                                      • Figure 9: Alipay’s function setting on clipboard, 2020
                                    • Tencent is making continued efforts to enhance its data-usage transparency
                                      • Figure 10: Tencent privacy protection platform, 2022
                                    • Proxy phone number services help protect users’ privacy
                                      • Figure 11: Eleme use proxy phone numbers to protect privacy, 2022
                                    • Apple advertises to promote its concept of protecting privacy
                                      • Figure 12: iPhone’s advertisement on personal data privacy, 2022
                                    • LemonBox is giving control back to users by providing a limited-data-collection model
                                      • Figure 13: LemonBox’s privacy policy on WeChat mini-program, 2022
                                    • Google is giving control back to users
                                    • Confidential Information

                                      • Consumers have a strong awareness of personal data privacy protection
                                        • Figure 14: Confidential information, 2022
                                      • Females are more concerned than males about the top confidential information type’s security
                                        • Figure 15: Selected confidential information – Cannot be shared under any circumstances, by gender, 2022
                                      • Young consumers hold a more open attitude toward trading physical health data
                                        • Figure 16: Confidential information – Health information (eg weight, blood pressure) obtained with smartphones or wearable devices, by age, 2022
                                      • People are not refusing to share data but expect a sense of control
                                        • Figure 17: Types of confidential information that “can share it with others with my permission” – Repertoire analysis, 2022
                                    • Methods to Protect Privacy

                                      • Consumers start protecting privacy by only providing necessary information
                                        • Figure 18: Methods to protect privacy, 2022
                                      • Not many consumers take proactive privacy protections
                                        • Limiting the amount of requested data gives consumers a reliable impression of data management
                                          • Figure 19: Selected methods to protect privacy – Deny permissions request by apps or platforms, by age, 2022
                                      • Concerns over Privacy

                                        • The feeling of powerlessness after a privacy leak is what concerns consumers most
                                          • Figure 20: Concerns over privacy, 2022
                                        • Telling consumers the potential benefits of exchanging data may work
                                          • Consumers need to get a real understanding of what they agree to
                                            • Figure 21: Concerns over privacy – Obscure privacy commitment terms, by age, 2022
                                        • Expected Service by Sharing Data

                                          • Consumers share data mainly to make purchasing more efficient and personal
                                            • Figure 22: Expected service by sharing data, 2022
                                          • Consumers share data for additional discounts
                                            • Figure 23: Expected service by sharing data – Additional discount, 2022
                                          • Allowing consumers to share analysis results may work
                                            • Figure 24: Expected service by sharing data – Reviewing shopping behaviours, by age, 2022
                                        • Information Willing to Provide

                                          • Consumers are more willing to share purchase data compared to lifestyle data
                                            • Figure 25: Information willing to provide, 2022
                                          • Subscription service model may attract consumers, especially younger
                                            • Figure 26: Information willing to provide – How often do I buy products of this category, 2022
                                          • Pet owners are more willing to share data for customisation
                                            • Figure 27: Information willing to provide, by living situation, 2022
                                        • Attitudes towards Personal Data Privacy

                                          • Privacy awareness is strong but still scope to improve
                                            • Figure 28: Attitudes towards the ownership of personal data privacy, by education level, 2022
                                          • Stakeholders have to build trusting relationship with consumers
                                            • Figure 29: Attitudes towards the third party when sharing personal data, 2022
                                          • No one has yet built a trust monopoly
                                            • Figure 30: Attitudes towards paying extra fee to keep privacy safe, 2022
                                          • Brands’ data management practices affect people’s shopping decisions
                                            • Figure 31: Attitudes towards sharing personal privacy data for improving shopping experience, by gender and age, 2022
                                        • Appendix – Methodology and Abbreviations

                                          • Methodology
                                            • Abbreviations

                                            About the report

                                            This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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