2023
0
China Attitudes towards Skin Tone Management Products Market Report 2023
2023-06-02T04:02:04+01:00
OX1155937
3695
163763
[{"name":"Consumer Attitudes","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-attitudes"},{"name":"Skincare","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/skincare"}]
Report
en_GB
“Despite tightened regulation of whitening efficacy claims, skin tone management will still be an extremely important functional pillar among all, given consumers’ strong need and diverse ways of problem-solving. On…

China Attitudes towards Skin Tone Management Products Market Report 2023

£ 3,695 (Excl.Tax)

Report Summary

“Despite tightened regulation of whitening efficacy claims, skin tone management will still be an extremely important functional pillar among all, given consumers’ strong need and diverse ways of problem-solving. On the other hand, as competition around ingredients and efficacies intensifies in the facial skincare sector, brands will need to seek breakthroughs by superior storytelling and finding opportunities in niche new segments such as anti-pollution/blue light or from adjacent categories such as face base makeups.”

– Yali Jiang, Associate Director

Key issues covered in this Report:

  • Market overview and regulation interpretation
  • New product trends and marketing activities
  • Needs gap between current and ideal skin tones
  • Skin tone issues and reasons for them
  • Solutions for skin tone issues and selection factors for skin tone management products
  • Attitudes towards skin tone management.

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Definitions
          • Subgroup definitions (by monthly personal income):
          • Executive Summary

              • Market and competition
                • The consumer
                  • Consumers desire a whiter but natural skin tone, but not absolute white
                    • Figure 1: Current and ideal skin tone, 2023
                  • Dull complexion frustrates consumers most, followed by dark eye circles
                    • Figure 2: Skin tone issues, 2023
                  • Unhealthy lifestyles cause almost all skin tone issues
                    • Figure 3: Reasons for skin tone issues, 2023
                  • Facial skincare and face base makeup are of equal importance to skin tone management
                    • Figure 4: Methods adopted for skin tone issues, 2023
                  • Consumers seek scientific RTBs in their process of selection
                    • Figure 5: Selection factors for skin tone management products, 2023
                  • Consumers pursue gentle products with visible skin tone management effects
                    • Figure 6: Expectation/understanding of skin tone management products, 2023
                  • What we think
                  • Issues and Insights

                    • Deal with dull complexion by targeting the ‘staying-up’ consumers
                        • Figure 7: Example of skin tone management by targeting “staying up”, China
                        • Figure 8: Bigdrop 0:00 series targeting skin tone issues caused by staying up, China
                        • Figure 9: Bigdrop’s AI testing and emotional caring to consumers, China
                      • Colour cosmetics, especially face base makeup is key in skin tone management
                        • Figure 10: Example of liquid foundation with antioxidant claims, China
                        • Figure 11: Examples of cushion foundation and powder with “preventing dullness” claims, China
                      • Natural skin tone will be the next opportunity for skin tone management
                      • Market Factors

                        • Skin tone management promising due to consumers’ pursuit of improvement and betterment
                          • Multiple ways of skin tone management opens up new opportunities
                            • Skin tone management extended from face to body
                              • Continuously tightened regulations on skin tone management
                                • Starting in 2013: from whitening to freckle-removal/whitening, broadened range of special-use cosmetics
                                  • Stricter requirements on efficacy claims and ingredients due to concerns over safety
                                    • Further guidance for R&D: official definition of freckle-removing/whitening ingredients and clear segmentation by mechanism
                                    • Marketing Activities

                                      • Shifting oil skincare trend towards skin brightening to create new growth engine
                                        • Figure 12: Examples of oil makers promoting brightening benefits through oil skincare, China
                                      • Superior effects supported by multiple RTBs
                                        • Figure 13: Examples of brightening benefits supported multiple RTBs, China
                                      • Maximise profitability through brand synergy
                                        • Figure 14: Example of a skin tone management brand building up presence through brand synergy, China
                                    • New Product Trends

                                      • Whitening claims in China’s facial skincare market declining, but growing in overseas markets
                                        • Figure 15: New launches with whitening claims in face/neck care market, China, South Korea, Japan,, France, UK and US, 2019-23 (Jan-Apr)
                                      • With no exception, the portion of whitening claims has decreased in China’s major BPC categories
                                        • Figure 16: New face/neck care launches with skin tone related claims, China, 2019-23 (Jan-Apr)
                                        • Figure 17: Examples of facial skincare products with “whitening licence”, China
                                        • Figure 18: Examples of facial skincare products with brightening/illuminating and antioxidant claims, China
                                        • Figure 19: Examples of eye care products with “reducing dark circles” claims, China
                                      • Antioxidant, a rising claim in new face base makeup launches
                                        • Figure 20: New foundations / fluid illuminators launches with skin tone related claims, China, 2019-23 (Jan-Apr)
                                      • Providing different options to meet different skin tone management needs
                                        • Figure 21: Example of skin tone management series featuring different ingredient concentration levels, China
                                      • Format and texture innovation to ensure efficacy
                                        • Figure 22: Examples of format and texture innovations in skin tone management products, China
                                      • Sunscreen goes beyond sun protection
                                        • Figure 23: New sunscreen launches with whitening claim, China, 2019-23 (Jan-Apr)
                                        • Figure 24: Examples of sunscreen containing whitening benefits, China
                                    • Current and Ideal Skin Tone

                                      • From yellowish to pale and white, great needs gaps to fulfil
                                        • Figure 25: Current and ideal skin tone, 2023
                                      • Less than 10% of consumers with yellowish skin tone are satisfied with it
                                        • Figure 26: Ideal skin tone – current skin tone, yellowish, 2023
                                        • Figure 27: Current skin tone – Yellowish, by selected demographics, 2023
                                      • Females desire pale while males desire natural skin tone
                                        • Figure 28: Current and ideal skin tone, by gender, 2023
                                      • Pale skin tone more desired by 25-29s while natural skin tone more desired by 50-59s
                                        • Figure 29: Current and ideal skin tone, by age, 2023
                                    • Skin Tone Issues

                                      • Dull complexion is the skin tone issue of most concern
                                        • Figure 30: Skin tone issues, 2023
                                      • Females pay more attention to skin tone issues in general
                                        • Figure 31: Skin tone issues, by gender, 2023
                                      • Attention towards complexion issues and pigmentation grows with women’s age …
                                        • Figure 32: Skin tone issues, female, by age, 2023
                                      • … while skin tone issues are common among males aged 25-49
                                        • Figure 33: Skin tone issues, male, by age, 2023
                                      • Consumers with yellowish skin tone have more complexion skin issues
                                        • Figure 34: Skin tone issues, by current skin tone, 2023
                                    • Reasons for Skin Tone Issues

                                      • Unhealthy lifestyle is the top perceived reason that leads to skin tone issues
                                        • Figure 35: Reasons for skin tone issue, 2023
                                      • Obvious skin colour differences between face and neck is hard to deal with
                                        • Figure 36: Reasons for skin tone issues, by skin tone issue, 2023
                                      • Women more aware of skin tone issues caused by external factors
                                        • Figure 37: Examples of facial skincare products with “anti-pollution”/ “photo-protection” claim, China
                                        • Figure 38: Reasons for skin tone issues, by gender, 2023
                                      • Young consumers exhibit more lifestyle-related skin tone issues
                                        • Figure 39: Reasons for skin tone issues, by age, 2023
                                    • Methods Adopted for Skin Tone Issues

                                      • Comprehensive methods adopted to resolve skin tone issues
                                          • Figure 40: Methods adopted for skin tone issues, 2023
                                        • Females proactively seek solutions for skin tone management in diverse ways
                                          • Figure 41: Methods adopted for skin tone issues, by gender, 2023
                                        • Good economic conditions enable consumers to explore more solutions
                                          • Figure 42: Methods adopted for skin tone issues, by monthly personal income, 2023
                                        • Facial skincare is more for skin complexion issues while concealer is more for acne marks
                                          • Figure 43: Methods adopted for skin tone issues, by skin tone issues, 2023
                                        • Consumers explore solutions out of the box of their hypotheses
                                          • Figure 44: Methods adopted for skin tone issues, by reasons for skin tone issues, 2023
                                      • Selection Factors

                                        • Multi benefits are top sought values
                                          • Figure 45: Selection factors for skin tone management products, 2023
                                        • Holding licence for whitening is especially valued by 25-29s
                                          • Figure 46: Selection factors for skin tone management products, by age, 2023
                                        • Consumers with high incomes are more open-minded over different RTBs
                                          • Figure 47: Selection factors for skin tone management products, by monthly personal income, 2023
                                        • Multiple benefits, ‘whitening’ licence and well-known ingredients could reach nearly 90% of consumers
                                          • Figure 48: TURF analysis of selection factors for skin tone management products, 2023
                                      • Attitudes towards Skin Tone Management

                                        • Skin tone management is just one aspect of skin management
                                          • Figure 49: Skincare needs during daily skincare routine, 2023
                                          • Figure 50: Skincare needs during daily skincare routine, by gender and age, 2023
                                        • Detailed skin colour imperfections gain more attention than complexion issues
                                          • Figure 51: Skin tone management needs, 2023
                                        • 25-29s care about both overall skin tone issues and detailed skin colour imperfections
                                          • Figure 52: Skin tone management needs, by gender and age, 2023
                                        • Using multiple skincare items with skin tone management claims could strengthen the effects
                                          • Figure 53: Usage preferences for skin tone management products, 2023
                                          • Figure 54: Usage preferences for skin tone management products, by age, 2023
                                        • Consumers seek scientific and gentle skin tone management solutions
                                          • Figure 55: Expectation/understanding of skin tone management products, 2023
                                          • Figure 56: Examples of facial skincare products with “skin tone management effect in shorter-period” claim, China
                                          • Figure 57: Examples of facial skincare products with “effective period being consistent with the skin metabolism cycle”, China
                                          • Figure 58: Examples of facial skincare products with “gentle skin tone management effects” claim, China
                                        • Consumers tend to select skin tone management products based on their own research and skin conditions
                                          • Figure 59: Skin tone management products selection, 2023
                                      • Beauty Personas

                                        • Who are they?
                                          • Beauty Mavens leverage diverse methods for skin tone management
                                            • Figure 60: Selected methods adopted for skin tone issues, by beauty persona, 2023
                                          • Result of years of R&D appeals to Conservative Consumers
                                            • Figure 61: Selected selection factors for skin tone management products, by beauty persona, 2023
                                        • Appendix – Methodology and Abbreviations

                                          • Methodology
                                            • Abbreviations

                                            About the report

                                            This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                            Market

                                            Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                            Consumer

                                            Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                            Brand/Company

                                            Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                            Data

                                            Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                            *databooks not available with UK B2B Industry reports.

                                            Below is a sample report, understand what you are buying.

                                            Click to show report
                                            2024 Sample Consumer Cover

                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

                                            Trusted by companies. Big and small.

                                            Want to speak to us directly?

                                            Contact us with your enquiry and our expert global team can help.

                                            Get in touch