2023
0
Thai Attitudes towards Technology Market Report 2023
2024-01-30T02:01:12+00:00
REP309FC379_3FB1_4840_B0B1_FF1658DA1C2A
2195
169948
[{"name":"Consumer Attitudes","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-attitudes"},{"name":"Technology","url":"https:\/\/store.mintel.com\/industries\/technology"}]
Report
en_GB
Beyond convenience and enjoyment, elevate affordability and sustainability in tech adoption, and promote healthy and safe tech-driven lifestyles.Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand…

Thai Attitudes towards Technology Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Beyond convenience and enjoyment, elevate affordability and sustainability in tech adoption, and promote healthy and safe tech-driven lifestyles.

Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
  2. KEY TRENDS AND MARKET FACTORS

    • The age of AI
    • Graph 1: consumers’ knowledge of artificial intelligence (AI)*, 2024
    • Technology enhances personalisation
    • Alarming threats from technology
  3. WHAT CONSUMERS WANT AND WHY

    • A lifestyle centred on convenience and entertainment
    • Graph 2: motivation to buy new tech products, by smartphone ownership and usership, 2023
    • Graph 3: activities done regularly, by smartphone ownership and usership, 2023
    • Graph 4: activities done regularly, by age group, 2023
    • Graph 5: activities done regularly, by monthly personal income, 2023
    • Graph 6: activities done regularly, by age group, 2023
    • Graph 7: channels used to receive updates about technology, by gender, 2023
    • Graph 8: channels used to receive updates about technology, by age group, 2023
    • Merge affordability and sustainability in tech adoption
    • Graph 9: consumers who like to be amongst the first to try new technologies, by age group, 2023
    • Graph 10: discretionary purchases over the past 12 months, 2023
    • Graph 11: attitudes toward technologies, by wearable device owner but inactive user, 2023
    • Graph 12: motivation to buy new tech products, by age group, 2023
    • Graph 13: consumers who agree that renting tech products is more affordable than buying them, by age group and area, 2023
    • Graph 14: consumers who agree that free trials could make people more interested in purchasing new tech products, by monthly household income, 2023
    • Foster a healthy and safe tech-driven lifestyle
    • Graph 15: social media contributing to the mental health conditions consumers have experienced in the last six months, by age group, 2022
    • Graph 16: factor encouraging consumers to buy a mental health product/service, by gender and area, 2022
    • Graph 17: motivation to buy new tech products and activity done regularly, by technology ownership and usership, 2023
    • Graph 18: attitudes towards technology knowledge and digital data, 2023
  4. APPENDIX

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    Consumer

    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    Data

    Market reports provide appendices of data to support the research and insight produced. Our databooks are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

    Below is a sample report, understand what you are buying.

    Click to show report
    Thai Consumer Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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