2022
0
China Attitudes towards Uncertainties Market Report 2022
2022-07-16T04:02:52+01:00
OX1100681
3695
153320
[{"name":"Consumer Attitudes","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-attitudes"}]
Report
en_GB
“An environment full of uncertainty has made people pay more attention to mental health and home environment, which are the hotspots for brands to follow up. In addition, brands also…

China Attitudes towards Uncertainties Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

“An environment full of uncertainty has made people pay more attention to mental health and home environment, which are the hotspots for brands to follow up. In addition, brands also need to provide more reassurances to alleviate the stress caused by uncertainty. For example, providing monitoring functions to give back the sense of control to consumers, taking more corporate social responsibility to build a reliable brand image, etc.”
– Blair Zhang, Research Analyst

Key issues covered in this Report

  • The profile picture of different types of consumers, including the Conservative who Adapts to Change, the Live-in-the-moment Optimist, the Uplifting Future Planner, and the Cautious Pessimist.
  • What are the uncertainties bothering consumers the most?
  • How do uncertainties affect the way of living and consumption?
  • Reasons for spending more on offline experiences
  • Changes in attitudes towards brand images
  • Stress management methods

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Covered in this Report
          • Demographic classifications
          • Executive Summary

              • The market
                • Companies and brands
                  • The consumer
                    • Brief profile pictures of consumer segments
                        • Figure 1: Attitudes towards uncertainties – Strongly agree, by consumers segmentation, 2022
                      • COVID-19 outbreak and health are the top two concerns for consumers
                        • Figure 2: Uncertainties in lives that bother the most, 2022
                      • Uncertainties raise attention to mental health
                        • Figure 3: Impact of uncertainties on lifestyle and spending, 2022
                      • People pay for offline activities for a deeper memory
                        • Figure 4: Reasons for paying more for offline experience, 2022
                      • Uncertainty makes people value brands with strong social responsibility
                        • Figure 5: Changed attitudes towards brands’ characteristics, 2022
                      • Enjoying food is the most popular way to destress
                        • Figure 6: Stress management methods, 2022
                      • What we think
                      • Issues and Insights

                        • How do uncertainties change consumer sentiment and people’s lifestyle?
                          • How should brands react to consumers’ evolving needs amid uncertainties?
                          • Market Factors

                            • Uncertain international environment inhibits consumption and raises new requirements for Chinese companies
                              • The new wave of COVID-19 outbreak puts pressure on consumption market
                                • The government has issued economic stimulus policies
                                  • China’s industrialisation process has entered a stage of being stimulated by local innovation
                                  • Marketing Strategy

                                      • Tmall provides a ‘little luck’ during 618 Shopping Festival
                                        • Figure 7: Tmall’s advertisement for the 618 Shopping Festival, 2022
                                      • Proya takes care of emotional wellbeing of the young generation
                                        • Figure 8: Proya launched the guide to provide psychology help, 2021
                                      • Innocent juice advertises in a humorous way
                                        • Figure 9: Innocent juice’s advertisement, 2022
                                      • By-Health builds up a transparent factory and provides traceable information
                                        • Figure 10: By-Health transparent factory, 2022
                                      • CHOCDAY pays attention to public welfare such as environmental protection
                                        • Figure 11: CHOCDAY’s advertisement about environmental protection, 2022
                                    • Consumer Segmentation

                                      • Four types of consumers
                                          • Figure 12: Four types of consumers, 2022
                                        • Characteristics of each consumer segment
                                          • Conservatives who Adapt to Change
                                            • Living-in-the-moment Optimists
                                              • Uplifting Future Planners
                                                • Cautious Pessimists
                                                    • Figure 13: Attitudes towards uncertainties – Strongly agree, by consumers segmentation, 2022
                                                • Uncertainties of Concern

                                                  • COVID-19 outbreak and health are the top two concerns for consumers
                                                    • Figure 14: Uncertainties in lives that bother the most, 2022
                                                  • Uncertainties’ impacts differ among consumer segments
                                                    • Figure 15: Uncertainties in lives that bother the most, by consumer segmentation, 2022
                                                • Impact of Uncertainties on Lifestyle and Spending

                                                  • Uncertainties raise attention to mental health
                                                    • Figure 16: Impact of uncertainties on lifestyle and spending, 2022
                                                  • Find upgrade needs from the home scenarios
                                                    • Figure 17: Impact of uncertainties on lifestyle and spending – More attention to the quality of life at home, 2022
                                                  • Conservatives who Adapt to Change are more likely to break through themselves
                                                    • Figure 18: Impact of uncertainties on lifestyle and spending, by consumer segmentation, 2022
                                                • Reasons for Paying More for Offline Experience

                                                  • Seeking memorable offline activities with authentic sensorial and interactive experience
                                                    • Figure 19: Reasons for paying more for offline experience, 2022
                                                  • Expectations for offline experiences differ among segmentations
                                                    • Figure 20: Reasons for paying more for offline experience, by consumer segmentation, 2022
                                                • Impact of Uncertainties on Brand Perception

                                                  • Uncertainty makes people value brands with strong social responsibility
                                                    • Figure 21: Changed attitudes towards brands’ characteristics, 2022
                                                  • A brand’s caring for health wins trust among middle-aged and older females
                                                    • Figure 22: Changed attitudes towards brands’ characteristics, by gender and age, 2022
                                                  • What people worry about affects what they expect from brands
                                                    • Figure 23: Changed attitudes towards brands’ characteristics – More trustworthy, by the uncertainties that bothered, 2022
                                                  • Brand characteristics preference differs among segmentation
                                                    • Figure 24: Changed attitudes towards brands’ characteristics – More trustworthy, by consumer segmentation, 2022
                                                • Ways of Stress Management

                                                  • Consumers are not bothered by anxiety that much
                                                    • Figure 25: Assessment of anxiety status, by gender and age, 2022
                                                    • Figure 26: Assessment of anxiety status, by consumer segmentation, 2022
                                                  • Enjoying food is the most popular way to destress
                                                    • Figure 27: Stress management methods, 2022
                                                  • Getting close to nature and families is trending
                                                    • Figure 28: Stress management methods, by age, 2022
                                                  • Conservatives who Adapt to Change enjoy decorating home as destress method
                                                    • Figure 29: Stress management methods, by consumer segmentation, 2022
                                                • Appendix – Methodology and Abbreviations

                                                  • Methodology
                                                    • Abbreviations

                                                    About the report

                                                    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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                                                    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

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                                                    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                    Brand/Company

                                                    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

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