2023
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Chinese Attitudes towards Uncertainties Market Report 2023
2023-11-24T10:01:40+00:00
REP8B2FB9CD_8DD6_45C7_868C_0DAC746254D1
3695
168280
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Report
en_GB
Feelings of uncertainty are driving consumer demand for emotional values through consumption and higher requirements for brands to assume social responsibility.Blair Zhang, Senior Research Analyst, Consumer Trends, Fashion and…

Chinese Attitudes towards Uncertainties Market Report 2023

£ 3,695 (Excl.Tax)

Report Summary

Feelings of uncertainty are driving consumer demand for emotional values through consumption and higher requirements for brands to assume social responsibility.

Blair Zhang, Senior Research Analyst, Consumer Trends, Fashion and Luxury, China

Table of Contents

  1. Executive Summary

    • Key issues covered in this Report
    • The market
    • The consumer
    • Graph 1: four types of consumers, 2023
    • Graph 2: assessment of anxiety status, 2022-23
    • Graph 3: uncertainties in lives that bother consumers the most, 2022-23
    • Graph 4: involution and lower desire lifestyle, 2021-23
    • Graph 5: most relaxed scenarios, 2023
    • Graph 6: impact of uncertainties on consumption, 2023
    • Issues and insights
    • What we think
  2. The market

    • Market factors
    • Graph 7: consumers' confidence in the next three months, 2020-23
    • Marketing highlights
    • Graph 8: total mentions of 'activities (活动)' and 'gathering (聚会)' on social media channels*, 2022-23
    • Graph 9: mentions of 'Dazi (搭子)' on social media channels*, 2022-23
    • Consumers leverage the inner power of their minds to fight against the pressure of uncertainty
  3. The consumer

    • Consumer segmentation
    • Graph 10: four types of consumers, 2023
    • Graph 11: attitudes towards uncertainties – strongly agree, by consumer segmentation, 2023
    • Assessment of anxiety status
    • Graph 12: assessment of anxiety status, 2022-23
    • Graph 13: assessment of anxiety status – not anxious at all and a little anxious, by gender and age, 2022-23
    • Graph 14: assessment of anxiety status, by gender and age, 2023
    • Graph 15: assessment of anxiety status, by consumer segmentation, 2023
    • Uncertainties of concern
    • Graph 16: uncertainties in lives that bother the most, 2022-23
    • Graph 17: uncertainties in lives that bother the most – my health or my family's, by age, 2022-23
    • Graph 18: uncertainties in lives that bother the most – personal career development, by age and education level, 2022-23
    • Graph 19: uncertainties in lives that bother the most, by consumer segmentation, 2023
    • Involution and lower desire lifestyles
    • Graph 20: Involution and lower desire lifestyle, 2021-23
    • Graph 21: mentions of 'low-desire lifestyle (低欲望生活)' on Xiaohongshu, 2022-23
    • Graph 22: consumers who look forward to a more desire-free lifestyle, 2023
    • Graph 23: involution and lower-desire lifestyles, by consumer segmentation, 2023
    • Most relaxed scenarios
    • Graph 24: most relaxed scenarios, 2023
    • Graph 25: most relaxed scenarios – take a walk in the neighbourhood/street near home, by age, 2023
    • Graph 26: most relaxed scenarios – when I'm with my children, by consumer segmentation, 2023
    • Impact of uncertainties on consumption
    • Graph 27: impact of uncertainties on consumption, 2023
    • Graph 28: impact of uncertainties on consumption – attitudes towards marketing messages, by age, 2023
    • Graph 29: impact of uncertainties on consumption, by consumer segmentation, 2023
  4. issues and insights

    • Embed a sense of healing into community businesses
    • Treat consumers sincerely with truthful communication to build a reliable brand image
    • Take on a socially conscious role to stand out
  5. Appendix – methodology and abbreviations

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    Consumer

    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    Data

    Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

    *databooks not available with UK B2B Industry reports.

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    2024 Sample Consumer Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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