2024
0
China Auto Marketing and Retailing Market Report 2024
2024-03-18T08:03:33+00:00
REP0FCFFE76_145C_435D_AADA_D82C29349F01
3695
171617
[{"name":"Automotive","url":"https:\/\/store.mintel.com\/industries\/transport\/automotive"},{"name":"Retail","url":"https:\/\/store.mintel.com\/industries\/retail"}]
Report
en_GB
China's automotive industry is entering a golden age of free competition. Competition among brands is no longer solely determined by product strength. Marketing content and formats have emerged as key…

China Auto Marketing and Retailing Market Report 2024

£ 3,695 (Excl.Tax)

Report Summary

China's automotive industry is entering a golden age of free competition. Competition among brands is no longer solely determined by product strength. Marketing content and formats have emerged as key factors directly influencing brand image and the trust established with car owners.

Austin Yuan, Senior Analyst, China Insights

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • The market
    • The consumer
    • Graph 1: Car purchase condition, by city tier, 2023
    • Graph 2: Changes in information channels, 2022 vs 2023
    • Graph 3: Brand image, 2023
    • Issues and insights
    • What we think
  2. The market

    • Market factors
    • Graph 4: Retail sales volume of passenger cars in China, 2016-2023
    • Marketing activities
    • New product trends
  3. The consumer

    • The difference between current car owners and potential car owners
    • Graph 5: Car purchase condition, by city tier, 2023
    • Graph 6: Car purchase condition, by energy type, 2023
    • Graph 7: Preferred energy type for potential car owners, by car brands region, 2023
    • Graph 8: Car energy type, by car brands region, 2023
    • Changes in interest in car-related content
    • Graph 9: Changes in interest in car-related content, 2023
    • Graph 10: Changes in interest in car-related content, by energy type, 2023
    • Graph 11: Changes in interest in car-related content, by gender, 2023
    • Graph 12: Changes in interest in car-related content, by car purchase price, 2023
    • Changes in information channels
    • Graph 13: Changes in information channels, 2022 vs 2023
    • Graph 14: Changes in information channels, by city tier, 2022 vs 2023
    • Graph 15: Changes in information channels, by car purchase price, 2022 vs 2023
    • Interest in peripheral products
    • Graph 16: Interest in peripheral products, 2023
    • Graph 17: Interest in peripheral products – brand of your most frequently driven car, by energy type, 2023
    • Graph 18: Interest in peripheral products – brand of your most frequently driven car, by city tier, 2023
    • Graph 19: Interest in peripheral products – foreign newcomers brands, by gender, 2023
    • Graph 20: Interest in peripheral products – domestic newcomers brands, by gender, 2023
    • Activities to enhance brand affinity
    • Graph 21: Activities to enhance brand affinity, 2023
    • Graph 22: Activities to enhance brand affinity, by energy type, 2023
    • Graph 23: Activities to enhance brand affinity, by potential BEV buyers' car purchase conditions, 2023
    • Brand image tracking
    • Graph 24: 2023 minus 2021
    • Graph 25: Brand image, 2023
    • Graph 26: Brand image – youthful, by city tier, 2021 vs 2023
    • Graph 27: Brand image – up-to-date/trendy, by city tier, 2021 vs 2023
    • Graph 28: Brand image – Tesla – strong technical capability, by energy type, 2021 vs 2023
    • Experiences sharing on different platforms
    • Graph 29: Positive vs negative experiences sharing on different platforms (rebased on respondents who have shared previously), 2023
    • Graph 30: Experiences sharing on different platforms – shared before vs never shared before, 2023
    • Graph 31: Experiences sharing on different platforms – WeChat, by gender, 2023
    • Graph 32: Experiences sharing on different platforms – lifestyle sharing platforms, by gender, 2023
    • Graph 33: Experiences sharing on different platforms – shared before, by energy type, 2023
  4. Issues and insights

    • Appendix – methodology and abbreviations

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