2022
0
Ireland Automotive Retailing Market Report 2022
2022-12-15T03:01:55+00:00
OX1101307
1495
158586
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Report
en_GB
“The onset of the cost-of-living crisis has done little to help the automotive retailing sector recover from COVID-19, with consumers attempting to drive less to avoid fuel spending. However, the…

Ireland Automotive Retailing Market Report 2022

£ 1,495 (Excl.Tax)

Report Summary

“The onset of the cost-of-living crisis has done little to help the automotive retailing sector recover from COVID-19, with consumers attempting to drive less to avoid fuel spending. However, the crisis has seen consumers show greater interest in electric vehicles.”
– Brian O’Connor, Senior Consumer Analyst

This Report looks at the following areas:

  • Franchised new-car dealers – those under contract to specific car manufacturers or importers.
  • Multi-franchise new-car dealers – those with contracts that enable them to sell the products of more than one manufacturer.
  • Independents – dealers that sell used vehicles from various manufacturers, some of which specialise in nearly-new or pre-registered cars.
  • Second-hand dealers – those selling any make of used car, of any age.
  • Automotive auctions – these are mainly used by motor dealers to buy their own stock, but some private individuals also purchase cars through auctions.

Table of Contents

  1. Overview

    • What you need to know
      • Issues covered in this Report
      • Executive Summary

          • The market
            • Figure 1: Total new car registrations, IoI, NI and RoI, 2017-27
            • Figure 2: New car registrations, by engine type, RoI, 2021 and 2022
            • Figure 3: Short-, medium- and long-term impact of COVID-19 on automotive retailing, 2022-27
          • Market factors
            • Car prices continue to grow in 2022
              • Figure 4: Car price inflation vs new and second-hand cars, UK (including NI), 2017-22
              • Figure 5: Consumer price index for car prices, RoI, 2017-22
            • Cost-of-living crisis seeing consumers less able to afford to buy cars
              • Figure 6: How consumers describe their current financial situation, IoI, 2022
            • COVID-19 created more savers
              • Figure 7: How COVID-19 has impacted saving behaviours, IoI, 2021
            • Increasing fuel prices affecting car ownership
              • Figure 8: Consumer price index for unleaded petrol and diesel, RoI, 2017-22
            • EU regulations on safety change
              • Sustainability trend could drive alt-fuel vehicle demand
                • Who’s innovating?
                  • The consumer
                    • Continued strong ownership levels of cars in Ireland
                      • Figure 9: Car ownership, NI and RoI, 2021 and 2022
                    • Stronger purchasing activity around second-hand vehicles
                      • Figure 10: When consumers bought their car, and if it was new or second-hand, NI and RoI, 2022
                    • Lack of licence main reason for not owning a car
                      • Figure 11: Reasons why consumers do not currently personally own a car, NI and RoI, 2022
                    • Main dealers the preferred channel
                      • Figure 12: Where consumers purchased their last car (new or second-hand), NI and RoI, 2022
                    • Intention for next car continues to move towards traditional fuels
                      • Figure 13: Type of car consumers intend to buy in the next three years, NI and RoI, 2022
                    • Car viewed as vital to ‘survival’
                      • Figure 14: Agreement with statements relating to cars, NI and RoI, 2022
                  • The Market – What You Need to Know

                    • COVID-19 recovery slowed by cost-of-living issues
                      • Car prices continue to grow in 2022
                        • Cost-of-living crisis seeing consumers less able to afford to buy cars
                          • COVID-19 created more savers
                            • Increasing fuel prices affecting car ownership
                              • EU regulations on safety change
                                • Sustainability trend could drive alt-fuel vehicle demand
                                • Market Size and Forecast

                                    • Short-, medium- and long-term impact on the industry
                                      • Figure 15: Short-, medium- and long-term impact of COVID-19 on automotive retailing, 2022-27
                                    • Recovery in car registrations in 2021 for RoI, NI registrations remained skittish
                                      • Figure 16: Total new car registrations, IoI, NI and RoI, 2017-27
                                    • Toyota tops car registration table in RoI
                                      • Figure 17: New car registrations, by top 10 brands of cars, RoI, 2020-22
                                      • Figure 18: New car registrations, by top 10 brands of cars, UK (including NI), 2020 and 2021
                                    • Electric car registrations increase 79% in RoI
                                      • Figure 19: New car registrations, by engine type, RoI, 2021 and 2022
                                      • Figure 20: New car registrations (year to date), by engine type, UK (including NI), 2021 and 2022
                                  • Market Drivers

                                    • Car prices continue to increase despite a softening in the used car market
                                      • Figure 21: Car price inflation vs new and second-hand cars, UK (including NI), 2017-22
                                      • Figure 22: Consumer price index for car prices, RoI, 2017-22
                                    • Cost-of-living crisis likely to influence demand for automotive goods
                                      • Figure 23: How consumers describe their current financial situation, IoI, 2022
                                      • Figure 24: How consumer feel about their financial situation for the year ahead, IoI, 2022
                                    • COVID-19 fears subside…might see return to public transport for many
                                      • Figure 25: How concerned consumers are with being exposed to COVID-19, IoI, 2020-22
                                      • Figure 26: How COVID-19 has impacted saving behaviours, IoI, 2021
                                    • Ukraine conflict causing supply chain issues
                                      • Figure 27: Expected impact of the conflict in Ukraine on household finances, IoI, 2022
                                    • Increasing fuel prices affecting car ownership
                                      • Figure 28: Consumer price index for unleaded petrol and diesel, UK (including NI), 2017-22
                                      • Figure 29: Consumer price index for unleaded petrol and diesel, RoI, 2017-22
                                      • Figure 30: Transport-related costs that Irish consumers have been affected by in the last 2 months, IoI, 2022
                                    • EU introduces new vehicle safety regulation standards
                                      • Increased sustainability concerns will help to drive more consumers to alternative fuel vehicles
                                        • Figure 31: “How environmentally friendly would you say your lifestyle is?”, NI and RoI, 2022
                                        • Figure 32: Sustainable activities that consumers engage in, by frequency, NI and RoI, 2022
                                    • Companies and Brands – What You Need to Know

                                      • Pollution filters in and around cars
                                        • Robotic charging stations for electric vehicles
                                          • Encouraging more driving for leisure
                                          • Who’s Innovating?

                                              • Electric vehicles continue to grip market attention
                                                  • Figure 33: Agreement with statements relating to ethics, IoI, 2022
                                                • Advances in automotive safety technology
                                                  • The development of self-driving vehicles
                                                    • Figure 34: Agreement with statements relating to technology and wellbeing, IoI, 2022
                                                • Competitive Strategies – Key Players

                                                    • Retailers
                                                      • Agnew Group
                                                        • Key facts
                                                          • Recent developments
                                                            • Charles Hurst
                                                              • Key facts
                                                                • Recent developments
                                                                  • Donnelly Group
                                                                    • Key facts
                                                                      • Recent developments
                                                                        • (MSL) Motor Service Limited Group
                                                                          • Key facts
                                                                            • Recent developments
                                                                              • Connolly Motor Group
                                                                                • Key facts
                                                                                  • Recent developments
                                                                                    • Joe Duffy Group
                                                                                      • Key facts
                                                                                        • Recent developments
                                                                                          • Manufacturers
                                                                                            • Audi Ireland
                                                                                              • Key facts
                                                                                                • Recent developments
                                                                                                  • BMW Ireland
                                                                                                    • Key facts
                                                                                                      • Recent developments
                                                                                                        • Ford Ireland
                                                                                                          • Key facts
                                                                                                            • Recent developments
                                                                                                              • Mercedes-Benz Ireland
                                                                                                                • Key facts
                                                                                                                  • Recent developments
                                                                                                                    • Nissan
                                                                                                                      • Key facts
                                                                                                                        • Recent developments
                                                                                                                          • Tesla
                                                                                                                            • Key facts
                                                                                                                              • Recent developments
                                                                                                                                • Toyota Ireland
                                                                                                                                  • Key facts
                                                                                                                                    • Recent developments
                                                                                                                                      • Volkswagen
                                                                                                                                        • Key facts
                                                                                                                                          • Recent developments
                                                                                                                                          • The Consumer – What You Need to Know

                                                                                                                                            • Continued strong ownership levels of cars in Ireland
                                                                                                                                              • Stronger purchasing activity around second-hand vehicles
                                                                                                                                                • Lack of licence main reason for not owning a car
                                                                                                                                                  • Main dealers the preferred channel
                                                                                                                                                    • Intention for next car continues to move towards traditional fuels
                                                                                                                                                      • Car viewed as vital to ‘survival’
                                                                                                                                                      • Car Ownership

                                                                                                                                                          • Over three quarters own a car
                                                                                                                                                            • Figure 35: Car ownership, NI and RoI, 2021 and 2022
                                                                                                                                                            • Figure 36: Car ownership, by gender and age, NI and RoI, 2022
                                                                                                                                                          • Environmental considerations may see younger consumers less inclined to own a car
                                                                                                                                                            • Figure 37: Consumers who travel by public transport ‘all the time’ for sustainability purposes, by age, NI and RoI, 2022
                                                                                                                                                          • Second-hand vehicles continue to be preferred
                                                                                                                                                            • Figure 38: When consumers bought their car, and if it was new or second-hand, NI and RoI, 2022
                                                                                                                                                          • Younger consumers more likely to have bought recently
                                                                                                                                                            • Figure 39: Ownership of cars bought new, by age, NI and RoI, 2022
                                                                                                                                                          • Lack of licence main reason for not owning a car
                                                                                                                                                            • Figure 40: Reasons why consumers do not currently personally own a car, NI and RoI, 2022
                                                                                                                                                        • Where Consumers Bought Their Last Car

                                                                                                                                                            • Half of all vehicles sold via main dealers
                                                                                                                                                              • Figure 41: Where consumers purchased their last car (new or second-hand), NI and RoI, 2022
                                                                                                                                                            • Mature consumers appreciate the security of main dealerships
                                                                                                                                                              • Figure 42: Consumers who purchased their last car via a main dealer, by gender and age, NI and RoI, 2022
                                                                                                                                                          • Type of Car Consumers Intend to Buy

                                                                                                                                                              • RoI drivers still prefer diesel; NI petrol
                                                                                                                                                                • Figure 43: Type of car consumers intend to buy in the next three years, NI and RoI, 2022
                                                                                                                                                              • Less affluent more likely to intend to buy traditional fuel vehicles
                                                                                                                                                                • Figure 44: Consumers who intend to buy a petrol vs. diesel engine car when next buying a car, by socio-economic group, NI and RoI, 2022
                                                                                                                                                              • Men more likely than women to opt for pure electric
                                                                                                                                                                • Figure 45: Consumers who intend to buy a hybrid vs. pure electric engine car when next buying a car, by gender, NI and RoI, 2022
                                                                                                                                                            • Attitudes towards Cars

                                                                                                                                                                • Three quarters could not survive without their car
                                                                                                                                                                  • Figure 46: Agreement with statements relating to cars, NI and RoI, 2022
                                                                                                                                                                  • Figure 47: Agreement with the statement ‘I like to be amongst the first to try new technologies’, IoI, 2022
                                                                                                                                                                • Women and rurally located consumers more likely to view car as essential
                                                                                                                                                                  • Figure 48: Agreement with the statement ‘I could not survive without my car’, by gender, NI and RoI, 2022
                                                                                                                                                                  • Figure 49: Agreement with the statement ‘I could not survive without my car’, by area, NI and RoI, 2022
                                                                                                                                                                • Consumers plan fewer trips in 2022 to save fuel
                                                                                                                                                                  • Figure 50: Agreement with the statement ‘Current fuel prices have seen me use my car less often’, by age, NI and RoI, 2022
                                                                                                                                                                  • Figure 51: Agreement with the statement ‘The current fuel crisis would see me re-evaluate the type of car I would buy next’, by age, NI and RoI, 2022
                                                                                                                                                                • RoI consumers more inclined to drive less for environmental reasons
                                                                                                                                                                  • Figure 52: Agreement with the statement ‘Environmental concerns have caused me to use my car less’, by age, NI and RoI, 2022
                                                                                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                • Data sources
                                                                                                                                                                  • Market size rationale
                                                                                                                                                                    • Generational cohort definitions
                                                                                                                                                                      • Abbreviations

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