2024
9
Germany Babies’ and Children’s BPC Market Report 2024
2024-04-25T09:01:16+01:00
REP243A6167_BAB7_416E_A90D_48B4983A3926
2195
172628
[{"name":"Nappies and Baby Products","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/nappies-baby-products"}]
Report
en_GB
Despite declining birth rates and savvy shopping behaviours, brands can foster growth by focusing on skin health and convenience.Henrike Philipp, Research Analyst…

Germany Babies’ and Children’s BPC Market Report 2024

£ 2,195 (Excl.Tax)

Report Summary

Despite declining birth rates and savvy shopping behaviours, brands can foster growth by focusing on skin health and convenience.

Henrike Philipp, Research Analyst

Table of Contents

    • Key issues covered in this Report
  1. EXECUTIVE SUMMARY

    • Market context
    • Mintel predicts
    • Opportunities
    • The competitive landscape
    • Graph 1: market share for wet wipes, 2023
    • Graph 2: market share for disposable nappies, 2023
  2. MARKET DRIVERS

    • The German economy
    • Graph 3: key economic data, in real terms, 2019-25
    • Graph 4: financial confidence index, 2022-24
    • Graph 5: financial situation of parents of children aged 18 and under, % of respondents, 2024
    • Graph 6: live births, 2017-22
    • Graph 7: average birth age of mothers, 2012-22
  3. WHAT CONSUMERS WANT AND WHY

    • Purchased products in the last 12 months
    • Graph 8: purchased personal care products in the last 12 months, by age of youngest child, 2024
    • Graph 9: purchased products in the last 12 months, by age of youngest child, 2024
    • Graph 10: repertoire of babies' and children's BPC products used, by age of youngest child, 2024
    • Important claims for purchase of baby and children's personal care products, nappies and wipes
    • Graph 11: important claims for purchase of baby and children's personal care products, nappies and wipes, 2024
    • Attitudes towards baby and children's personal care products, nappies and wipes
    • Graph 12: attitudes towards baby and children's personal care products, nappies and wipes, 2024
    • Graph 13: attitudes towards baby and children's personal care products, nappies and wipes, 2024
    • Graph 14: attitudes towards baby and children's personal care products, nappies and wipes, 2024
    • Interest in baby and children’s personal care products
    • Graph 15: interest in baby and children’s personal care products (excluding baby wipes, nappies or training pants), 2024
    • Skin conditions
    • Graph 16: skin conditions, by age of youngest child, 2024
    • Treatments of skin conditions
    • Graph 17: treatments of skin conditions, 2024
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 18: launches in the babies' and children's personal care, nappies and wipes market, by category, 2018-23
    • Personal care launch activity
    • Graph 19: launches in the babies' and children's personal care market, by claim, 2018-23
    • Graph 20: top 10 companies in personal care launches for babies and children, by ultimate company, 2018-23
    • Nappies launch activity
    • Graph 21: top claims in nappies, 2018-23
    • Graph 22: launches in nappies, by ultimate company, 2023
    • Wipes launch activity
    • Graph 23: top claims in wipes, 2018-2023
    • Advertising and marketing activity
  5. MARKET SHARE

    • MARKET SIZE, SEgmentation AND FORECAST

      • Market forecast for personal care products and wet wipes
      • Market forecast for disposable nappies
      • Market segmentation
    • APPENDIX

      • Appendix – products covered, abbreviations, consumer research methodology and language usage
      • Appendix – market size and central forecast methodology

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    The consumer

    What They Want. Why They Want It.

    The Competitors

    Who’s Winning. How To Stay Ahead.

    The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

    The Innovations

    New Ideas. New Products. New Potential.

    The Opportunities

    Where The White Space Is. How To Make It Yours.

    The Trends

    What’s Shaping Demand – Today And Tomorrow.

    Below is a sample report, understand what you are buying.

    Click to show report
    Germany Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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