Thailand Baby Products Market Report 2023
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Drive engagement with single mums and captivate with online solutions for baby's skin health, staying in tune with their needs.Chayapat Ratchatawipasanan, Senior Beauty and Personal Care Analyst…

Thailand Baby Products Market Report 2023

$ 2,995 (Excl.Tax)

Report Summary

Drive engagement with single mums and captivate with online solutions for baby's skin health, staying in tune with their needs.

Chayapat Ratchatawipasanan, Senior Beauty and Personal Care Analyst

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • Graph 1: baby and toddler beauty care* launches, 2013-23
    • Graph 2: baby skin issues among mothers who shop online or offline, 2023
    • Graph 3: baby product features of interest, 2023
  2. Key Trends

    • Single mothers are being left behind
    • Graph 4: average nationwide monthly household income, 2004-21
    • Graph 5: baby and toddler care* launches, 2013-23
    • Influencers in Thailand's baby products landscape provide valuable guidance and advice on babycare
    • The increased exposure to external aggressors has created a need for more-effective skin protection
    • Graph 6: skin protection and microbiome claims in babycare products, 2019-23
    • Graph 7: patents related to ingredients and technologies used in balancing or improving the skin microbiome, and those explicitly disclosing bodycare products for the skin microbiome, by year, 2012-22
  3. What consumers want and why

    • Maximise the value proposition to aid Thai mothers in providing their children with quality
    • Graph 8: monthly household income of mothers with children aged 0-3, 2023
    • Graph 9: baby product features of interest among single mothers, 2023
    • Graph 10: babycare product* claims, private label vs branded, 2013-23
    • Graph 11: baby product usage, single vs married mothers, 2023
    • Leverage online mothers' networks by focusing on skin issues to engage with those shop online
    • Graph 12: online vs offline purchasing channels of babycare products, 2023
    • Graph 13: top five purchase influencers in babycare products, 2023
    • Graph 14: top three most-frequently used platforms for beauty-related content, by parental status, 2022
    • Graph 15: baby skin issues, mothers who shop online vs offline, 2023
    • Thai mothers want to protect their babies' skin from external aggressors
    • Graph 16: baby product features of interest, 2023
    • Graph 17: top three skin issues experienced by youngest child, by interest in baby skin-strengthening, 2023
    • Graph 18: baby product usage among mothers who are interested in strengthening their baby's skin, 2023

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