2022
0
China Bakery Houses Market Report 2022
2022-06-10T04:04:49+01:00
OX1105563
3695
152035
[{"name":"Foodservice","url":"https:\/\/store.mintel.com\/industries\/foodservice"}]
Report
en_GB
"Bakery products are growing in penetration with diversified consumption occasions as a snack or a full meal. Savoury bakery products have shown a strong attraction to consumers, while the current…

China Bakery Houses Market Report 2022

£ 3,695 (Excl.Tax)

Description

“Bakery products are growing in penetration with diversified consumption occasions as a snack or a full meal. Savoury bakery products have shown a strong attraction to consumers, while the current market offering is yet to satisfy consumer needs. Compressed yeast has the potential to be the catalyst to accelerate the product revamp for better taste and healthy benefits. Meanwhile, introducing the ‘Artisan Bread’ concept to consumer can amplify the value of freshly-handmade bakery products in China.”

– Bernie Gao, Research Analyst

This report will look at the following areas:

  • Consumption usage of Western and Eastern bakery products
  • Market performance with COVID influences
  • Marketing activities of bakery houses
  • Potential market of savoury pastries
  • Bakery houses’ business optimisation suggestion

Table of Contents

  1. Overview

    • What you need to know
    • Key Issues covered in this Report
    • Covered in this Report
    • Definition
  2. Executive Summary

    • The market
    • Value returning to pre-COVID-19 conditions
      • Figure 1: Total value sales of bakery houses, China, 2016-21
    • The impact of COVID-19 outbreak in 2022
      • Figure 2: Summary of Mintel’s scenario expectations and the impact on the Bakery House market, 2022
      • Figure 3: COVID-19 scenario value forecasts for bakery houses, 2016-26
    • Companies and brands
    • Further industry fragmentations with Chinese pastry brands rising
      • Figure 4: Store numbers & volume share of the leading bakery house brands, 2019-21
    • Promoting a signature product is on trend
    • Fusion products with regional cuisine flavours are emerging
    • The consumer
    • Adhere to the classic products, boosting with fusion products
      • Figure 5: Consumption usage – Western freshly-made bakery products, China, 2022
      • Figure 6: Consumption usage – Eastern freshly-made bakery products, China, 2022
    • Independent bakery houses gained popularity
      • Figure 7: Purchasing frequency, China, 2022
    • Food quality comes first when choosing a bakery purchasing channel
      • Figure 8: Purchasing channel choice factors, China, 2022
    • Premiumisation can be ‘simple’
      • Figure 9: Premiumisation trigger, China, 2022
    • Strong wiliness of trying savoury bakery products
      • Figure 10: Interest in savoury bakery, China, 2022
    • Freshly-made bakery products triumph in taste
      • Figure 11: Attitudes towards bakery houses and products, selected statements, China, 2022
    • What we think
  3. Issues and Insights

    • Savoury bakery products cater for the meal occasion
      • Figure 12: Examples of bakery products for meal occasions, China, 2021-22
    • Chinese pastry may find more opportunities in snacking market
      • Figure 13: Examples of new Chinese bakery brand, China, 2021-22
      • Figure 14: Examples of new Chinese pastries combos, China, 2021-22
    • Community-based bakery houses are gaining popularity
      • Figure 15: Example of community-based bakery house, China, 2021
      • Figure 16: Examples of community-based coffee and tea house, China
  4. Market Size and Forecast

    • Continuous market growth driven by diversify product formats
      • Figure 17: Total value sales of bakery houses, China, 2016-21
    • Store numbers gradually recover to pre-epidemic levels; the Southwest region developed rapidly
      • Figure 18: Change in the store number of bakery houses, China, 2019-21
      • Figure 19: Top 10 cities by the store number of bakery houses, China, 2021
  5. Market Factors

    • Influence of the rising price of raw material
      • Figure 20: The unit price of different kinds of wheat, China, 2020-21
    • Growing digitalisation brings mixed news
    • Specialised product to make the brand outstand
      • Figure 21: Examples of single-product bakery houses, China, 2022
      • Figure 22: Examples of full-category bakery houses, China, 2021-22
    • Upgraded packaged bakery products brings challenge
      • Figure 23: Examples of bakery products with different varieties of yeast, China, 2021
  6. COVID Influences (Including Market Forecast)

    • COVID-19 China context
    • COVID-19 impact on the market and consumers
    • Spending confidence has severely impacted
    • Foodservice business would be trapped by COVID restriction
      • Figure 24: Change in spending – Spent more, 2020-22
      • Figure 25: Change in spending – Spent more, 2020-22
    • Market forecast
    • Growth maintained with the agility for delivery and group-buying business under minimum-impact scenario
      • Figure 26: COVID-19 scenario value forecasts for bakery houses, 2016-26
    • Struggling to survive with the paused retail business under medium-impact scenario
    • Experiencing a total value decline and permanent location shutdowns under high-impact scenario
  7. Market Share

    • Previous leading brands are losing market share with a more fragmented market presented
      • Figure 27: Store numbers & volume share of the leading bakery house brands, 2019-21
    • Holiland re-builds brand image to appeal to younger consumers and enhance its leading position
      • Figure 28: Examples of new products and concept stores for Holiland’s brand revamp, China, 2021
    • Chinese bakery brands bursting but lack of stamina
  8. Marketing Activities

    • Create brand signature products
      • Figure 29: Signature products of Lu Xi He, China
      • Figure 30: Signature products of B&C, China
    • Visual design fuels brand promotion
    • Store design
      • Figure 31: An example of B&C’s store design, China
      • Figure 32: An example of Guanglianshen’s store design, China
    • Package design
      • Figure 33: Examples of package design of bakery houses, China, 2021-22
    • Co-branding to inspire consumers with a new product format
      • Figure 34: Examples of the bakery houses collaborations with other brands, China, 2021-22
  9. New Product Trends

    • ‘Black tornado’ has hit the bakery products
      • Figure 35: Examples of bakery products in black, China, 2021-22
    • Fusion products have been the breakthrough of bakery brand
      • Figure 36: Examples of fusion bakery products, China, 2022
      • Figure 37: Examples of fusion bakery recipes, China
    • Amplify the notion of natural compressed yeast for health
      • Figure 38: There will be bread, China, 2021
      • Figure 39: Showroom of the yeast cultivation, Molecule & Dance, China
  10. Consumption Usage

    • Stick to the competitive sub-categories, while developing new hero products
      • Figure 40: Consumption usage – Western bakery products, China, 2022
    • Targeting post-90s consumers and high household income earners
      • Figure 41: Consumption usage – Freshly-made Western bakery products, by generations, China, 2022
      • Figure 42: Consumption usage – Western bakery products, by household income, China, 2022
    • Fusion bakery products gain more love than traditional Chinese pastries
      • Figure 43: Consumption usage – Eastern bakery products, China, 2022
      • Figure 44: Consumption usage – Freshly-made Eastern bakery products, by age groups, China, 2022
  11. Purchasing Frequency

    • Bakery chains dominate, and independent bakery houses have the potential to grow
      • Figure 45: Purchasing frequency, China, 2022
      • Figure 46: Purchasing frequency, by selected channels and age, China, 2022
      • Figure 47: Holiland cross over POP MART, China, 2022
    • Consumers in the East appreciate more chained bakery brands
      • Figure 48: Purchasing frequency, by ‘once every day or more’ and regions, China, 2022
    • Frequent takeout eaters are seeking convenient bakery outlets
      • Figure 49: Purchasing frequency, by dining habit statement of ‘I order takeout from restaurants and eat at home at least five times a week’, China, 2022
  12. Purchasing Channel Choice Factors

    • Food quality is the key measurement for bakery houses
      • Figure 50: Purchasing channel choice factors, China, 2022
      • Figure 51: TURF analysis – Purchasing channel choice factors
    • Multi-generation families care about overall store experience
      • Figure 52: Purchasing channel choice factors, by living situation, China, 2022
    • Food safety and quality consideration for bakery products varies by age
      • Figure 53: Purchasing channel choice factors, by selected statements and age, China, 2022
  13. Premiumisation Trigger

    • Clean label can be the breakthrough of bakery premiumisation
      • Figure 54: Premiumisation trigger, China, 2022
      • Figure 55: Examples of bread with simple ingredients
    • Middle-aged consumers fancy premium ingredients while younger consumers weigh taste more
      • Figure 56: Premiumisation trigger, by selected statement and age, China, 2022
      • Figure 57: Premiumisation trigger, by selected statement and age, China, 2022
    • Bakery products can be upgraded to accommodate customisation needs
      • Figure 58: Premiumisation trigger, by household income, China, 2022
      • Figure 59: Premiumisation trigger, by living status, China, 2022
  14. Interest in Savoury Pastry

    • High interest in trying savoury pastry
      • Figure 60: Interest in savoury bakery, China, 2022
      • Figure 61: Interest in savoury bakery, by selected items, gender and age, China, 2022
      • Figure 62: Example of savoury pie with drink, China, 2021
    • Three savoury bakery items on the menu would be the most appropriate
      • Figure 63: Interest in savoury bakery, by repertoire, China, 2022
      • Figure 64: Interest in savoury pastry, repertoire by purchasing frequency, China, 2022
    • Business opportunities for savoury pastries in lower-tier cities
      • Figure 65: Interest in savoury bakery, by city tier, China, 2022
      • Figure 66: Interest in savoury bakery, by city tier and high household income, China, 2022
  15. Attitudes towards Bakery Houses and Products

    • Strong belief in tastes from freshly-made bakery products
      • Figure 67: Attitudes towards bakery houses and products, selected statements, China, 2022
      • Figure 68: Attitudes towards bakery houses and products on ‘Packaged bakery products can meet all my needs for bakery products’, by age and household income, China, 2022
    • Making savoury bakery a product with enjoyment of taste
      • Figure 69: Attitudes towards bakery houses and products, selected statements, China, 2022
      • Figure 70: Attitudes towards bakery houses and products on ‘I’m willing to try savoury bakery products in bakery houses’, by gender and age, China, 2022
      • Figure 71: Attitudes towards bakery houses and products on ‘Bakery house could be a place for the meal for me’, by gender and age, China, 2022
    • Compressed yeast utilisation to elevate bakery products’ quality
      • Figure 72: Attitudes towards bakery houses and products, selected statements, China, 2022
  16. Food Persona

    • Who are they?
      • Figure 73: Food persona, China, 2022
      • Figure 74: Food persona, by generations, China, 2022
    • Critical Shoppers favour bagels and savoury pies with compressed yeast
      • Figure 75: Consumption usage, by selected items and food persona, China, 2022
      • Figure 76: Attitudes towards bakery products, by statement of ‘I know the difference between the compressed yeast and dry yeast’ and food persona, China, 2022
    • What will Critical Shoppers check the labels for?
      • Figure 77: Premiumisation triggers, by food persona, China, 2022
  17. Appendix – Market Size and Forecast

      • Figure 78: Total value sales and forecast of bakery houses in minimum-impact scenario, China, 2016-26
  18. Appendix – COVID Scenario Forecast Methodology and Assumptions

    • Minimum-impact, medium-impact and high-impact scenarios outline
    • Scenario methodology
  19. Appendix – Methodology and Abbreviations

    • Methodology
    • Abbreviations

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

Below is a sample report, understand what you are buying.

Click to show report
2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch