2022
0
Europe Beauty and Personal Care Retailing Market Report 2022
2022-03-24T03:09:06+00:00
OX1101279
3195
149341
[{"name":"Health and Beauty Retail","url":"https:\/\/store.mintel.com\/industries\/retail\/health-beauty"}]
Report
en_GB
“COVID-19 saw beauty and personal care specialist retailers benefit from rising soap, bath & shower value sales due to a strong boost from increased hand washing behaviours and a focus…

Europe Beauty and Personal Care Retailing Market Report 2022

£ 3,195 (Excl.Tax)

Report Summary

“COVID-19 saw beauty and personal care specialist retailers benefit from rising soap, bath & shower value sales due to a strong boost from increased hand washing behaviours and a focus on essential-only purchasing amongst consumers while discretionary beauty purchases were more subdued. The ongoing global pandemic turbo-charged ecommerce over 2020/21 with online retail taking a gradually larger share of the market when it comes to BPC. We project the most successful retailers will be those that ensure they stay in tune with what consumers want, especially when it comes to sustainability, digitisation, personalisation as well as hygiene and safety”.
– Utku Tansel, European Retail Analyst

This Report looks at the following areas:

  • The likely impact of the impending cost of living crisis on the beauty and personal care retailing sector
  • How people shop for beauty and personal care products and which retailers they use
  • The winners and losers in the beauty and personal care retailing sector since the start of the COVID-19 outbreak
  • How behaviours of beauty and personal care shoppers have changed compared to before the pandemic
  • The growth of the online channel within the beauty and personal care category and specifically the gains made by this channel since the pandemic began.

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Areas covered in this Report
          • Consumer research
            • Technical notes
              • Retail sector sizes
                • Financial definitions
                  • Abbreviations
                    • VAT rates
                      • Figure 1: VAT rates around Europe, 2017-22
                  • Executive Summary – Europe – The Market

                      • The market
                        • Retail sector size and forecast
                            • Figure 2: Europe: beauty and personal care specialists, sales, excluding VAT, 2016-23
                          • Spending on beauty and personal care
                            • Figure 3: Europe: consumer spending on beauty and personal care (including VAT), 2016-21
                            • Figure 4: Europe: consumer spending on beauty and personal care (including VAT), 2016-20
                            • Figure 5: Europe: spending on beauty and personal care as % of all consumer spending, 2020
                            • Figure 6: Europe Big 5: changes to spending habits as a result of the COVID-19 pandemic, 2021/22
                          • Rise in cost of living will squeeze BPC
                            • Figure 7: Europe: financial impact of the COVID-19 pandemic, 2021
                          • Inflation
                            • Figure 8: Europe: inflation in personal care, annual % change, 2016-21
                          • Online
                            • Figure 9: Europe: estimated online sales of beauty and personal care products, 2021
                            • Figure 10: Europe Big 5: changes to spending habits as a result of the COVID-19 pandemic, 2021/22
                          • Companies and brands
                              • Figure 11: Europe: leading health and beauty specialists, sales, 2016/17-2020/21
                              • Figure 12: Leading health and beauty specialists, outlets, 2016/17-2020/21
                            • Market shares
                              • Figure 13: Europe: top 15 beauty and personal care specialists’ shares of all beauty and personal care specialists’ sales, 2016/17-2020/21
                            • COVID-19 market context
                              • Short, medium and long-term impact of COVID-19 on BPC
                                • Figure 14: Short, medium and long term impact of COVID-19 on beauty & personal care, 2022
                            • Executive Summary – Europe – The Consumer

                                • What they bought
                                    • Figure 15: Europe: products bought in the last 12 months by country, 2021
                                  • Where people shop
                                    • Online vs in-store
                                        • Figure 16: Europe: channels used for buying beauty and personal care products, 2021
                                      • Leading retailers
                                          • Figure 17: Europe: retailers used to buy beauty and personal care products in-store or online, 2021
                                        • Attitudes to innovations in BPC
                                            • Figure 18: Europe: attitudes to shopping for beauty and personal care, 2021
                                        • Executive Summary – Europe – Launch Activity and Innovations

                                          • Growing sustainability awareness
                                            • Refills come to the fore
                                              • Fast delivery rides on convenience
                                                • Brands experiment with beauty pop-ups
                                                  • Leveraging the power of technology
                                                    • New formats, new opportunities
                                                    • France

                                                      • Overview
                                                        • Key issues covered in this Report
                                                          • COVID-19: market context
                                                            • The five year outlook for BPC retailing
                                                              • Figure 19: France: outlook for BPC retailing, 2022-26
                                                            • Areas covered in this Report
                                                              • Executive summary
                                                                • The market
                                                                  • Market size and forecast
                                                                    • Figure 20: France: consumer spending on beauty and personal care goods (including VAT), 2016-21
                                                                  • Market drivers
                                                                    • Figure 21: France: consumer price inflation (HICP *) on personal care products and services, annual % change, 2020-21
                                                                  • Women are using less make-up
                                                                    • Figure 22: France: behaviours around makeup in the last 6 months, 2021
                                                                  • Retail sector size and forecast
                                                                    • Figure 23: France: health & beauty specialists’ sales (excluding VAT), 2016-21
                                                                  • Channels to market
                                                                    • The consumer
                                                                      • Beauty and personal care products purchased
                                                                        • Figure 24: France: products purchased in the last year, 2020-21
                                                                        • Figure 25: France: BPC products purchased in the last year, by age group, 2021
                                                                      • Online and in-store shopping for BPC products
                                                                        • Figure 26: France: in-store and online buyers of beauty and personal care products, 2021
                                                                      • Where BPC products are purchased
                                                                        • Figure 27: France: where they purchased beauty and personal care items in the last 12 months, 2019-21
                                                                      • Attitudes to innovations in BPC
                                                                        • Figure 28: France: interest in innovations when shopping for beauty/personal care, 2021
                                                                        • Figure 29: France: interest in innovations when shopping for beauty/personal care, 2021
                                                                      • Companies and brands
                                                                        • Leading players
                                                                          • Figure 30: France: leading beauty specialists: shares of all beauty specialists’ sales, 2020
                                                                        • Online sales have dropped back, but are still strong
                                                                          • Issues and insights
                                                                            • How will the rising cost of living impact BPC retailing in France?
                                                                              • Inflation is going up, but the government is limiting its effects
                                                                                • Price rises will affect manufacturers and retailers of BPC, which must be passed on to shoppers
                                                                                  • Some consumers will be hit harder than others
                                                                                    • Perceptions of value can vary in BPC
                                                                                      • Retailers must keep communicating with their customers
                                                                                        • How the digital arena is driving the new beauty shopping experience
                                                                                          • The market
                                                                                            • Market size and performance
                                                                                              • Figure 31: France: consumer spending on beauty and personal care (including VAT), 2016-21
                                                                                            • Retail sector size and forecast
                                                                                              • Figure 32: France: health & beauty specialists’ sales (excluding VAT), 2016-23
                                                                                            • Channels to market
                                                                                              • Market drivers
                                                                                                • The economy is strengthening
                                                                                                  • Figure 33: France: key economic projections, % annual change, 2019-23
                                                                                                • Domestic demand is a key growth driver
                                                                                                  • The jobs market has been more resilient than expected
                                                                                                    • Inflation
                                                                                                      • Figure 34: France: consumer prices * of personal care items, annual % change, 2017-21
                                                                                                      • Figure 35: France: consumer price inflation (HICP *) on personal care products and services, annual % change, 2020-21
                                                                                                    • Consumers are feeling more optimistic
                                                                                                      • Figure 36: France: trends in levels of consumer confidence*, 2020-21
                                                                                                    • More confidence about shopping in-store
                                                                                                      • Figure 37: France: changes in spending habits since the start of the outbreak, 2020-22
                                                                                                      • Figure 38: France: changes to spending habits as a result of the COVID-19 pandemic, 2021‎
                                                                                                    • An ageing population
                                                                                                      • Figure 39: France: population age structure, 2010-22
                                                                                                    • Women are using less make-up
                                                                                                      • Figure 40: France: behaviours around makeup in the last 6 months, 2021
                                                                                                      • Figure 41: France: behaviours around makeup in the last 6 months, 2021
                                                                                                    • The consumer
                                                                                                      • Beauty and personal care products purchased
                                                                                                        • Purchasing levels have dropped
                                                                                                            • Figure 42: France: products purchased in the last year, 2020-21
                                                                                                          • Women buy most
                                                                                                            • Figure 43: France: products purchased in the last year, 2021
                                                                                                          • Younger people are buying less
                                                                                                            • Figure 44: France: BPC products purchased in the last year, by age group, 2021
                                                                                                          • Online and in-store shopping for BPC products
                                                                                                            • Growth in online has slowed after the spike in 2020
                                                                                                              • Shopping online is up eight percentage points in two years
                                                                                                                • Figure 45: France: online buyers of beauty and personal care products, 2021
                                                                                                              • But in-store shopping is down 11 percentage points
                                                                                                                • Figure 46: France: online buyers of beauty and personal care products, 2021
                                                                                                              • Smartphone usage is up as desktops/laptops decline
                                                                                                                • Figure 47: France: in-store and online buyers of beauty and personal care products, 2021
                                                                                                              • Where beauty and personal care products are purchased
                                                                                                                • Buying BPC as part of a grocery shop is the most popular place to shop
                                                                                                                  • Figure 48: France: where they purchased beauty and personal care items in the last 12 months, 2021
                                                                                                                • Yves Rocher remains the most-used specialist
                                                                                                                  • Figure 49: France: where they purchased beauty and personal care items in the last 12 months, 2021
                                                                                                                  • Figure 50: France: where they purchased beauty and personal care items in the last 12 months, 2021
                                                                                                                  • Figure 51: France: where they purchased beauty and personal care items in the last 12 months, by gender, 2021
                                                                                                                  • Figure 52: France: demographics of shoppers at selected retailers of BPC products, 2021
                                                                                                                • Attitudes to innovations in BPC
                                                                                                                  • Figure 53: France: interest in innovations when shopping for beauty/personal care, 2021
                                                                                                                • Sustainability at the fore
                                                                                                                  • Figure 54: France: interest in innovations when shopping for beauty/personal care, 2021
                                                                                                                • Virtual services can appeal to young consumers
                                                                                                                  • Figure 55: France: interest in innovations when shopping for beauty/personal care, 2021
                                                                                                                • In-store services could help reinvent the in-store experience
                                                                                                                  • Figure 56: France: interest in innovations when shopping for beauty/personal care, 2021
                                                                                                                • Interest in innovations by retailer shopped
                                                                                                                    • Figure 57: France: interest in innovations when shopping for beauty/personal care by retailer used, 2021
                                                                                                                  • Companies and brands
                                                                                                                    • An overview of the key players
                                                                                                                      • Retailers are addressing sustainability concerns
                                                                                                                        • More choice of order collection and delivery options
                                                                                                                          • Sephora launches social shopping
                                                                                                                            • Ones to watch
                                                                                                                                • Figure 58: France: leading beauty specialists, sales, 2016-20
                                                                                                                                • Figure 59: France: leading beauty specialists, outlets, 2016-20
                                                                                                                              • Market shares
                                                                                                                                • Figure 60: France: leading beauty specialists: shares of all beauty specialists’ sales, 2016-20
                                                                                                                              • Online
                                                                                                                                • Online activity
                                                                                                                                  • Online BPC sales
                                                                                                                                      • Figure 61: France: in-store and online buyers of beauty and personal care products, 2021
                                                                                                                                    • Leading online players
                                                                                                                                      • Figure 62: France: search interest on Google, selected BPC retailers, 12 months, 2021-22
                                                                                                                                    • Appendix – Data sources and abbreviations
                                                                                                                                      • Abbreviations
                                                                                                                                        • Data sources
                                                                                                                                          • INSTITUT NATIONALE DE LA STATISTIQUE ET DES ÉTUDES ÉCONOMIQUES (INSEE) – Paris
                                                                                                                                            • FEVAD – La Fédération du e-commerce et de la vente à distance – Paris
                                                                                                                                              • EUROSTAT – Luxembourg
                                                                                                                                              • Italy

                                                                                                                                                • Overview
                                                                                                                                                  • Key issues covered in this Report
                                                                                                                                                    • COVID-19: market context
                                                                                                                                                      • Figure 63: Italy: short, medium and long term impact of COVID-19 on BPC retailing, 2022
                                                                                                                                                    • Areas covered in this Report
                                                                                                                                                      • Executive summary
                                                                                                                                                        • The market
                                                                                                                                                          • Market size and forecast
                                                                                                                                                            • Figure 64: Italy: trends in total consumer spending and consumer spending on personal care goods and services, 2016-21
                                                                                                                                                          • Retail sector size and forecast
                                                                                                                                                            • Figure 65: Italy: trends in beauty and personal care specialists’ sales vs all retail sales, 2016-21
                                                                                                                                                          • Channels to market
                                                                                                                                                            • The consumer
                                                                                                                                                              • Beauty and personal care products purchased
                                                                                                                                                                • Figure 66: Italy: beauty and personal care products purchased in the last 12 months, 2019-21
                                                                                                                                                              • Online and in-store shopping for BPC products
                                                                                                                                                                • Figure 67: Italy: how people have shopped for beauty/personal care products in the last 12 months, by broad channel, 2021
                                                                                                                                                              • Where beauty and personal care products are purchased
                                                                                                                                                                • Figure 68: Italy: where beauty and personal care products have been purchased in last 12 months, 2019-21
                                                                                                                                                              • Attitudes to innovations in BPC
                                                                                                                                                                • Figure 69: Italy: attitudes to innovations in BPC retailing, 2021
                                                                                                                                                              • Companies and brands
                                                                                                                                                                • Leading players
                                                                                                                                                                  • Market shares
                                                                                                                                                                    • Figure 70: Italy: leading beauty specialists: shares of all personal care spending, 2016-20
                                                                                                                                                                  • Online
                                                                                                                                                                    • Issues and insights
                                                                                                                                                                      • How can BPC retailers respond to the cost of living crisis?
                                                                                                                                                                        • Crisis places even more focus on value
                                                                                                                                                                          • Finances of many Italian households are under pressure…
                                                                                                                                                                            • …but not all households are struggling
                                                                                                                                                                              • Inflation is on the rise
                                                                                                                                                                                • Be transparent
                                                                                                                                                                                  • Refillables for improved value and environmental benefits
                                                                                                                                                                                    • Smaller packs – as long as they are sustainable
                                                                                                                                                                                      • More own-label products
                                                                                                                                                                                        • Subscription opportunity?
                                                                                                                                                                                          • Tap into the desire for consumers to treat themselves
                                                                                                                                                                                            • How can BPC retailers tempt consumers back into stores in a post-COVID environment?
                                                                                                                                                                                              • Despite online growth, BPC retailing is still primarily a store-based activity
                                                                                                                                                                                                • Re-imagining the in-store experience
                                                                                                                                                                                                  • Spotlight eco and ethical commitments
                                                                                                                                                                                                    • Utilise technology at every touchpoint
                                                                                                                                                                                                      • How can BPC retailers diversify their offer in the future?
                                                                                                                                                                                                        • Intensifying competition drives demand to diversify
                                                                                                                                                                                                          • Clean beauty
                                                                                                                                                                                                            • Blurring the lines between pharmaceuticals and cosmetics
                                                                                                                                                                                                              • Social commerce
                                                                                                                                                                                                                • Nail care
                                                                                                                                                                                                                  • Marketplaces enable larger product assortments – an ‘Amazon-beater’?
                                                                                                                                                                                                                    • Preloved cosmetics offer hygiene, value and eco benefits
                                                                                                                                                                                                                      • NFTs could take loyalty schemes to the next level
                                                                                                                                                                                                                        • The market
                                                                                                                                                                                                                          • Market size and performance
                                                                                                                                                                                                                            • Figure 71: Italy: consumer spending on beauty and personal care (including VAT), 2016-21
                                                                                                                                                                                                                          • Retail sector size and forecast
                                                                                                                                                                                                                            • Figure 72: Italy: beauty and personal care retailers’ sales (excluding VAT), 2016-21
                                                                                                                                                                                                                            • Figure 73: Italy: beauty and personal care retailers’ sales, Forecasts, excluding VAT, 2021-23
                                                                                                                                                                                                                          • Channels to market
                                                                                                                                                                                                                            • Supermarkets and online pureplayers benefit from pandemic
                                                                                                                                                                                                                              • Shift towards online channel continues
                                                                                                                                                                                                                                • Figure 74: Italy: where beauty and personal care products have been bought in-store or online in last 12 months, 2019-21
                                                                                                                                                                                                                              • Market drivers
                                                                                                                                                                                                                                • The Italian economy: disrupted by COVID but recovering
                                                                                                                                                                                                                                  • Figure 75: Italy: key economic data and projections, 2019-23
                                                                                                                                                                                                                                  • Figure 76: Italy: financial impact of the COVID-19 pandemic, 2021
                                                                                                                                                                                                                                • Inflation
                                                                                                                                                                                                                                  • Figure 77: Italy: consumer prices * of personal care items, annual % change, 2016-21
                                                                                                                                                                                                                                  • Figure 78: Italy: consumer price inflation (HICP *) on personal care products and services, annual % change, 2020-21
                                                                                                                                                                                                                                  • Figure 79: Italy: issues affecting consumers over the last two months, 2021 and 2022
                                                                                                                                                                                                                                • Retail sales trends
                                                                                                                                                                                                                                  • Figure 80: Italy: year-on-year retail sales volume growth, 2019-21
                                                                                                                                                                                                                                • Consumer confidence falters after recovery
                                                                                                                                                                                                                                  • Figure 81: Italy: trends in levels of consumer confidence*, 2020-21
                                                                                                                                                                                                                                • General trends impacting on retailing
                                                                                                                                                                                                                                  • Figure 82: Italy: changes in spending habits since the start of the outbreak, 2020-21
                                                                                                                                                                                                                                  • Figure 83: Italy: changes to spending habits as a result of the COVID-19 pandemic, 2022
                                                                                                                                                                                                                                  • Figure 84: Italy: changes to spending habits relating to beauty products and toiletries as a result of the COVID-19 pandemic, 2020-21‎
                                                                                                                                                                                                                                • Beauty trends
                                                                                                                                                                                                                                  • Figure 85: Italy: behaviours around use of make-up in the past six months, 2021
                                                                                                                                                                                                                                  • Figure 86: Italy: further selected behaviours around the use of make-up in the past six months, 2021
                                                                                                                                                                                                                                  • Figure 87: Italy: most important areas for beauty/grooming brands and companies to take responsibility in, 2021
                                                                                                                                                                                                                                  • Figure 88: Italy: beauty and grooming behaviours*, 2021
                                                                                                                                                                                                                                • The consumer
                                                                                                                                                                                                                                  • Beauty and personal care products purchased
                                                                                                                                                                                                                                    • Figure 89: Italy: beauty and personal care products purchased in the last 12 months, 2019-21
                                                                                                                                                                                                                                  • Women dominate purchasing of BPC products
                                                                                                                                                                                                                                    • Figure 90: Italy: beauty and personal care products purchased in the last 12 months, by age and gender, 2021
                                                                                                                                                                                                                                  • Online and in-store shopping for BPC products
                                                                                                                                                                                                                                    • Figure 91: Italy: how people have shopped for beauty/personal care products in the last 12 months, by broad channel, 2021
                                                                                                                                                                                                                                    • Figure 92: Italy: how people have shopped for beauty/personal care products in the last 12 months, by detailed channel, 2020-21
                                                                                                                                                                                                                                    • Figure 93: Italy: how people have shopped for beauty/personal care products in the last 12 months, by detailed channel and by gender, 2021
                                                                                                                                                                                                                                    • Figure 94: Italy: how people have shopped for beauty/personal care products in the last 12 months, by detailed channel and by age, 2021
                                                                                                                                                                                                                                    • Figure 95: Italy: BPC purchasing groups, 2021
                                                                                                                                                                                                                                    • Figure 96: Italy: how people have shopped for beauty/personal care products in the last 12 months, by beauty and personal care products purchased in the last 12 months, 2021
                                                                                                                                                                                                                                  • Where beauty and personal care products are purchased
                                                                                                                                                                                                                                    • Figure 97: Italy: where beauty and personal care products have been purchased in last 12 months, 2019-21
                                                                                                                                                                                                                                    • Figure 98: Italy: where beauty and personal care products have been purchased in last 12 months, by gender and age, 2021
                                                                                                                                                                                                                                    • Figure 99: Italy: where beauty and personal care products have been purchased in last 12 months, by BPC products purchased in last 12 months, 2021
                                                                                                                                                                                                                                    • Figure 100: Italy: where beauty and personal care products have been purchased in last 12 months, by how people have shopped for beauty/personal care products in the last 12 months, 2021
                                                                                                                                                                                                                                    • Figure 101: Italy: where beauty and personal care products have been purchased in last 12 months, by where beauty and personal care products have been purchased in last 12 months*, 2021
                                                                                                                                                                                                                                  • Attitudes to innovations in BPC
                                                                                                                                                                                                                                    • Consumers would like more action on sustainability
                                                                                                                                                                                                                                      • Real-time stock checking promises consumer and operational benefits
                                                                                                                                                                                                                                        • Touch-free is one of the legacies of the pandemic
                                                                                                                                                                                                                                          • Scope for more personalised services as role of stores shifts
                                                                                                                                                                                                                                            • Online services help to add value to the core retail proposition
                                                                                                                                                                                                                                              • Figure 102: Italy: attitudes to innovations in BPC retailing, 2021
                                                                                                                                                                                                                                            • Women with school-age children particularly attracted to online beauty consultations
                                                                                                                                                                                                                                              • Figure 103: Italy: attitudes to innovations in BPC retailing, by age and gender, 2021
                                                                                                                                                                                                                                            • Beauty product buyers show most interest in innovations, particularly online services
                                                                                                                                                                                                                                              • Figure 104: Italy: attitudes to innovations in BPC retailing, by BPC products purchased in last 12 months, 2021
                                                                                                                                                                                                                                            • Online BPC shoppers most open to innovations
                                                                                                                                                                                                                                              • Figure 105: Italy: attitudes to innovations in BPC retailing, by how people have shopped for beauty/personal care products in the last 12 months, 2021
                                                                                                                                                                                                                                            • Sustainability innovations significantly more important to shoppers of leading beauty/perfumery retailers
                                                                                                                                                                                                                                              • Figure 106: Italy: attitudes to innovations relating to sustainability and ethics in BPC retailing, by where beauty and personal care products have been purchased in last 12 months, 2021
                                                                                                                                                                                                                                            • Real-time stock checking appeals particularly to Sephora and Yves Rocher shoppers
                                                                                                                                                                                                                                              • Figure 107: Italy: attitudes to innovations relating to online services in BPC retailing, by where beauty and personal care products have been purchased in last 12 months, 2021
                                                                                                                                                                                                                                            • Yves Rocher shoppers keenest on touch-free dispensers
                                                                                                                                                                                                                                              • Figure 108: Italy: attitudes to innovations relating to in-store services in BPC retailing, by where beauty and personal care products have been purchased in last 12 months, 2021
                                                                                                                                                                                                                                            • Companies and brands
                                                                                                                                                                                                                                              • Acqua & Sapone changes ownership
                                                                                                                                                                                                                                                • Tigotà focuses on safe beauty and private label
                                                                                                                                                                                                                                                  • Douglas bets on smaller store portfolio
                                                                                                                                                                                                                                                    • Promotre draws strength from numbers
                                                                                                                                                                                                                                                      • Other players
                                                                                                                                                                                                                                                        • Figure 109: Italy: leading beauty specialists, sales, 2016-20
                                                                                                                                                                                                                                                        • Figure 110: Italy: leading beauty specialists, outlets, 2016-20
                                                                                                                                                                                                                                                      • Market shares
                                                                                                                                                                                                                                                        • Figure 111: Italy: leading beauty specialists: shares of spending on personal care goods, 2016-20
                                                                                                                                                                                                                                                      • Online
                                                                                                                                                                                                                                                        • Online activity
                                                                                                                                                                                                                                                          • Online BPC sales
                                                                                                                                                                                                                                                            • Leading online players
                                                                                                                                                                                                                                                              • Figure 112: Italy: search interest on Google, selected BPC retailers, last 12 months, 2021-22
                                                                                                                                                                                                                                                              • Figure 113: Italy: search interest on Google, further selected BPC retailers, last 12 months, 2021-22
                                                                                                                                                                                                                                                            • Appendix – Data sources and abbreviations
                                                                                                                                                                                                                                                              • Abbreviations
                                                                                                                                                                                                                                                                • Data sources
                                                                                                                                                                                                                                                                  • INSTITUTO CENTRALE DI STATISTICA (ISTAT) – Rome
                                                                                                                                                                                                                                                                    • EUROSTAT – Luxembourg
                                                                                                                                                                                                                                                                    • Spain

                                                                                                                                                                                                                                                                      • Overview
                                                                                                                                                                                                                                                                        • Key issues covered in this Report
                                                                                                                                                                                                                                                                          • COVID-19: market context
                                                                                                                                                                                                                                                                            • Figure 114: Spain: short, medium and long term impact of COVID-19 on beauty retailing, 2022
                                                                                                                                                                                                                                                                          • Inflationary pressures could dent recovery
                                                                                                                                                                                                                                                                            • Areas covered in this Report
                                                                                                                                                                                                                                                                              • Executive summary
                                                                                                                                                                                                                                                                                • The market
                                                                                                                                                                                                                                                                                  • Market size and forecast
                                                                                                                                                                                                                                                                                    • Figure 115: Spain: consumer spending on beauty and personal care (including VAT), 2016-21
                                                                                                                                                                                                                                                                                  • Retail sector size and forecast
                                                                                                                                                                                                                                                                                    • Channels to market
                                                                                                                                                                                                                                                                                      • Market drivers
                                                                                                                                                                                                                                                                                        • The consumer
                                                                                                                                                                                                                                                                                          • Beauty and personal care products purchased
                                                                                                                                                                                                                                                                                            • Figure 116: Spain: beauty and personal care products purchased, 2021
                                                                                                                                                                                                                                                                                          • In-store and online shopping for beauty and personal care products
                                                                                                                                                                                                                                                                                            • Figure 117: Spain: in-store and online buyers of beauty and personal care products, 2021
                                                                                                                                                                                                                                                                                          • Where beauty and personal care products are purchased
                                                                                                                                                                                                                                                                                            • Figure 118: Spain: retailer used to purchase beauty and personal care products, 2021
                                                                                                                                                                                                                                                                                          • Attitudes to innovations in BPC
                                                                                                                                                                                                                                                                                            • Figure 119: Spain: attitudes to innovations, 2021
                                                                                                                                                                                                                                                                                          • Companies and brands
                                                                                                                                                                                                                                                                                            • Leading players
                                                                                                                                                                                                                                                                                              • Market shares
                                                                                                                                                                                                                                                                                                • Figure 120: Spain: leading beauty specialists estimated share of all cosmetics and perfumery specialists’ sales, 2020
                                                                                                                                                                                                                                                                                              • Online
                                                                                                                                                                                                                                                                                                • Issues and insights
                                                                                                                                                                                                                                                                                                  • Price hike transparency amid rising costs
                                                                                                                                                                                                                                                                                                    • Non-specialist Zara hungry for a slice of the female beauty market
                                                                                                                                                                                                                                                                                                      • Beauty shopping less hands-on
                                                                                                                                                                                                                                                                                                        • The market
                                                                                                                                                                                                                                                                                                          • Market size and performance
                                                                                                                                                                                                                                                                                                            • Figure 121: Spain: consumer spending on beauty and personal care (including VAT), 2016-21
                                                                                                                                                                                                                                                                                                          • Retail sector size and forecast
                                                                                                                                                                                                                                                                                                            • Figure 122: Spain: health & beauty specialists’ sales, excluding VAT, 2016-21
                                                                                                                                                                                                                                                                                                            • Figure 123: Spain: health & beauty specialists’ sales, forecasts, excluding VAT, 2021-23
                                                                                                                                                                                                                                                                                                          • Channels to market
                                                                                                                                                                                                                                                                                                            • Supermarkets/hypermarkets the largest channel of distribution
                                                                                                                                                                                                                                                                                                              • Market drivers
                                                                                                                                                                                                                                                                                                                • Economy bouncing back after near-11% collapse in 2020
                                                                                                                                                                                                                                                                                                                  • Figure 124: Spain: key economic projections, % annual change, 2019-23
                                                                                                                                                                                                                                                                                                                • Inflation
                                                                                                                                                                                                                                                                                                                  • Figure 125: Spain: consumer prices * of personal care items, annual % change, 2016-21
                                                                                                                                                                                                                                                                                                                  • Figure 126: Spain: consumer price inflation (HICP *) on personal care products and services, annual % change, 2020-21
                                                                                                                                                                                                                                                                                                                • Economic recovery and easing of COVID-19 restrictions give retail sales a boost
                                                                                                                                                                                                                                                                                                                  • Figure 127: Spain: year-on-year retail sales volume growth, 2019-21
                                                                                                                                                                                                                                                                                                                • Q4 2021 sales suggest the impact of the coronavirus pandemic on the beauty sector is fading
                                                                                                                                                                                                                                                                                                                  • Figure 128: Spain: month-on-month dispensing chemist retail sales of medical and orthopaedic goods and cosmetic and toilet articles in specialised stores, 2020-21
                                                                                                                                                                                                                                                                                                                • Consumer confidence remains low but signs of improvement
                                                                                                                                                                                                                                                                                                                  • Figure 129: Spain: trends in levels of consumer confidence*, 2020-21
                                                                                                                                                                                                                                                                                                                • Consumers more confident about shopping in-store
                                                                                                                                                                                                                                                                                                                  • Figure 130: Spain: changes in spending habits since the start of the outbreak, 2020-22
                                                                                                                                                                                                                                                                                                                • More people feeling the pinch since the start of the COVID-19 pandemic
                                                                                                                                                                                                                                                                                                                  • Figure 131: Spain: financial impact of the COVID-19 pandemic, 2021
                                                                                                                                                                                                                                                                                                                • 15% of consumers spending less on beauty products and toiletries
                                                                                                                                                                                                                                                                                                                  • Figure 132: Spain: changes to spending habits as a result of the COVID-19 pandemic, 2022
                                                                                                                                                                                                                                                                                                                • The consumer
                                                                                                                                                                                                                                                                                                                  • Beauty and personal care products purchased
                                                                                                                                                                                                                                                                                                                    • Purchasing of beauty and personal care products among Spanish consumers is near universal
                                                                                                                                                                                                                                                                                                                      • Figure 133: Spain: beauty and personal care products purchased, 2020 vs 2021
                                                                                                                                                                                                                                                                                                                    • Women the most prolific beauty and personal care buyers
                                                                                                                                                                                                                                                                                                                      • Figure 134: Spain: beauty and personal care products buyers by gender, 2021
                                                                                                                                                                                                                                                                                                                    • Older consumers among the biggest purchasers of beauty and personal care products
                                                                                                                                                                                                                                                                                                                      • Figure 135: Spain: beauty and personal care products buyers by age, 2021
                                                                                                                                                                                                                                                                                                                    • Online and in-store shopping for BPC products
                                                                                                                                                                                                                                                                                                                      • Majority of buyers shop in-store, but over a quarter now choose a mix of offline and online
                                                                                                                                                                                                                                                                                                                        • Figure 136: Spain: in-store and online buyers of beauty and personal care products, 2021
                                                                                                                                                                                                                                                                                                                      • In-store the most popular purchasing method across all age-groups
                                                                                                                                                                                                                                                                                                                        • Figure 137: Spain: in-store and online buyers of beauty and personal care products, by age, 2021
                                                                                                                                                                                                                                                                                                                      • Pandemic influence on male and female beauty buyers’ preferred method of shopping
                                                                                                                                                                                                                                                                                                                        • Figure 138: Spain: in-store and online buyers of beauty and personal care products, by gender, 2021
                                                                                                                                                                                                                                                                                                                      • Voice commerce gaining traction
                                                                                                                                                                                                                                                                                                                        • Figure 139: Spain: methods used for online purchasing of beauty and personal care products , 2021
                                                                                                                                                                                                                                                                                                                      • Where beauty and personal care products are purchased
                                                                                                                                                                                                                                                                                                                        • All-in-one shopping boosts store-based non-specialist appeal
                                                                                                                                                                                                                                                                                                                          • Figure 140: Spain: type of retailer used for beauty and personal care products purchasing in-store or online in the last 12 months, 2021
                                                                                                                                                                                                                                                                                                                        • Supermarkets/hypermarkets the most popular retail destination for beauty and personal care purchasing
                                                                                                                                                                                                                                                                                                                            • Figure 141: Spain: retailer used to purchase beauty and personal care products, 2021
                                                                                                                                                                                                                                                                                                                          • Supermarkets attract the biggest share of the sector’s most prolific beauty and personal care buyers
                                                                                                                                                                                                                                                                                                                            • Figure 142: Spain: type of retailer used to purchase beauty and personal care products, by age, 2021
                                                                                                                                                                                                                                                                                                                          • Attitudes to innovations in BPC
                                                                                                                                                                                                                                                                                                                            • Figure 143: Spain: attitudes to innovations, 2021
                                                                                                                                                                                                                                                                                                                          • Refill stations to meet demand for more sustainable beauty options
                                                                                                                                                                                                                                                                                                                            • Figure 144: Spain: attitudes to innovations, by gender and age, wider range of sustainable options, 2021
                                                                                                                                                                                                                                                                                                                          • Shoppers hungry for more personalised in-store services
                                                                                                                                                                                                                                                                                                                            • Figure 145: Spain: attitudes to innovations, by gender and age, more personalised in-store services, 2021
                                                                                                                                                                                                                                                                                                                          • Reinventing in-store product sampling in the COVID-19 pandemic
                                                                                                                                                                                                                                                                                                                            • Figure 146: Spain: attitudes to innovations, by gender and age, touch-free dispensers in-store, 2021
                                                                                                                                                                                                                                                                                                                          • The necessity for beauty brands to be transparent or risk losing buyers
                                                                                                                                                                                                                                                                                                                            • Figure 147: Spain: attitudes to innovations, by gender and age, on-package QR codes for more information, 2021
                                                                                                                                                                                                                                                                                                                          • Remote-distance beauty consultations
                                                                                                                                                                                                                                                                                                                            • Figure 148: Spain: attitudes to innovations, by gender and age, online beauty consultations, 2021
                                                                                                                                                                                                                                                                                                                          • Spike in DIY beauty regimes a driving factor in interest in online workshops
                                                                                                                                                                                                                                                                                                                            • Figure 149: Spain: attitudes to innovations, by gender and age, online workshops, 2021
                                                                                                                                                                                                                                                                                                                          • Livestream shopping another way to target Gen Z and Millennial buyers
                                                                                                                                                                                                                                                                                                                            • Figure 150: Spain: attitudes to innovations, by gender and age, livestream shopping broadcast from retailer/brand, 2021
                                                                                                                                                                                                                                                                                                                          • Leading retailers
                                                                                                                                                                                                                                                                                                                            • Enhanced store experience to welcome customers back post-lockdown
                                                                                                                                                                                                                                                                                                                              • Brands boost online shopping features and digital presence
                                                                                                                                                                                                                                                                                                                                • On-demand perfume
                                                                                                                                                                                                                                                                                                                                  • Figure 151: Spain: leading beauty specialists, sales, 2016-20
                                                                                                                                                                                                                                                                                                                                • Douglas and Kiko Milano to continue their pre-pandemic strategy of closing stores
                                                                                                                                                                                                                                                                                                                                  • Figure 152: Spain: leading beauty specialists, outlets, 2016-20
                                                                                                                                                                                                                                                                                                                                • Market shares
                                                                                                                                                                                                                                                                                                                                    • Figure 153: Spain: leading beauty specialists: shares of all beauty specialists’ sales, 2016-20
                                                                                                                                                                                                                                                                                                                                  • Online
                                                                                                                                                                                                                                                                                                                                    • Online activity
                                                                                                                                                                                                                                                                                                                                        • Figure 154: Spain: online buyers of beauty and personal care products, by age and gender, 2021
                                                                                                                                                                                                                                                                                                                                      • Leading online players
                                                                                                                                                                                                                                                                                                                                        • Appendix – Data sources and abbreviations
                                                                                                                                                                                                                                                                                                                                          • Abbreviations
                                                                                                                                                                                                                                                                                                                                            • Data sources
                                                                                                                                                                                                                                                                                                                                              • INSTITUTO NACIONAL DE ESTADISTICA (INE) – Madrid
                                                                                                                                                                                                                                                                                                                                                • EUROSTAT – Luxembourg
                                                                                                                                                                                                                                                                                                                                                • UK

                                                                                                                                                                                                                                                                                                                                                  • Overview
                                                                                                                                                                                                                                                                                                                                                    • Key issues covered in this Report
                                                                                                                                                                                                                                                                                                                                                      • COVID-19: market context
                                                                                                                                                                                                                                                                                                                                                        • Economic and other assumptions
                                                                                                                                                                                                                                                                                                                                                          • Products covered in this Report
                                                                                                                                                                                                                                                                                                                                                            • Executive summary
                                                                                                                                                                                                                                                                                                                                                              • The five year outlook for BPC
                                                                                                                                                                                                                                                                                                                                                                • Figure 155: Category outlook for beauty and personal care products, 2022-27
                                                                                                                                                                                                                                                                                                                                                              • The market
                                                                                                                                                                                                                                                                                                                                                                • Market size and forecast
                                                                                                                                                                                                                                                                                                                                                                  • Figure 156: Fan chart of consumer spending on beauty and personal care products (including VAT), 2016-26
                                                                                                                                                                                                                                                                                                                                                                • Value will be front of mind
                                                                                                                                                                                                                                                                                                                                                                  • Health and beauty specialists’ sales recover
                                                                                                                                                                                                                                                                                                                                                                    • Figure 157: Fan chart of health and beauty specialists’ sales (including VAT), 2016-26
                                                                                                                                                                                                                                                                                                                                                                  • Online to outlast COVID-19
                                                                                                                                                                                                                                                                                                                                                                    • Figure 158: Estimated market size and forecast for online consumer spending on beauty and personal care products, split by beauty and personal care, 2017-21
                                                                                                                                                                                                                                                                                                                                                                  • Companies and brands
                                                                                                                                                                                                                                                                                                                                                                    • Boots remains the most popular brand
                                                                                                                                                                                                                                                                                                                                                                      • Figure 159: Attitudes towards and usage of selected brands, 2021
                                                                                                                                                                                                                                                                                                                                                                    • Refill stations to meet demand for sustainable beauty options
                                                                                                                                                                                                                                                                                                                                                                      • The consumer
                                                                                                                                                                                                                                                                                                                                                                        • Rise in beauty purchasing
                                                                                                                                                                                                                                                                                                                                                                          • Figure 160: Beauty and personal care items purchased in the last 12 months, 2021
                                                                                                                                                                                                                                                                                                                                                                        • Value brands most popular despite decline in purchasing
                                                                                                                                                                                                                                                                                                                                                                          • Figure 161: Beauty and personal care brand types purchased in the last 12 months, October 2021
                                                                                                                                                                                                                                                                                                                                                                        • Permanent shift towards online
                                                                                                                                                                                                                                                                                                                                                                          • Figure 162: How they purchased beauty and personal care products in the last 12 months, 2019-21
                                                                                                                                                                                                                                                                                                                                                                        • Supermarkets dominate, but specialists grow in popularity
                                                                                                                                                                                                                                                                                                                                                                          • Figure 163: Where they purchased beauty and personal care items in the last 12 months, 2021
                                                                                                                                                                                                                                                                                                                                                                        • Frequency of purchasing
                                                                                                                                                                                                                                                                                                                                                                          • Figure 164: Frequency of purchasing new beauty and personal care products, 2021
                                                                                                                                                                                                                                                                                                                                                                        • Special offers are big purchase drivers
                                                                                                                                                                                                                                                                                                                                                                          • Figure 165: What drives purchasing of new beauty and personal care products when buying for themselves, 2021
                                                                                                                                                                                                                                                                                                                                                                        • Demand for more sustainable options
                                                                                                                                                                                                                                                                                                                                                                          • Figure 166: Interest in innovations when shopping for beauty or personal care products, 2021
                                                                                                                                                                                                                                                                                                                                                                        • Appealing to Gen Z with community-focused brands and retailers
                                                                                                                                                                                                                                                                                                                                                                          • Figure 167: Agreement with beauty and personal care shopping behaviours, 2021
                                                                                                                                                                                                                                                                                                                                                                        • Issues & insights
                                                                                                                                                                                                                                                                                                                                                                          • How will the cost-of-living squeeze impact the market?
                                                                                                                                                                                                                                                                                                                                                                            • What are the main growth opportunities for retailers?
                                                                                                                                                                                                                                                                                                                                                                              • Market size and performance
                                                                                                                                                                                                                                                                                                                                                                                • BPC emerges from COVID-19 disruption
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 168: Market size for consumer spending on beauty and personal care products (including VAT), 2016-21
                                                                                                                                                                                                                                                                                                                                                                                • Market forecast
                                                                                                                                                                                                                                                                                                                                                                                  • BPC category will take time to recover fully
                                                                                                                                                                                                                                                                                                                                                                                    • Figure 169: Consumer spending on beauty and personal care products outlook, 2022-27
                                                                                                                                                                                                                                                                                                                                                                                  • Value will be front of mind
                                                                                                                                                                                                                                                                                                                                                                                    • Figure 170: Fan chart of consumer spending on beauty and personal care products (including VAT), 2016-26
                                                                                                                                                                                                                                                                                                                                                                                    • Figure 171: consumer spending on beauty and personal care products (including VAT), 2016-26
                                                                                                                                                                                                                                                                                                                                                                                  • Market drivers and assumptions
                                                                                                                                                                                                                                                                                                                                                                                    • Figure 172: Key drivers affecting Mintel’s market forecast, 2017-26
                                                                                                                                                                                                                                                                                                                                                                                  • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                    • Market segmentation
                                                                                                                                                                                                                                                                                                                                                                                      • Beauty spending rises
                                                                                                                                                                                                                                                                                                                                                                                        • Figure 173: Market size and forecast for consumer spending on beauty products (including VAT), 2016-26
                                                                                                                                                                                                                                                                                                                                                                                        • Figure 174: Market size and forecast for consumer spending on beauty products (including VAT), at current and constant prices, 2016-26
                                                                                                                                                                                                                                                                                                                                                                                      • Beauty category performance
                                                                                                                                                                                                                                                                                                                                                                                        • Figure 175: Consumer spending on beauty products (including VAT), by category, 2017-21
                                                                                                                                                                                                                                                                                                                                                                                      • Colour cosmetics
                                                                                                                                                                                                                                                                                                                                                                                        • Fragrances
                                                                                                                                                                                                                                                                                                                                                                                          • Facial skincare
                                                                                                                                                                                                                                                                                                                                                                                            • Hand, body and footcare
                                                                                                                                                                                                                                                                                                                                                                                              • Personal care spend
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 176: Market size and forecast for consumer spending on personal care products (including VAT), 2016-26
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 177: Market size and forecast for consumer spending on personal care products (including VAT), at current and constant prices, 2016-26
                                                                                                                                                                                                                                                                                                                                                                                              • Personal care category performance
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 178: Consumer spending on personal care products (including VAT), by category, 2017-21
                                                                                                                                                                                                                                                                                                                                                                                              • Haircare
                                                                                                                                                                                                                                                                                                                                                                                                • Oral hygiene remains in decline due to savvy shopping
                                                                                                                                                                                                                                                                                                                                                                                                  • SBS category to face tough comparisons
                                                                                                                                                                                                                                                                                                                                                                                                    • Hair colourants suffer from return to salons
                                                                                                                                                                                                                                                                                                                                                                                                      • Suncare recovers as overseas holidays resume
                                                                                                                                                                                                                                                                                                                                                                                                        • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                          • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                            • Health and beauty specialists’ sales recover
                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 179: Fan chart of health and beauty specialists’ sales (including VAT), 2016-26
                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 180: Health and beauty specialists’ sales (including VAT), at current and constant prices, 2016-26
                                                                                                                                                                                                                                                                                                                                                                                                            • Notes on Mintel’s sector size
                                                                                                                                                                                                                                                                                                                                                                                                              • Outlet and enterprise numbers
                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 181: Health and beauty specialists’ outlet numbers, 2017-21
                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 182: Health and beauty specialists’ enterprise numbers, 2017-21
                                                                                                                                                                                                                                                                                                                                                                                                              • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                • Online
                                                                                                                                                                                                                                                                                                                                                                                                                  • Online to outlast COVID-19
                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 183: Estimated market size and forecast for online consumer spending on beauty and personal care products, 2016-26
                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 184: Estimated market size and forecast for online consumer spending on beauty and personal care products, at current and constant prices, 2016-26
                                                                                                                                                                                                                                                                                                                                                                                                                  • Online beauty engagement
                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 185: Estimated market size and forecast for online consumer spending on beauty and personal care products, split by beauty and personal care, 2017-21
                                                                                                                                                                                                                                                                                                                                                                                                                  • Online channels to market
                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 186: Online BPC channels to market, 2019-21
                                                                                                                                                                                                                                                                                                                                                                                                                  • Channels to market
                                                                                                                                                                                                                                                                                                                                                                                                                    • Supermarkets lead as health and beauty specialists’ stores reopen
                                                                                                                                                                                                                                                                                                                                                                                                                      • Market drivers
                                                                                                                                                                                                                                                                                                                                                                                                                        • Personal care inflation dips during 2021
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 187: Consumer price inflation, 2008-21
                                                                                                                                                                                                                                                                                                                                                                                                                        • BPC category prices dip back down
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 188: Consumer price inflation, 2020-21
                                                                                                                                                                                                                                                                                                                                                                                                                        • Average weekly earnings
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 189: Real wages growth – Average weekly earnings versus inflation, 2016-21
                                                                                                                                                                                                                                                                                                                                                                                                                        • Population trends
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 190: Population trends in the UK, 2020-30
                                                                                                                                                                                                                                                                                                                                                                                                                        • COVID-19 impact on consumer confidence
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 191: Trends in how respondents would describe their financial situation, 2020-21
                                                                                                                                                                                                                                                                                                                                                                                                                        • What consumers spend extra income on
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 192: Trends in what extra money is spent on, 2020 and 2021
                                                                                                                                                                                                                                                                                                                                                                                                                        • GDP reached pre-pandemic levels in November 2021…
                                                                                                                                                                                                                                                                                                                                                                                                                          • …but the post-COVID-19 bounceback will be followed by a period of slower growth
                                                                                                                                                                                                                                                                                                                                                                                                                            • Employment has held up better than expected
                                                                                                                                                                                                                                                                                                                                                                                                                              • Inflationary pressures are mounting
                                                                                                                                                                                                                                                                                                                                                                                                                                • Consumers’ financial wellbeing has slipped from its recent high point…
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 193: Household financial wellbeing index, 2018-21
                                                                                                                                                                                                                                                                                                                                                                                                                                • …and concerns over inflation are coming to the fore
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 194: Consumer concerns about household finances, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                • Summary of key economic data, 2020-26
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 195: Key economic data, 2020-26
                                                                                                                                                                                                                                                                                                                                                                                                                                • Leading specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                  • The Body Shop bucks the pandemic-induced downturn in sector sales
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 196: Leading specialist retailers’ net revenues (excluding VAT), 2016-20
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Door-to-door company Avon Cosmetics hit by COVID-19 restrictions
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 197: Leading online/home shopping specialist retailers’ net revenues (excluding VAT), 2016-20
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Lloyds Pharmacy chain reportedly up for sale
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 198: Leading pharmacy chains’ net revenues (excluding VAT), 2016-20
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Stores hope to win back business with more experiences
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 199: Leading specialist retailers’ outlet numbers, 2016-20
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Decline in footfall hit store sales
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 200: Leading specialists retailers’ estimated sales per outlet, 2016-20
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Operating profitability hammered
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 201: Leading specialist retailers’ operating profits, 2016-20
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 202: Leading online/home shopping specialist retailers’ operating profits (excluding VAT), 2016-20
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Leading non-specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Supermarket and discounter sector beauty and personal care sales grow
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Department store beauty and personal care sales hit hard by COVID-19 store disruption
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 203: Leading non-specialist retailers’ estimated sales growth, by segment, 2020
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Amazon beauty sales supercharged by the COVID-19 pandemic
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 204: Leading non-specialist retailers’ estimated beauty and personal care goods sales (excluding VAT), 2017-20
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Boots still holds a larger overall share of the market than all the other retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 205: Leading specialist and non-specialist retailers’ estimated market shares, 2020
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 206: Leading specialist and non-specialist retailers’ estimated share of all spending on personal care products, 2018-20
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Note on market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Launch activity and innovation
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Bringing in-store customer experience to online beauty shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Refill stations to meet demand for sustainable beauty options
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Sustainable beauty store
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Spanish sustainable beauty brand Freshly Cosmetics opens its first-ever UK store
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Beauty on-demand
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Boots revive iconic value makeup brand
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Reimagining the beauty hall shopping experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • A beauty box subscription offering something different to competitors
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Next debuts beauty collection
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Debenhams return to bricks-and-mortar with flagship beauty store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Advertising and marketing activity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Beauty advertising spend showing signs of recovery after near 11% collapse in 2020
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 207: Recorded above-the-line, online, display and direct mail total advertising expenditure on cosmetics and personal care, 2017-21
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Boots embracing new methods of marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Burberry hire Hollywood actor to front new scent campaign
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The Perfume Shop’s Facebook campaign to boost brand awareness during difficult lockdown trading period
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Space NK first advertising campaign in over a decade
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • L’Occitane real-time geolocation campaign to drive footfall
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The Body Shop “Self Love Street” campaign
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Superdrug’s “Christmas Give Back” campaign
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 208: Selected leading retailers recorded above-the-line, online, display and direct mail total advertising expenditure on cosmetics and personal care, 2017-21
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Advertising spend shifts to TV
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 209: Recorded above-the-line advertising expenditure percentage on cosmetics and personal care, by media type, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Nielsen Ad Intel coverage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brand research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brand map
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 210: Attitudes towards and usage of selected brands, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key brand metrics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 211: Key metrics for selected brands, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brand attitudes: Superdrug offers good value
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 212: Attitudes, by brand, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brand personality: high street retailers accessible
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 213: Brand personality – Macro image, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Benefit perceived as stylish
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 214: Brand personality – Micro image, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brand analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Boots remains most popular
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Superdrug offers good value
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The Body Shop seen as ethical and diverse
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Cult Beauty accessible but relatively unheard of
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Benefit gets positive endorsement from male consumers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Molton Brown viewed as more upmarket
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What they buy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Rise in beauty purchasing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 215: Beauty and personal care items purchased in the last 12 months, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Rise in demand for skincare
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 216: Beauty and personal care items purchased in the last 12 months, 2019, 2020 and 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Spike in young male beauty buyers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 217: Beauty buyers, by gender and age, 2019, 2020 and 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Repertoire of products purchased remains stable
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 218: Repertoire of beauty and personal care items purchased in the last 12 months, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brand types purchased
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Value brands most popular despite decline in purchasing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 219: Beauty and personal care brand types purchased in the last 12 months, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Opportunities for premium brands to embrace value
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • How they shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Permanent shift towards online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 220: How they purchased beauty and personal care products in the last 12 months, 2019- 21
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Women 25+ return to stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 221: How they purchased beauty and personal care products in the last 12 months, by age and gender, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Rise in smartphone purchases driven by Older Millennials
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 222: How they purchased beauty and personal care products in the last 12 months, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Where they shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Supermarkets dominate, but specialists grow in popularity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 223: Where they purchased beauty and personal care items in the last 12 months, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Boots remains most popular, while Amazon drops
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Filling the gap left by Debenhams
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 224: Where they purchased beauty and personal care items in the last 12 months, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online buyers shop around
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 225: Repertoire of where they purchased beauty and personal care items in the last 12 months, by in-store and online, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Frequency of purchasing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Driving more frequent purchasing among women aged 45+
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 226: Frequency of purchasing new beauty and personal care products, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • New purchase drivers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Special offers are big purchase drivers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 227: What drives purchasing of new beauty and personal care products when buying for themselves, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Half of women buy new items as a treat
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Interest in innovations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Demand for more sustainable options
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 228: Interest in innovations when shopping for beauty or personal care products, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Women want touch-free dispensers in-store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 229: Interest in innovations when shopping for beauty or personal care products, by generations, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Beauty and personal care shopping behaviours
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Appealing to Gen Z with community-focused brands and retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 230: Agreement with beauty and personal care shopping behaviours, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Gen Z keen to use health tracker to determine BPC purchases
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Consumer research methodology

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